~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Thursday, May 3, 2007
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://wuww.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
—————–
1. Message from the Editor
2. Feature Article -“4 Easy Steps to Successful Web Site Marketing”
by Charlie Cook
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising – The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
WELCOME and Thanks!
As always, I hope you’ll enjoy and profit from reading “The Winning AdVantage”.
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please tell your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I’d love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
4 Easy Steps to Successful Web Site MarketingCopyright © 2007 Charlie Cook Marilyn is a psychologist who called to find out how to increase the ‘sales’ from her web site. She’s determined to use her web site to build a tele-consulting business so she can give up the commute from New Jersey to her Manhattan office. She had a professional-looking web site that was getting a good number of visitors, but very few of them were calling her, much less signing up for her services. Why not? Why weren’t prospects visiting her web site and then immediately picking up the phone? And what could she do about it? Website marketing is about attracting attention; moving people to become prospects, to try your products and services and to sign up for your top end services or buy everything you sell. For many it can seem complex and overwhelming but it’s simply a matter of helping people move from point A to point B to point C. Every web site and business owner wants their prospects to become high paying clients, but most web sites don’t provide prospects with pathways to follow from point A to B and to C, to become mid-level or super clients. Let me explain… Imagine that you’re opening a new restaurant in a three-story building. The first floor is the lobby or waiting area. Moving up to the second floor, customers can order individual items from your menu a la carte; the prices range from $5 to $19. Customers who move up to the third floor can enjoy a spectacular view and a 4 course, fixed price dinner served with wine for $70. You’re ready to open the doors and start making money. There’s just one problem. The architect for your building didn’t include any staircases or elevators. People can’t move from one floor to the next. Of course, no one would build a restaurant like that but in fact, that is how many online and consulting business are structured. One of the biggest marketing mistakes people make is not providing prospects with options for moving from point A to B to C. In many cases the pathways don’t exist or the doors to the stairs aren’t obvious. Ready for your web site marketing to generate more paying customers and or super clients? Want to make it easy for prospects to become super clients? Marketing pundits will tell you that to get prospects to buy your top end services, you first need to get them to buy your $29 product, then your $200 product, and then these customers will be ready to spend thousands. It’s true you need to create simple and obvious pathways for prospects to follow to become clients, but don’t take this linear pathway idea too literally. While some customers will follow it, others won’t. Give your prospects multiple ways to try out your products and services. Structure your web site marketing pathways with the following in mind: 1. Your first marketing goal is to get people in the door so they can get to know you. The best way to do that is to give something away for free. Offer prospects something they want. If you are opening a restaurant, free beer or wine would be a start. Online, free reports, online courses, or audio and video files can be successful offers. Or if you sell products, contests, and special offers work. 2. Once you’ve got a prospect interested, the temptation is to try to make a sale right away. Don’t. Take a deep breath and count to three. Rushing the sale can kill it. Your prospects will become paying clients when they know you, trust you and are sure you can help them. You’ve gotten their attention with your free offer. Now educate them about the core areas where you can provide assistance. Give prospects a sample of your best goods. Finally, explain the solutions you offer in terms of their problems and how you solve them. 3. Your freebies will attract three basic types of prospects: people who like freebies and aren’t buyers; people who have limited budgets but will buy your entry and mid-level products; and people who have unlimited funds and may buy one of your entry-level products or may jump right to your top end services. 4. You’ll make the most money from people who buy everything you sell or who spend tens of thousands of dollars on our services, so how can you get more people to become these super clients? Every web site and business owner wants their prospects to become high paying clients. The more you give away, the more prospects will move from testing your free stuff to immediately becoming your best clients. Imagine if instead of just offering free peanuts in the lobby of your restaurant, you offered a sampling of the best appetizers served on the top floor along with wine to match. More people would be likely to become high-end spenders on their first visit, assuming your building has stairs or a high-speed elevator. Yes, your freebie will cost you more but you’ll make a lot more if you can motivate prospects to spend two to three times more. Does your web site marketing provide paths for prospects to become super clients? Take a minute to answer these questions: 1. What do you do to attract prospects, e.g. to get them in the door? 2. If you sell pricey products or services, do you have a low-cost way for people to get hooked on buying from you? 3. What pathways do you provide to move first-time customers to become second time customers and spend more? 4. Do you provide enough for free to entice some prospects to immediately become super clients? Ready to make your web site marketing sell and get all the super clients you can handle? Use these 4 simple steps to market your web site and get your prospects in the door so they can become loyal clients. The author, Charlie Cook, helps business owners, authors, coaches, consultants and infomarketers be successful online with their web site marketing. Sign up for the Free Marketing Guide, ’7 Steps to Get More Clients and Grow Your Business’, full of marketing ideas you can use to be an overachiever. |
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Can a One TIme 20 bucks really
make you a great income? It already is
for our members who told just 2 people about us.
These are folks who never made m0ney in anything
http://shmyl.com/tpznson
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
STOP wasting time and money buying leads and cold calling.
Learn how to advertise to your target market endlessly.
Create Endless free Leads for your opportunity in the
process! Free report and 10 Day Boot Camp
http://homecorporate.magneticsponsoringonline.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Entertainment4Less Club offers a free Paid Membership
for life when you join before launch. 3×7 matrix that
you earn commission on every sale. 100% matching bonus
on every person you sponsor. Don’t miss this FREE
opportunity. http://www.cashdevelopment.ws/k92
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Jason Dinner’s 404 Secrets Special Report offers you a great way
to earn some passive income at no cost to you.
Get your copy here now:
http://esworldmarketing.com/404-Secrets/404-Secrets.pdf .
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Solve All Your Travel Needs Now!
Are You Breathing, legal age, most any country?
Then Go Here To Solve Your Travel Needs Now!
http://www.wfrederi.gttrends.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Only $298 for one week of tropical luxury…save $2,686.25
This is just one example of the savings our members enjoy
Timeshares are OUT, Luxury Resort Travel memberships are IN
No monthly or annual fees, no restricted weeks or black out dates
http://travelchoices.tripod.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You Can Make Money On Very Lucrative Deals…
Using My Investors Money!
http://www.esworldmarketing.com/notes/notes.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Please, Stop throwing your money away!
I have finally come across something that works day in -
day out! This genius and totally Revolutionary New Ad
System will deliver $$’s right to your door, everyday!
Join for FREE! Just visit: http://click-here-4.info/?i=109853/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Discover The Secret Merchant Account Provider The World’s
Top Internet Marketing Experts Have Been Quietly Using
To Process Millions of Dollars of Internet Sales Every Single Month
NO Upfront Costs – 99.9% Approved – Sign Up Right Now FREE
http://www.ipowerpay.com/?900444
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
**Create Endless Leads for Your Opportunity**
No more buying leads and cold calling! Learn how to advertise to
your target market endlessly for FREE. Become the hunted instead
of the hunter…as prospects come to you! Grab your FREE REPORT
& 10 Day Boot Camp: http://www.mlmleadsecret.info
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Quit wasting your time and money buying leads and cold calling.
Learn how to advertise to your target market endlessly for Free &
create Endless Leads for your opportunity! Have customers and
prospects literally calling you with cc in hand, ready to join… Get
the free report & 10 Day BootCamp NOW! http://www.NoLimitsPlan.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
MLM/Network-Marketing Recruiting Made Easy
Prospecting Stinks. Stop Wasting Time And Money
on Leads and Cold Calling. Learn How To Attract
Endless New Distributors Free 10 Day Boot camp
Visit: http://www.PhocusEnt.com To See How
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That’s all for this time – thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2006 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the “Remove” button at the lower left side of the page to unsubscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195