Developing Original Articles: The Human Touch vs. Computer Software
Copyright (c) 2007-2009 Hunter Waterhouse
The Phantom Writers
http://www.thephantomwriters.com

With the increasing demand of high quality content on the web,
finding original articles and carefully stylized content is a
priority for companies to retain credibility. With today’s
fierce search engine ranking competition, a steady supply of
original articles has become a necessity. Websites need to be
designed to increase traffic, and sites updated regularly with
fresh information are more likely to receive higher search engine
placement than those updated less frequently. As a result,
companies need to find sources of new and original content as
often as possible. The challenge is finding human writers who
can provide original articles with the right tone, voice, and
quality that the company needs, and also at the right price.

Before the emergence of computer programs that could ‘create’
articles and pieces of web content, human writers were
responsible for developing all the original content for websites.
However, with the rise of blogs and websites for independent
publishers, several applications are now available that simply
churn out content made from a computer program. While these have
the potential to create several articles on a given topic, they
do have limitations. Semantics, sentence structure, meaning, and
even punctuation are often overlooked with these content spinners
and programs, and if they are caught by a search engine, the risk
of website blacklisting runs high.

Human writers provide reliable, authentic, and original content
on a regular basis. By making use of natural creative processes
to develop and present an idea, they can develop a series of
original articles for any website or company.

The Value of Authentic Content and Original Articles

All website and business owners know how valuable original
content is for search engine placement, website validity, and
credibility in their industry. Without a steady supply of
original articles, it is difficult to keep visitors returning to
the site and maintaining interest in the company. The increasing
popularity of blogs is just one example of why ‘content is
king’ still rings true on the web today. Human writers can
develop articles and unique ideas far better than any computer
software and application. Unfortunately, many companies choose
applications that lead to poor quality content and a decrease in
their credibility.

What Content Creating Software Does

Content creation software is designed to string words and
sentences based on a topic and basic article. These programs run
several variations of an article by substituting synonyms and
words throughout the page, and reconstructing sentences to
generate a ‘new’ or original article. Today’s leading content
duplication and content creation software programs include:
Article Content Spinner, Jetspinner, SiteEqualizer, ArticlePro,
and Article Output.

While these article and content spinner programs offer many
promises of ‘well-written’ article and original content, they
are not always accurate enough to catch duplicate sentences, and
they often have trouble even putting together sentences that make
sense. In many cases, their processes are considered to be forms
of copyright theft, especially if the original article used as
the input was not generated by the owner. Search engines that
can find even one sentence duplicated from an article can bar the
website from being listed on the rankings, and a single sentence
‘stolen’ in this way is at risk for copyright infringement.

Why Companies Need to Pursue Quality Human Writers

Google is the leading search engine on the internet, and
specifically outlines its duplicate content policy in the user
terms. Article spinners that help generate ‘original articles’
can create significant damage to a company’s page ranking and
credibility online, putting them at risk for copyright
infringement and other penalties. Submitting just a single
article to an article directory can be shared across multiple web
pages and websites, but using a content spinner to create
‘fresh’ content from this very same article puts all of the
content at risk.

Article marketing has become an industry in itself, but finding
high quality human writers is the most efficient, and safe,
method of generating valid clicks and increasing visitors to the
site. Human writers can provide benefits beyond the limitations
of article content creation services. These include completely
original article batches, clear and consistent messages, an
author’s voice, powerful words and phrases that are easy to read
by all visitors, and simply and efficiently provide unique and
creative ideas in an original format. Human writers can often
provide a fresh perspective on a topic or idea, something that
cannot be achieved with automated article writing software
packages.

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Hunter Waterhouse has been ghost writing and building websites
on the Internet for a number of years. Over the years, Hunter
has been employed by http://www.thephantomwriters.com/ To learn
about the new WordPress plugin, which will enable you to receive
targeted articles directly from The Phantom Writers Article
Distribution Service, as they become available, please visit:
http://www.backlinksmagnet.com/blog/