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THE WINNING ADVANTAGE eZINE
Friday, September 15, 2006
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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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In This Issue:
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1. Message from the Editor

2. Feature Article – “A Quiz: Test Your Internet Marketing Knowledge”
by Sharon Housley

3. Bonus Article – “Getting In Control”
by Eileen McDargh

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Dear Reader,

WELCOME and Thanks!

As always, I hope you’ll enjoy and profit from reading “The Winning AdVantage”.
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I’d love to hear from you.

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=>> Feature Article
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A Quiz: Test Your Internet Marketing Knowledge
Copyright 2006 Sharon Housley

Question – If I need to target a specific region, is it
helpful to have a domain from that country?

Answer – Yes. Both hosting location and domain extension
matter and can influence search engine ranking in regional
search engines. If you are attempting to target a specific
country, you could very well benefit from purchasing a
domain with that countries extension and hosting the
website on a server that is located in that country. The
larger country specific search engines, generally rank
local domains higher in the search results.

Question – What is the difference between Google’s aging
delay and the so called sandbox?

Answer – Great questions. The aging delay is often labeled
and assumed to be the same as Google’s famous sandbox (that
may or may not exist). The Google aging delay is not a
penalty, it is merely a filter. Google does not feel new
websites are necessarily “trustworthy” so while they
acknowledge that the new websites exist they don’t
generally include them in their search index results. They
continue to monitor the new websites over time, paying
particular attention to who and how many websites are
linking to the new site. Gradually, as the site matures and
gains a reasonable amount of links over time, Google will
include the site as part of its search results. The sandbox
refers to websites that are usually removed from the search
index results. The removal is typically a penalty for what
Google views as poor behavior as it relates to search
engine optimization, spam, or web content.

Question – What does the Can-Spam Act actually mean?

Answer – CAN-SPAM is an acronym for Controlling the Assault
of Non-Solicited Pornography and Marketing Act. The
CAN-SPAM Act of 2003, came into effect in the United States
as law on January 1, 2004. It establishes requirements for
those who send commercial email,and spells out penalties
for individuals and companies that choose to violate the
law. The primary purpose of the act is to restrict the
advertising or promoting of a commercial product or service
(including content or a website) by defining guidelines.

Besides spelling out the penalties, the CAN-SPAM Act
prohibits false or misleading header information. This
means that you cannot “spoof” the ‘to’, ‘from’ or routing
information, the sender must be accurately reflected.

The CAN-SPAM act also prohibits deceptive subject lines. In
other words, the subject must relate to the actual message
contents. Email recipients must be provided a method to
opt-out of any future email. The opt-out requests must be
complied within 10 days. The final large contingent that is
stipulated by the CAN-SPAM act is that commercial emails
must be identified as advertisements and must include the
senders valid postal address.

Question – What is a sticky website and how do I make my
website ‘sticky’?

Answer – A sticky website refers to a website that attracts
and retains customers. The best way to create a website
that will be continually visited and returned to is by
producing and creating new content. Give your website’s
visitors a reason to come back. Another component to
stickiness is a good communication channel. This might mean
providing the content via RSS, so visitors are immediately
aware of any new information available. It might also mean
an opt-in newsletter that is sent on a regularly scheduled
basis.

Question – What is the Long Tail, and how do I get one?

Answer – The Long Tail pertains to a relatively simple
concept, that capturing all of the the small volume, and
will result in a collectively large volume. With regards to
the keyword long tail, the idea is that there are only a
few words or phrases that receive a large number of
searchers, but there are a huge number of obscure phrases
or keywords that receive a small number of searches each
month. By capturing top ranking for all of the less popular
terms you could in effect receive more traffic than you
would if you had top ranking for the popular terms.

Capturing the keyword long tail, is very difficult. It
requires massive amounts of unique content. Webmasters have
generally found the easiest way to generate unique copy is
through user-generated content (ie. forums, blog comments,
or user reviews).

Question – What is deep linking? And How do I deep link my
website?

Answer – Deep linking refers to links to all levels of a
particular website. A website that has an extensive network
of quality deep links, shows true value. By having incoming
links to multiple webpages at all directory levels, the
website is perceived as content rich by search engines. A
website that only receives incoming links to the “front
page” will not fair as well in search engines because the
assumption is that it is not a content rich website.

About the Author:

About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.

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=>> Bonus Article
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Getting In Control
by Eileen McDargh

In a world where “too much to do and too little time” is a common
mantra, there’s a sense that everyone and everything has more
control over our day than we do. While we might be at the beck and
call of clients, there are still areas where the culprit is none
other than ourselves. Using the word “control” as an acronym, let me
suggest ways in which we can begin to gain some relief from self-
induced pressure.

Can the clutter. Do you walk into your office and instantly feel a
sense that you could get buried in all that mess? Papers are piled
on the desk, on the floor, and in tiered boxes. Note that if this is
your natural style of organization, you’d feel pressure by having
items out of sight! But if you’re like a great majority of people,
clutter only adds to the time spent in finding what you need. Do you
use everything that you have on display? Can you find items when you
need them? If you’ve answered “no,” proceed to the next
recommendation.

Out with excess paper. Examine what surrounds you. What can you
throw out, give out, leave out? If you are months behind in journals
and other publications, scan the table of contents and keep only
those items which you KNOW you’ll need. Throw the rest away.

No, not, never, not now. Say it. Practice it. We frequently nod our
heads “yes” like a wind-up toy because of guilt, fear, or a sense
that obligation. Ask yourself, why do you say “yes”. Perhaps even
a “not now” would suffice. I am convinced that if we do not put
limits on our time, it will vanish with our unknowing permission.

Talk up. To curtail long conversations or meeting, learn these
sentences. “I would like to be able to talk with you but I have
another engagement. Can you please tell me your request (situation,
concern, etc.) in 25 words or less?” First, you won’t be lying with
your opening statement. You will always have another engagement -
even if it’s with the report in your computer. Second, you have
indicated a willingness to respond. You have merely put a concise
cast to the conversation. It’s amazing how “25 words or less” can
increase the speed and fluency of conversation. As a variation on
this theme, you can also curtail a drawn-out conversation with this
question: “How would you like this conversation to end?”

Read only what matters. And what matters concerns your business,
your future, your soul.

Operate early. This can mean everything from getting up early to
doing things early. If you pack for a trip, don’t wait until the
last minute. Prepare, in advance, your suitcase, your briefcase. The
only things that need to be added are last minute items. Create
artificial deadlines which are in advance of the true deadline.
You’ll always feel more in control.

Lighten up. Perfect isn’t always perfect. Look for and relish the
unexpected. There is serendipity when we allow ourselves to
surrender to events and times over which we have no control. The
weather-hold which keeps my plane grounded allows me to complete a
piece of writing I could not have finished. The shop which closes
just as soon as I approach the door lets me walk down the street and
find other stores which I had never noticed before.

Getting in control is ultimately about getting clear on our work
habits, our priorities, and our values.

If you are an overworked executive, an entrepreneur, a stressed-out
employee who knows there’s more to life than receiving a paycheck,
then this book is for you.

Here is step-by-step supportive advice-based on the experience of
real people who have made advantageous career choices-that will
enable you to find and maintain a pro-active balance in your life
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Eileen McDargh is a powerful keynote speaker, recognized work/life
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That’s all for this time – thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2006 ES World Marketing

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=>> OUR MISSION
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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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=>> Subscribe & Un-subscribe Instructions
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To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the “Remove” button at the lower left side of the page to unsubscribe.

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