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=>> Bonus Article
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Social Media Marketing Agencies
Copyright (c) 2010 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/

Experts exist for a reason. For example, there are many tasks the
average car owner can perform on their own with a little
practice; they maybe can change the oil, replace brake pads, tune
a few elements. But in many cases it’s far more efficient and
effective to let an expert dig into the heart of the machine to
make it really purr.

Marketing has its own experts, for every conceivable aspect.
Entire businesses are founded on the effort to market a product
to a client, and there are people who are very, very good at what
they do. Almost as soon as there was radio, there were
commercials. Television followed suit, and advertising on the Web
has begun to follow the same trend.

Fairly new to the field of brand marketing, but establishing a
firm foothold all the same, is the social media marketing agency.
In many ways similar to the traditional marketing agency, they
still stand apart as experts in a particular field, one that is
coming to dominate the way net surfers communicate. They offer
specific advantages in their expertise that a more general agency
might not fully grasp, and are worth a look for anyone serious
about developing their brand into an online powerhouse.

A Specific Focus

There are two broad types of marketing agencies, generalists and
specialists. General agencies frequently have several departments
covering various angles, and definitely have a place in a modern
advertising campaign. However, they lack the purity of focus that
can come from a specialized approach, and may not be as committed
to the realm of ideas the latter can provide.

A social media-specific advertising agency doesn’t have the
clutter of distraction a more generalized body would. They train
specifically in the tasks that gain ground for a brand through
social media, including SEO, visual presentation, and linkback
techniques. Since they focus on one specific element, there
isn’t a temptation for them to ‘suggest’ broadening the
horizon by including a television campaign in a social-media
effort.

Engage, Engage

The modern brand relationship is no longer the example of the
producer making proclamations and staging showings. Instead it is
a conversation, an exchange back and forth between the audience
and the speaker. Comments can be left, videos and podcasts can go
viral and spread word lightning fast, and genuine up-to-date
feedback can pour in as fast as an article goes up.

A social media marketing agency will understand these needs, and
have the tools to facilitate the conversation. They know how to
pick out the groups that are likely to be interested in a
product, or the kind of article that will see more attention on
Digg. They are practiced in developing the conversations between
you and your client, and their services in this field are easy to
appreciate.

Making it Stick

The net offers a new power to people looking to make their brand
stick in people’s minds that has never been consistently
available before – the power of persistence.

Previously, a commercial would come up when it came up. The
advertiser had limited control over when a commercial might air,
and the viewer had no serious way of knowing what commercials
would show when. The Internet has changed this significantly.
Websites catering to a user’s interests are only seconds away at
any given time, and can be visited any time the user has a
computer and a connection.

This creates the persistence that drives a good brand. When
someone is coming to your blog day after day, week after week,
your brand becomes part of their life Social media is a great way
to make this happen, as it is easier than ever to integrate a
blog, Twitter, and Facebook into a sort of press service for your
product, be it physical or philosophical. A good social media
agency can show you how to bring these ideas together, how to
make them work in concert so that thoughts of your brand become
as automatic as reading the paper to your audience.

A Clean Fit

There is a lot of talk on the Web about ‘organic’ results. This
doesn’t have anything to do with ethically sourced food, but
rather with making things fit together seamlessly. An organic
effort ‘works’ together, and doesn’t seem forced or choppy.
Instead of statements that cram in the same keyword phrase
regardless of grammar, it focuses on content that fits into
existing topics, that looks genuine because it is genuine.

For example, organic promotion can include work that doesn’t
mention your brand directly at all. In some cases you might
register a forum account on a discussion board that includes
topics related to your blog, and provide content of your own to
the discussions at hand. You never once mention your website, but
instead focus on joining the discussions and making friends, and
the entire time your site is linked in your signature. Eventually
someone will click it, and start talking about it.

Getting people talking is part of organic promotion as well. When
others are sending your link forward and sharing it with people
of common interest, you’ll see the value of having relied on
social media. That’s the real power behind it, the power to send
out the ripples that get people to notice you. It starts slowly,
but builds up irrevocably. So consider looking into an agency
that specializes in maximizing social media, as there may be a
lesson they can share that gets you the edge you need.

———————————————————-
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the “voice” of our client’s
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/

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