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THE WINNING ADVANTAGE eZINE
Saturday, October 11, 2008
Published by Earl Savage
ES World Marketing
http://esworldmarketing.com/blog/wp/
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In This Issue:
—————–
1. Message from the Editor
2. Feature Article - ”Test Your Landing Pages With Google’s Website Optimizer”
by Merle
3. Free Ads
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=>>Free Classified Advertising - The Winning AdVantage Classifieds
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Dear reader,
Welcome and Thanks!
As always, I hope you’ll enjoy and profit from reading
“The Winning AdVantage”. Please feel free to post your
comments at the bottom of this blog post. I am here to
help, and I welcome your feedback.Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.comP.S. Are you getting paid for posting to your blog?
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To your success,
Earl Savage, Publisher
The Winning AdVantage eZineP.S. I don’t know if John and Soren are going
to keep this free forever, I certainly feel
they could start charging big bucks for it.So, grab your copy today, while it’s still
free – and start using it before you
competition does!
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=>> Feature Article
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“Test Your Landing Pages With Google’s Website Optimizer”
By Merle http://www.PayPerClickResearch.com
If you’re doing any kind of pay-per-click advertising, you
need to know what’s working and what isn’t when it comes
to your advertising campaigns. Testing and tracking needs
to be your middle name. So what are we testing? Your
landing pages of course. A landing page is the page someone
is sent to when they click on your ad. If your landing page
isn’t “converting” you’ll be throwing good money after bad.
A conversion is what happens when someone visits your
landing page and performs a wanted action. When you test
your landing pages and find out what’s working, you can
use that information to increase your conversions.
The problem with testing is that the software you need
is generally very expensive. Well, how would you like
a top notch testing solution that won’t cost you a dime?
Google offers a free service called “Website Optimizer”
http://www.google.com/websiteoptimizer . It runs from
within your own web browser so there’s nothing to
download or install.
The first step is to decide what you want to test. You
can test different headlines, graphics, layouts, calls
to action, long copy versus short copy – all contained on
the same page, or you can create two different pages to
test against each other.
If you already use Google Adwords, you can access
Optimizer from within the Adwords interface. It can
be found under the “myclient center”.
You can choose from two types of tests:
1) A/B Testing- Also known as split testing, and the easiest
type of test to run. In this type of test you set up two
different versions of your landing page and traffic is
then split between the two to find out which one has a
higher conversion.
2) MultiVariable Test- A bit more complicated, this type
of test allows you to test different elements all on the
same pages. For example, you could test different headlines,
graphics, blocks of copy, etc.
Your landing page, (aka test page), must include some call
to action. In other words, it must ask them to do something -
subscribe to your ezine, buy your product or service, or
download something.
Google calls each test an “experiment”
. There are only
four steps when it comes to setting up an experiment.
You’ll be given some code to copy and paste onto your
test page, and your conversion pages. A conversion page
is where the viewer goes after performing the wanted
action on your landing (test) page.
Make sure you set everything up correctly from the get-
Go. If not, and you need to make a change to something,
you’ll have to go back and re-paste the code on all of
your pages. Once the code is in place, Google’s validation
tool will tell you if something was not done correctly
in your setup.
You can decide to test all or only a percentage of your
website traffic. Keep in mind if you go with only a
certain percentage of your visitors, the test will take
longer to complete. Experiments can also be stopped or
paused at anytime.
After your experiment starts, you’ll be shown the estimated
duration and number of impressions and conversions tracked.
Google’s graphical reports are simple and easy to read and
understand. So even if you’re not a math guru, you’ll
understand what you’re looking at when viewing the test
results.
Some other helpful resources to help you are:
Google’s Optimizer Blog
http://www.websiteoptimizer.blogspot.com
Website Optimizer 101- A Quick Start Guide
http://www.tinyurl.com/yxwman
Google Analytics Blog
http://www.analytics.blogspot.com
There is no doubt that testing and tracking your
landing pages will increase your conversions. If
you’ve been sitting on the sidelines, here’s your
chance to become a “landing page detective” – and
the best part is, it won’t cost you a dime.
Stop throwing money away and know once and for all
what’s working with your landing pages. Google’s
Website Optimizer makes it simple and easy for you
to start testing. So what are you waiting for? Get
out that white lab coat and wipe off those beakers -
it’s testing time.
——————————————-
By Merle http://www.PayPerClickResearch.com
The Pay-Per Click Authority when it comes to paid
search engine advertising, helpful articles, how-to’s
and tips that will help you make the most from your
advertising investment. Download a FREE “How To
ebook at the site.
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That’s all for this time – thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
ES World Marketing
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=>> OUR MISSION
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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
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Copyright 2001-2008 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
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