A Recent Issue Of Playboy Revealed…
Copyright (c) 2010 Bill Platt
the Phantom Writers
http://thePhantomWriters.com

A Recent Issue Of Playboy Revealed… If you put the right
title on your article, your article will get opened and read
by its intended audience…

Article marketers must serve two masters: Publishers who reach
your target audience, and the Readers in your target audience.

Since 2005, online marketers have been living under an illusion
that the article’s content does not matter, because there are
many publishers who will accept anything that meets a minimum
word count.

The underlying theory is that if publishers will publish
anything, then one should not need to worry about the quality of
the content, especially if the goal of the marketer is to gain
inbound links for the purpose of impressing Google and its search
listings…

Many people poo-poo my opinion on how to write articles, because
they think of me as an Old-School Article Marketing Purist…

Alert! I am not the “purist” that many people suggest I am…

And there is nothing wrong with “old school”, because it worked
just fine in 1995, 2000, 2005 and even now in 2010. People have
profitably used “old school article marketing” since the early
days of the Internet to generate substantial sales and profits
for their online businesses. We “old school article marketers”
also do pretty well in the search engine ranking game, by using
“old school article marketing” to influence our rankings in
Google and the other search engines.

In this article, I am going to tackle some of the problems
inherent in the “article marketing for SEO” techniques that so
many online marketers want to trust as gospel…

Content Does Not Matter… Or Does It?

Yes, it is true that there are many online publishers that will
accept anything and everything submitted to them, provided the
content meets a minimum word count…

But this is what you have never been told about this article
marketing strategy… If you think about what I am going to tell
you here, you will have no doubt that what I am getting ready to
tell you is true…

* How many junk sites do you find that you spend any amount of
time reading? Websites that do not have an editorial policy will
not be able to attract and retain repeat visitors…

* Websites that cannot attract and keep visitors, will not make
a reliable profit and will soon go out of business… How long
will you keep flushing your money on a website that is not
creating profits for you? If you wouldn’t keep throwing money at
a dud website, why would anyone else?

* Many new webmasters purchase domain registration for two
years. Some will also prepay domain hosting for the same two
years. This is the primary reason why most new websites disappear
within two years of launch…

If you only post content that those who have no editorial
policies will publish, then you can comfortably rely on your
inbound links disappearing, nearly as quickly as you can create
them…

Is Anyone Home?

I have developed a list on one of my websites, of 1200+ article
directories that are available online, at:
http://www.techcentralpublishing.com/more-article-directories.php

On the surface, it would seem like you should be able to acquire
thousands of links to your website, by submitting your articles
to article directories...

But here is what you don’t know about article directories...

All article directory software has been designed in such a way
that the directory owner will need to manually verify all content
submitted to the article directory…

And most new article directory owners quit approving articles
within just a few weeks, because they never imagined how much
work an article directory would actually entail…

As an example, I took one of the directories from the beginning
of the above list: abunchofarticles.com

On the front page of the website, they have the Most Recent
articles listed on the front page. I clicked through to the first
article on the list, and it shows that the article was submitted
on 2009-08-26, and today is 2010-01-17!! That means that this
website has not approved any new articles in 4-1/2 months.

Another sample from the list is: allbpi.net. The last article
approved on this website was submitted on 2009-09-19!!

You can submit your articles to these websites ALL DAY LONG, but
when done, there are probably fewer than 40 article directories
that approve articles regularly…

It should be clear to you at this point that if you ignore the
quality of your content:

* The people who will continue to publish your junk articles
will soon be out of business, voiding any links you were able to
get for your website; and

* Many of the people to whom you are currently submitting your
articles, aren’t even available to approve your submissions...

Publishers Who Have Editorial Policies Have Specific Expectations

Publishers who have editorial policies do so, because they
understand their visitors and work hard to keep the loyalty of
their readers…

They work hard to ensure the loyalty of their visitors, because
it is cheaper to retain loyal readers than it is to acquire new
visitors.

