Monthly Archives: September 2008

Are You A Dreaded Yo-yo Marketer?

September 10, 2008

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THE WINNING ADVANTAGE eZINE

Wednesday, September 10, 2008

Published by Earl Savage 
ES World Marketing 
http://esworldmarketing.com/blog/wp/

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In This Issue: 
—————– 
1. Message from the Editor

2. Feature Article – “Are You A Dreaded Yo-yo Marketer?” 
                                by Willie Crawford

3. Free Ads

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Dear reader,

Welcome and Thanks!

As always, I hope you’ll enjoy and profit from reading “The Winning AdVantage”. Please feel free to post your comments at the bottom of this blog post. I am here to help, and I welcome your feedback.

Wishing you success,

Earl Savage, Publisher 
The Winning AdVantage eZine 
winning@esworldmarketing.com

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To your success,

Earl Savage, Publisher
The Winning AdVantage eZine

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=>> Feature Article 
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Are You A Dreaded Yo-yo Marketer?
Copyright (c) 2008 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine.html

When I was a kid, one of my favorite toys was a yo-yo – a
spinning disc on a string that could be set in suspended motion
with the flick of a wrist, and then reeled back in with a twitch
of the hand.

Playing with a yo-yo was lots of fun, and my childish imagination
never caused me to wonder what it might feel like to “be a
yo-yo.”

Today, as I watch Internet marketers offering their customers
product after product, I understand what it must feel like being
a yo-yo, and I personally would HATE the feeling.

I hope that you’re not a yo-yo marketer.

A yo-yo marketer is very skilled at, with just a simple email,
sending his subscribers off spinning in a desired direction. He
does this by telling them how and why a “product of the day”
will make their lives “perfect.”

A seasoned yo-yo marketer has also mastered that art of
copywriting (and subliminal suggestion), so his messages are very
enticing, and if he tells his list about products that can really
help them, then he IS doing them a service.

The problem come in the fact that a yo-yo marketer sends the same
customers/subscribers spinning off in many different directions.
Before they can complete one course of action, he reels them back
in with the flick of a wrist. Then he skillfully sends them off
spinning in an entirely different direction.

The yo-yo marketer is often the affiliate marketer referred to as
“a super affiliate” because he flings that yo-yo so skillfully
that he does sell a lot of products.

The problem, again, is that he sells lots of different products
to the SAME customers, and he sells them product after product
before they can really get much use out of any of them.

What causes a person to evolve into a yo-yo marketer in the first
place? Surely it’s not evil intent.

Many people morph into yo-yo marketers purely for survival
purposes. They sell products that are one-time sales, and so they
constantly have to find new products to sell.

The yo-yo marketer’s dilemma is that if he sells you something
that actually works, and then stops trying to sell you something
else long enough to allow you to fully USE what he JUST sold you,
he is forced to either find lots of NEW customers or starve.

If you are a dreaded yo-yo marketer, your conscience should cause
you to examine what you’re doing. It will also cause all but the
worst of psychopaths to start actually putting their customers’
best interests first.

How do you do that without putting yourself out of business?

You offer your customers consumable services that they actually
need to grow their businesses.

You offer your customers consumable products and services that
they already know that they absolutely must have in order to stay
in business.

Here are two quick examples:

1) A hosted shoppingcart system. If your customers sell
multiple-products from the same or even different websites, then
they will eventually need a shoppingcart system, and they will
need this system for as long as they’re in business. That’s why
you’ll see savvy marketers offer systems like
http://ProfitAutomation.com

A customer builds his online store, his affiliate program, his ad
tracking, his autoresponders, and his mailing list management
around that system. Once he has decided on a shoppingcart
solution, he will continue to use it for YEARS.

If you are the person who pointed him to that shoppingcart
solution, you’ll earn commissions on that sale for years. As
you’re earning commissions, you’ll also be helping rather than
hampering your customers, since you won’t be “yo-yoing” them.

2) A video submission service, an article submission service, a
press release submission service – or how about an all-in-one
submission service that allows your customers to submit articles,
press releases, videos, and podcasts… all from one automated
intuitive software.

Your customers already know that they need to be using these
media outlets to drive traffic, subscribers, and sales. They also
know that it’s impossible to manually submit to enough different
places to achieve any noteworthy results.

By showing your customer an automated submission service like
http://EasyPushButtonTraffic.info you honestly provide them with
a needed service (rather than side-tracking them as most Internet
marketing product launches do) and you earn a nice residual
income.

With both of the services mentioned above, your customers will
stay for a very long time because the products deliver RESULTS,
and they can see how these products contribute directly to their
businesses’ growth.

Actually, if you are serving webmasters and online businesses,
they will need BOTH of the above services. That means that you
can easily set up the “famed” multiple-streams-of-income.

If you wanted to add a third income stream, you’d perhaps point
them to the best coaching/mentoring available. For many of your
clients, that would equate to a membership in The Internet
Marketing Inner Circle. Since a TIMIC membership also offers a
residual income, you would have set yourself up for a THIRD
residual income stream while honestly looking out for your
customers’ best interests.

TIMIC is at: http://TIMIC.ORG

You do NOT have to be a yo-yo marketer unless you just choose to
be. The beauty of not being a yo-yo marketer, and offering your
customers product like the ones above, is that you “need” fewer
subscribers and customers.

You are no longer forced to constantly try to get more and more
subscribers since you are not killing off the ones that you
have… as yo-yo marketers often do.

By now, you see the insanity of being a yo-yo marketer. If you
have been doing yo-yo marketing, you also probably feel slight
pangs of guilt. You don’t need to feel guilty, because you
didn’t know better previously. Now you just need to stop being a
yo-yo marketer.

———————————————————-
Willie Crawford has been marketing goods and services over
the internet for 12 years. During that time, he has written
over 1100 articles. Recently he has added multi-media and
more press release to his marketing mix, with very impressive
results. Willie uses and highly recommends Easy Pushbutton
Traffic at: http://EasyPushButtonTraffic.info

 

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That’s all for this time – thanks for reading! 
To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success! 
ES World Marketing

 

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The Winning AdVantage, we are devoted to helping our subscribers 
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