~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Monday, January 12, 2009
Published by Earl Savage
ES World Marketing
http://esworldmarketing.com/blog/wp/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
—————–
1. Message from the Publisher
2. Feature Article – “Satisfying the Greatest Need”
by Barry Maher
3. Free Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising – The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear reader,
Welcome and Thanks!
As always, I hope you’ll enjoy and profit from reading
“The Winning AdVantage”. Please feel free to post your
comments at the bottom of this blog post. I am here to
help, and I welcome your feedback.
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Satisfying the Greatest Need
By Barry MaherMary Kay Ash of Mary Kay Cosmetics said the secret to her
success was that she treated everyone as if they had an invisible
sign around their necks that read, “Make me feel important.”
Psychologist William James said “The greatest need of the
human soul is the need to feel important.”Make your customers and clients feel important.
But what could be more obvious?
I mean, is there any company anywhere that doesn’t know
that their customers are important? Is there one single company
any place on the planet that doesn’t know that? Is there even a
single person working in any of those companies that doesn’t
understand it?Yet as a customer how often do you feel important when
you deal with those companies?Often isn’t it more like that infamous corporate phone
message, “Because we value your business, please continue to
hold.”Because we value your business, please continue to
hold???It’s like, “Hey, you’re lucky we put you on hold. If we
didn’t value your business we’d just hang up on you.”What they’re really saying, of course, is, “Because we
value your business we’re going to reduce your productivity so
we can improve ours.”If I’m going to be robbed I think I’d prefer to have it
done the old fashioned way, without the hypocrisy. I think I’d
rather have the thief stick a gun in my belly and say,
“Because I value your money, please give me your wallet.”Make people feel important.
I was booked to do a keynote speech at a five star hotel
in Chicago a while back. As I finished checking in, the
manager was at my side. He said, “Mr. Maher, welcome to our
hotel. Please allow me to personally escort you to your room so
I can make sure everything is up to your standards.”Absolutely. I’ve got standards. I didn’t mention that
the gig I’d done the day before was at a place that made Motel 6
look like the Palace of Versailles.We got to the room and the manager handed me his card,
saying, “Mr. Maher if there’s anything at all I can do to make
your stay more comfortable, please don’t hesitate to contact
me.”He opened the door. The room had been upgraded to a suite.
A large basket of fruit and cheese sat like a centerpiece on
the dining room table. A bottle of wine chilled in a bucket on
the wet bar.Did I feel important? Absolutely?
Sometimes it’s not bad to be confused with Bill Maher.
And I would be recommending that hotel by name to
everyone I know, if room service that evening hadn’t given me
food poisoning.Make people feel important. But you’ve also got to
execute.Still, with all the talk and all the advertising about
customer service, with all the blather about customer-centric
companies, making people feel important is still the easiest
and the cheapest way I know to differentiate yourself and
your organization from the competition.Make people feel important.
And try not to give them food poisoning.
# # #
Barry Maher speaks, writes and trains on leadership, management, motivation,
communication and sales. His book, Filling the Glass was cited as “[One of]
The Seven Essential Popular Business Books” by Today’s Librarian. Visit his
website and sign up for his free newsletter at _www.barrymaher.com_
(http://www.barrymaher.com/) or contact
him at 760-962-9872.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Discover how you could receive $3,240 in the
next 26 hours just by sending out this exact
same note to my list of highly confidential
ad sources and ad templates.
Visit: http://www.UltimateCashflow.info
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Join The Fun We Broke membership levels. Blew out 2 servers,
sold 2000 positions in our team matrix all in 5 Days 1st Launch..
Can we do it again? Second Launch is set for 27th Dec. Join Us
And Join The Fun But most of all Make internet history.
http://www.online-home-based-business.org/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Maverick Money Makers is a private society
that will teach you how to build a six-figure
a month business on the internet. You will
make money online, or it’s Free!
http://www.premiumops.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Looking For More Than Just Traffic?
How about quality prospects visiting your site to view your
offer? How about passive marketing to attract MORE visitors to
your site as well? How about the chance to WIN CA$H every week?
Wow! Now you can. Click –> http://viralurl.com/rburl/cashinhand
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
For WEI.GHT LOSS and DISEASE – ALKALINE Kangen Water Eliminates
free radicals, Reduces fatty deposits. ENDORSED by largest doctor
organization in Japan. Watch the VIDEOs at http://leveluk.info
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
STOP throwing money down the drain!
Get our NO-COST eCourse and eBook
On creating a successful Family Budget
Secure YOUR Family’s Future TODAY
http://www.familybudget.us/no-cost-report/?s=g8
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That’s all for this time – thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://esworldmarketing.com/blog/wp/
Look for the “Remove” button at the right side of the page to unsubscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
*****************************************************************
Copyright 2001-2009 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA