Monthly Archives: August 2009

4 Amazingly Simple Ways To Double or Triple Your Internet Sales!

August 4, 2009

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THE WINNING ADVANTAGE eZINE

Tuesday, August 4, 2009

Published by Earl Savage
ES World Marketing
http://esworldmarketing.com/blog/wp/

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In This Issue:
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1. Message from the Publisher

2. Feature Article – “4 Amazingly Simple Ways To Double or Triple Your Internet Sales!”
by Dan Lok

3. Free Ads

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=>>Free Classified Advertising – The Winning AdVantage Classifieds
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Dear reader,

Welcome and Thanks!

As always, I hope you’ll enjoy and profit from reading
“The Winning AdVantage”. Please feel free to post your
comments at the bottom of this blog post. I am here to
help, and I welcome your feedback.

Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

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=>> Feature Article
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4 Amazingly Simple Ways To Double or Triple Your Internet Sales!
Copyright (c) 2009 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com

It’s sad, but true.

Most internet entrepreneurs are struggling with poor response,
and have no idea how to go about increasing the effectiveness of
their marketing beyond increasing the size of their advertising
budget. This foolishness never ends.

The truth is, most internet marketers don’t have a problem
getting traffic. They have problems converting browsers into
buyers, and more often than not, the problem lies with their web
copy.

It’s brutal, but bad copy is bad copy, long and short.

It costs nothing to tweak your web copy, and yet you can get
measurable, marked improvements in response!

Here are 4 little known ways which cost nothing to implement to,
radically improve your internet profits.

Response Booster #1: Add DRAMA!

Fact #1: It’s hard to get anybody’s attention

Fact #2: It’s hard to keep their attention

Read this:

“Bill was shocked. He had never seen so much blood in his
life… it was almost nauseating. It wasn’t his fault. He buried
his face in his hands and wept… she was such a lovely
child….”

I bet you really want to know what happened next, don’t you?

Well, I don’t know what happened next either cause I just made
that up. But I think this proves how powerful a device drama can
be.

The key is to keep your reader hooked!

If your reader doesn’t read your copy, your copy has no chance
of selling anything!

Here’s one of my favorite quotes from the famous mystery writer
Dashiell Hammet, who gave other budding writers this advice:

“When in doubt, have someone come crashing through the door with
a gun.”

Response Booster #2: Give Them The Facts

Do you know what’s the #1 trend online?

Skepticism.

There are way too many scandals in the political, economic,
educational, religious and financial arena.

People just don’t know who to trust anymore, do you?

On the web, almost every mother’s son is THE GURU.

Who do you trust?

Does your sales letter answer the questions: Who are you, why
should I pay attention to you and why should I buy from you?

You have to back up what you say with the cold, hard
unadulterated FACTS.

Response Booster #3: Empathize

Here’s a direct quote from Robert Collier from his legendary out
of print book, “The Robert Collier Letter book”:

“The reader of this letter wants certain things. The desire for
them, is consciously or unconsciously, the dominant idea in his
mind all the time. You want him to do a certain definite thing
for you. How can you tie this up to the thing he wants, in such a
way that the doing of it will bring him a step nearer to his
goal?”

You must get out of your own ego and get into theirs!

When you truly know your prospect inside out, you’ll be able to
display empathy in your sales copy, and be able to push their
emotional buttons, and hit them in the “sweet spot” to make
them say, “I really want to buy this.”

Response Booster #4: Dress Up

It’s really important that you know why your website looks the
way it does.

While many will argue that it’s not always true… people DO
judge a book by its cover, and for that matter, your website from
how it looks.

You can radically increase the chance of your prospect doing
business with you, by conveying credibility through your font and
color section. It’s easy to tell an amateurish website from a
professional.

If you don’t convey credibility, you’ll lose the sale as people
are wary about credit card fraud, and there’s no way they will
gamble with fate and give their credit card number to a website
that looks like crap.

Ask yourself, “Do the graphics enhance readership and
credibility, or are they there simply for the sake for being
there?

This is the vest best “litmus test” for using graphics in your
web copy.

There’s one more thing that stands between your web copy and the
results you should be getting from it.

YOU.

Go for it!

Dan “The Man” Lok

———————————————————-
A former college dropout, Dan The Man Lok transformed himself
from a grocery bagger in a local supermarket to an internet
multi-millionaire. Dan came to North America with little
knowledge of the English language and few contacts. Dan just
created a 4-part video explaining exactly how he makes millions
online, watch them here >> http://www.websiteconversionexpert.com

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That’s all for this time – thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
ES World Marketing

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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
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