Merchants Wanted: Pay Per Click Advertising with Comparison Search Engines
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THE WINNING ADVANTAGE eZINE
Tuesday, October 28, 2008
Published by Earl Savage
ES World Marketing
http://esworldmarketing.com/blog/wp/
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In This Issue:
—————–
1. Message from the Editor
2. Feature Article - ”Merchants Wanted: Pay Per Click Advertising with Comparison Search Engines”
by Merle
3. Free Ads
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=>>Free Classified Advertising - The Winning AdVantage Classifieds
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Dear reader,
Welcome and Thanks!
As always, I hope you’ll enjoy and profit from reading
“The Winning AdVantage”. Please feel free to post your
comments at the bottom of this blog post. I am here to
help, and I welcome your feedback.Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
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=>> Feature Article
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“Merchants Wanted: Pay Per Click Advertising with Comparison
Search Engines”
By Merle http://www.PayPerClickResearch.com
Anyone who advertises on the Internet knows about pay-per-click
search engines like Google Adwords and Yahoo Search Marketing.
But did you know that if you sell products online there’s a
tool out there specifically for you?
A different form of pay-per-click that uses “comparison
search engines”. These are actually search engines just for
products. Searchers use this type of search engine when
searching to purchase a specific product. With the information
this type of engine provides, shoppers can locate the cheapest
price by comparing prices for a variety of stores all in
one place. It’s an easy way of doing research before making
a purchase and helps the buyer to make more informed shopping
decisions. One example of this type of site is Shopping.com
Search results generally include a small picture and sometimes
customer comments, or ratings. If you’re searching for
something online these search engines really are a must to
ensure you’re not paying too much for your intended purchase.
So, now you know what a shopping search engine is and why
they’re good for consumers. Let’s talk about why they’re
also a good thing for merchants, and why you’ll want to
include them in your online advertising campaigns.
The first major factor is “less competition”. If you’ve
been advertising with Google or Yahoo, which most online
advertisers use, you will notice that since comparison
search engines are only for products, there are less
players in the game. Thus you’ll stand a better chance
of standing out in the crowd and obtaining a good ranking.
All vendors do appear in the search results, but ranking for
each shopping search engine is usually based on multiple
factors: bid relevancy, popularity, bid amount. Each uses
different criteria when deciding who’s going to appear at
the top.
So how do these search engines get paid, and what’s in
it for them? I thought you’d never ask. Most engines
allow you to submit your products for free and only
charge merchants for actual click-throughs. Some
make money on any actual sales that are made using
their sites.
The traffic you’ll receive from this type of specialty
search engine is considered to be more “qualified”.
As these browsers are actively searching for a product
to purchase they are in “shopping mode” and are “spend
ready”. More qualified traffic means higher conversions
for you.
Every comparison search engine has different rules for
submitting your products, but the majority are all
the same. They ask for merchants to upload their products
in the form of a “data feed” which is usually in TXT,
CSV, or XML format. This is essentially a list of all
the products the merchant wants included in the search
results. It consists of pictures and short descriptions.
Now that I’ve got your interest, let’s take a look at
some of these shopping search engines and where you
can go to submit your products.
1) Yahoo: “Product Submit” http://Shopping.Yahoo.com
http://searchmarketing.yahoo.com/shopsb/index.php
This is Yahoo’s product submission page. Minimum bids
vary depending on which category you select. The amount you
bid per click will determine your ranking.
2) Froogle: http://google.com/base/help/sellongoogle.html
My personal favorite when I’m in “shopping mode”. Froogle
is Google’s shopping engine. No fees to list your products
and no fees for click-throughs to your website. If
submitting more than ten items, Google suggests you upload
a data feed.
3) MySimon- http://www.MySimon.com
https://merchant.shopping.com/enroll/app?service=page/PartnerWelc
ome
Their non-tech listings are powered by Shopping.com.
Their tech listings are powered by CNET. To list your
tech products go to
http://shopper.cnet.com/4002-5_9-1008724.html
4) Shopping.com- http://www.Shopping.com
https://merchant.shopping.com/enroll/app?service=page/PartnerWelc
ome
An Ebay company which lists thousands of products from
online stores. Twenty million unique visitors per month.
Merchants can list products for free and only pay for
clicks. The cost per click amount depends on the
category chosen. To be listed in the top three search
results is called “featured store placement” and is
based on the top three bids.
5) PriceGrabber.com- http://www.PriceGrabber.com
http://www.pricegrabber.com/sell_here.php/
With over 26 million unique monthly visitors, PriceGrabber
is a strong contender in the shopping search engine
arena. You only pay for clicks to your store. Merchants
can choose to enhance their presence through logos
and what they call “Featured Merchant Product Listings”.
There are additional charges for these services.
6) Shopzilla: http://www.ShopZilla.com
http://merchant.shopzilla.com/oa/shopping_search/
No set up fees to list your products and you only
pay for clicks. When opening your account you’ll
need to fund it with 50.00 which gets applied to
click-throughs as needed. Your product listings
will also appear in Shopzilla’s other sites such
as Bizrate, AOL’s Instore.com, etc.
7) Become.com- http://www.Become.com
http://www.become.com/merchant
Founded in 2004, you’ll find no set up fees to
submit your products. You’ll only be charged for
clicks to your site. Each category has a minimum
cost per click. Your ranking is based on three
factors: relevance, bid amount and popularity.
There is no doubt that comparison search engines can
send additional traffic to your online store. If
you haven’t been using them because you didn’t know
what they were, or how to include them, now you know.
You no longer have any excuses for not adding them to
your online marketing arsenal.
For additional information on this subject see these
sites:
http://cumbrowski.com/comparisonengines.asp
Additional links and resources.
http://www.LoveYourFeed.com
A blog about data feed optimization for the shopping
search engines.
http://Goecart.com/Comparison-Engine-Datafeeds-Guide.asp
Offering information and reviews on comparison search
engines.
http://www.SingleFeed.com
Helps online retailers submit, manage and optimize
product listings on top shopping search engines via
a single data feed.
All things considered, shopping search engines are not
only an excellent tool for online shoppers, they’re
also a dream come true for merchants who are trying
to increase their store front traffic. If you haven’t
used them in the past, now’s your chance to get your
products in front of millions of online shoppers.
And who knows, you might have just what they’re looking
for!
—————————————–
By Merle- The pay-per-click Authority when it comes
to paid search engine advertising. With helpful articles,
how-to’s and tips that will help you make the most from
your advertising investment. Download a FREE “How To”
ebook at….http://www.PayPerClickResearch.com
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That’s all for this time – thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
ES World Marketing
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=>> OUR MISSION
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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
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