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THE WINNING ADVANTAGE eZINE
Tuesday, January 6, 2009
Published by Earl Savage
ES World Marketing
http://esworldmarketing.com/blog/wp/
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In This Issue:
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1. Message from the Editor
2. Feature Article – “Will Subscribers From Free List-Building Giveaways EVER Buy Anything?”
by Willie Crawford
3. Free Ads
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=>>Free Classified Advertising – The Winning AdVantage Classifieds
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Dear reader,
Welcome and Thanks!
As always, I hope you’ll enjoy and profit from reading
“The Winning AdVantage”. Please feel free to post your
comments at the bottom of this blog post. I am here to
help, and I welcome your feedback.
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
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=>> Feature Article
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Will Subscribers From Free List-Building Giveaways EVER Buy Anything?
Copyright (c) 2009 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com
One of the ongoing discussions in the world of Internet marketing
is whether it’s worthwhile to participate in free
“list-building giveaways” as a contributor.
In these events, sometimes several hundred marketers ban together
on a big list-building project. Each marketer contributes a gift
related to the theme of the giveaway. Some events allow more than
one gift per contributor.
The marketers list their gifts on the main giveaway site, but
generally require those collecting the gifts to visit their
individual sites and join their mailing list, prior to giving
them access to the gifts.
This is how you build your list as a contributor.
The question is, “Since these new subscribers were forced
through a squeeze page and may not have otherwise joined your
list are they good subscribers?”
A second question is “Since they just finished downloading a TON
of free gifts, why would they turn around and buy anything from
you.
Let look briefly at both of those questions.
In response to the first question, I teach that you have to take
your time and build a meaningful relationship with your new
subscribers. Deliver genuine value and they will stay on your
list. Then, if you offer things that they need, they will buy
from you because they feel a connection.
Building that relationship STARTS with offering a quality gift on
that very first contact. So many people who participate in free
list-building giveaways offer gifts that they would be INSULTED
if someone offered the same gifts to them.
I participate in free giveaways with excellent results. The gifts
that I offer are often brand new audios, software, and ebooks
that I create especially for the giveaways. I do reuse them
later. I always make sure that the gifts I offer has high
perceived value.
When you give your new subscribers something that actually helps
them, they are likely to stick around, and grow to “know,like
and trust you” because they see that you actually care about
them.
In response to the second question, I sometimes offer low-priced
products right on the download page where I give the free gift.
If the offer is enticing enough, a high percentage of these
customers will buy.
However, I also understand that part of my job as an ezine
publisher is to serve as a filter. If my new subscribers did
indeed download lots of different items from a free giveaway, and
a percentage of them were… JUNK, but mine was high quality,
then they learn to expect quality from me, and will pay more
attention to future offers from me than they will from the
marketers who filled their hard drives with a bunch of useless
“fluff.”
So to the question, “Will subscribers from free giveaways EVER
buy anything? the answer is an unequivocal YES, provided you did
your job.
What was your job though?
It was to treat the new potential subscribers that visit these
free giveaway sites with the same respect that you’d like to
receive. It’s to treat these new “customers” as the life’s
blood of your business. Treated right, they will be.
———————————————————-
Willie Crawford has been successfully marketing good and services
on the internet since 1996. He does use free giveaways as one
method of building his lists. For a highly-recommended free
giveaway that you can participate in and start growing your
list RIGHT NOW, visit: http://SageMarketer.com/ListBuilding/
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That’s all for this time – thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
ES World Marketing
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=>> OUR MISSION
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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
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Copyright 2001-2009 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA