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THE WINNING ADVANTAGE eZINE
Thursday, January 7, 2010
Published by Earl Savage
ES World Marketing
http://esworldmarketing.com/blog/wp/
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In This Issue:
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1. Message from the Publisher
2. Feature Article – “Be A Bulldog – Reject New Prospects”
by Scott Bywater
3. Free Ads
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=>>Free Classified Advertising – The Winning AdVantage Classifieds
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Dear reader,
Welcome and Thanks!
As always, I hope you’ll enjoy and profit from reading
“The Winning AdVantage”. Please feel free to post your
comments at the bottom of this blog post. I welcome your feedback.A big part of what The Winning Advantage is all about is
making money on the Internet…There are lots of ways to make money online – but most of
them require a big investment of time and/or money and that
just doesn’t work so well for most people.That’s why we were really excited when we learned about the
All Solutions Network, a business that lets you save money on
almost everything you buy and make money from almost everything,
including home loans. When you shop, you actually make money,
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of all– it requires absolutely no investment.If you are interested in starting your own business with no
investment required, check it out by just clicking here:
http://esworldmarketing.com/allsolutionsnetwork.html
To your success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
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=>> Feature Article
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Be A Bulldog – Reject New Prospects
Copyright (c) 2009-2010 Scott Bywater
Copywriting That SELLS
http://www.copywrit
This article is going to challenge some people, so if you like
things sugar coated or to hear the latest ra-ra-ra positive
thinking… prospect, prospect, prospect… or outdated sales
advice, you probably should stop reading.
Why?
Because I am going to show you how to push prospects away.
Sounds crazy, doesn’t it?
But let’s face it, you’ve only got so much time and if you
spend it speaking with anyone who is unqualified and unlikely to
buy from you…you’ll be wasting it.
Think of yourself as a bulldog. And think of your time as a bone.
Now if someone walks up to a bulldog and tries to take his bone
away from him, what do you think he’s going to do?
He’s going to defend his bone, right? He’s going to hold on to
that bone for dear life. And you had better be ready for a fight
if you’re going to take it away from him.
But how about your time – do you defend it with the same amount
of vigour and enthusiasm? Or do you just give it away as if it
meant nothing to you?
Listen, when you give away your time and nothing happens, NOBODY
WINS.
You don’t win. And your prospect doesn’t win.
It’s a lose… lose scenario.
You both end up wasting time.
And that’s why I recommend making your prospective customers
jump through a few hoops before they can get to you.
Make them fill out a questionnairre or two.
Make them pay a small nominal fee to get access to you.
In a nutshell, make them take some form of action to demonstrate
to you they are more than just curious… that they are serious.
That’s how you increase your closing rate – not via learning 100
new closing techniques – but by ensuring those you speak with are
extremely qualified.
Of course, you’ve got to have brass balls to do this. It takes
courage. It’s not easy. And some people will get annoyed about
the fact you don’t answer your phone every time it rings. Or say
“how high” whenever they say jump.
But if you do this, you’re not serving yourself – because you
won’t be ultra productive – and you’re not serving your
customer because they will be spending their time even if they
are not qualified for your service.
So instead of spending your time speaking with unqualified
prospects, spend it on mastering the strategies to get more
people calling you…
* Setting up joint ventures
* Developing an online lead generation system
* Creating reports which educate your customers so they
pre-qualify themselves before calling you
* Writing emails
* Implementing social media strategies
* Sending out fax streams
* Writing a blog
* Renting a mailing list and sending it directly to qualified
prospects
* Setting up an online affiliate program
… all of which you will be walked through step-by-step when you
get your hands on http://www.morecust
So it’s time to decide. Will you continue to beg for new
customers? Or will you protect your time like a bulldog protects
its bone, and get your customers to respect your time and see you
as the only solution?
————
Scott Bywater is a direct response copywriter and the author
of “Cash Flow Advertising” and “More Customers Made Easy”.
Although Scott is accepting very few clients, he generously
shares his experience on copywriting at his web site at
http://www.copywrit
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That’s all for this time – thanks for reading!
To contact us, go to:
http://www.esworldmarketing.com/contactus.html
Your success is our success!
ES World Marketing
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=>> OUR MISSION
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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
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