By ensuring visitor loyalty, these webmasters are ensuring that
they are able to retain their current income and grow the revenue
opportunities for their website.

As a webmaster, you have the free will to choose the content that
you place on your own website. And the publishers whose audience
we should want to reach with article marketing also have the free
will to decide what they will publish on their sites…

Link Popularity In The Search Engine Marketing Game

Those guaranteed links through article directories are not as
guaranteed as you once thought, are they? Even if you can get
those cherished links in the article directories, will those
links ever gain any search engine link popularity to share with
your website?

For your articles to be able to share link popularity with your
website, they must develop their own link popularity, where ever
they sit on the Internet.

If you write and submit junk articles, who in their right mind
will link to those articles that you have made available to the
world?

Alert: People only link to articles that they believe that their
audience will appreciate. If they link to junk, then their
audience will lose confidence in their recommendations...

Serving Your Real Masters…

Your real masters in the article marketing game are the
publishers who are going to choose to share your articles with
their readers, and the people who read your articles…

As should be obvious to you by now, the publishers who have
a real audience with whom to share your articles will only
publish quality content…

Some publishers have audiences in the hundreds of thousands.
When your article gets posted on many of the big publisher websites,
it is not uncommon for the readers of that publication to either
post a copy of your article also on their website or to link to
your article on the publisher’s website.

Winning the approval of large publishers can result in your
article being published on additional websites, and more for the
benefit of the search engine optimization game, people will link
to your articles on the big publishers’ website…

How does this benefit your website? More copies of your article
on more websites, and link popularity being funneled into your
articles on third-party websites, which in turn will pass link
popularity back to your own website…

Publishers, who are committed to earning a profit, want to
publish articles that its readers will want to read…

So your first master is always the publisher, and your second
master is always the reader who will be thrilled to have had the
opportunity to read your article…

If you serve your first and second masters well, then your
articles will develop real value that the search engines will
recognize and credit you for having…

A Recent Issue Of Playboy Revealed…

As I wrap up this article, we have finally come full circle to
the point made in the title of this article…

The title that you select for your article will determine in
large degree how successful your article will be….

David Jackson, a fellow writer, recently pointed out that “On
average, 8 out of 10 people will read your headline, but only
2 out of 10 will read the rest of your copy…”
(http://reviews-by-customers.com/showthread.php?t=253)

His point was the same as mine is today in this article: Your
article title must stand out among the thousands of other
articles on the Internet… Your article title must attract
attention to the article and get the article opened and read…
Even the best article on the planet is worthless, unless someone
is actually reading it…

Just today, someone commented on one of my videos on YouTube.
He said, “It’s funny… this (video) is gold but nobody is
watching here on YouTube!!”

He was right of course. The video was posted to YouTube on
October 18th, 2009, but only 120 people have watched it…
http://bit.ly/5WEWqO

The video carries a factual title, but not necessarily a title
that will pull people into it by the droves…

But this article here… Be honest with yourself now… Did you
start reading this article because the title absolutely caught
your attention and appealed to your curiosity?

I am confident in telling you that you would not be reading this
article right now if the publisher did not have an overwhelming
desire to see what my article was about, based on its title…
And because the content delivered more than the publisher
expected, the publisher felt that YOU needed to read what I have
written here today…

If I have done my job well, then you will be glad you took a few
minutes out of your day to read what I have written… And, you
will reward me by reading my Author’s Resource Box shown below,
to see how I could further help you achieve your goals…

———————————————————-
My name is Bill Platt. I have been doing article marketing
since 1999, and I have operated http://thePhantomWriters.com/
Article Distribution Service since 2001. My most recent ebook
is titled, “How To Use Article Marketing To Positively Impact
Your SEO Efforts,” and you can buy your own copy at my website:
http://thephantomwriters.com/ebooks/article-marketing-seo.html
The information in this article merely touches on information
that I teach in my ebook about how to leverage your article
marketing for real SEO success…