~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Saturday, July 15, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
—————–

1. Message from the Editor

2. Feature Article – “Small Business Marketing: Brilliant Branding Builds Business”
by Wendy Maynard

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

WELCOME and Thanks!

As always, I hope you’ll enjoy and profit from reading “The Winning AdVantage”.
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I’d love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Small Business Marketing: Brilliant Branding Builds Business
Copyright 2006 Marketing Maven

Branding is more than product recognition or a simple logo.
It is the overall intellectual and emotional impression
people have when they think of your company and its
product. It is a strong and consistent message about the
value of your business.

A memorable and trustworthy brand reinforces customer
loyalty. It helps them remember that your business provides
the perfect solution to their problems. Therefore, to
succeed in branding you must understand your customers’
needs and issues.

Brand building is an ongoing business strategy that has an
easy-to-measure cost in time, money, and effort. Its value,
on the other hand, is harder to establish because it
involves measuring emotional associations that may not
immediately translate into revenue.

Branding is an essential element of success, however, and
it should be reinforced during times when business is
booming and when sales are slower. You want customers and
potential customers to maintain a positive association with
your company and its services.

You control the messages you send out through marketing,
advertising, customer service, and your Internet presence.
Branding is a combination of everything your company uses
to present itself. Here are a few key elements to analyze
and enhance in your branding strategy:

1. Professionally designed marketing materials (logo,
stationery, ads, and the like): These tell customers your
company is strong, confident, and credible. Your marketing
materials should reinforce your company’s image and
positioning over and over and over.

2. Consistency in advertising: Develop a tagline to
succinctly describe your company – and use it! Develop a
campaign that can provide different messages, but it
recognizable as your brand.

3. Excellent customer service – always! Make sure your
entire staff positively represents your business image.

4. A strong and professional website: It must be easy for
viewers to navigate and understand. It should let visitors
know what your company does and why they should care.
Provide compelling, easy-to-understand, and interesting
content. Make it easy for visitors to make purchases.

5. Differentiate your brand: Make sure your customers and
potential customers understand why you are different from
the competition. You want to establish a superior benefit
with you target audience that encourages long-term loyalty.

Branding is not what you say about your company and
products; it’s about your customers’ perception of your
company and products. To strengthen your brand, make sure
you can answer the following questions: What do you do that
is different from anyone else? Why do you matter to your
customers? If you can’t answer these questions, you don’t
have an effective brand.

ACTION ITEM: Take a good look at your company and
product/service strengths. Determine your primary strengths
and benefits and then make sure your branding strategy
(marketing materials, advertising, sales, customer
services, logo, etc.) reinforces this. Simple, eh?

ABOUT THE AUTHOR:
Wendy Maynard, the Marketing Maven, publishes
REMARKABLE MARKETING, a weekly ezine for
business owners, freelancers, and entrepreneurs. If
you’re ready to skyrocket your sales, easily attract
customers, and have more fun, get your FREE TIPS
now at http://www.gomarketingmaven.com/ezine.html

========================================================

Site Build It!

Site Build It! (“SBI!”) is Web hosting that works.
It is the only all-in-one site-brainstorming-building-hosting-and-marketing
step-by-step system of software tools that delivers thriving, profitable businesses.
Take our quick tour at: http://quicktour.sitesell.com/esworld.html . Then, come
back and see examples of the kind of profitable results you might expect at:
http://results.sitesell.com/esworld.html . And, finally, see the ultimate proof of
success at: http://proof.sitesell.com/esworld.html .

========================================================

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Collect Multiple $10 Payments To Your Account
Download this Free eBook,to learn how to get multiple
$10 payments made to your PayPal account everyday.
Guaranteed! Plus you get to keep every penny you make.
Click Here http://www.hypertracker.com/go/michellekhang/10/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Want To Increase Your Productivity & Increase Your Profits?
Learn how to Speed Read today. Get through your work quicker
than ever before. It’s just one of the quality bonuses you’ll
receive when you signup for a FREE 14 day trial to our income
generating program here: http://www.linkbrander.com/go/18458
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Astounding Results… See The Proof & Duplicate This System!
You know what it’s like when you see top Clickbank earners
showing off their earnings, and how you wish you could find
out just how they do it — except it usually costs a fortune?
Don’t pay a cent –> http://www.raamakants.com/likes/eCode
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Just wanted to check how things are going with your websites?
As you know getting traffic to your sites can be a challenge.
I put together some software that helps me build traffic to all
of my sites. I decided to give it away, get a copy here.
http://www.megatraffic.org/bm/?download=60042
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Need a 2nd Income? Make Money Online!
If you have a computer & internet access you can be earning
money in 7 days simply by typing ads online. No experience or
selling required. Just type for dollars! Great 2nd income or
replace your current job & work at home. http://snipurl.com/rv7v
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
It Really Is A Shame For You To Keep Working That J-O-B
When So Many People Are Doing This. Internet-Based
Financial Independence in 10 Easy Steps. Click on the
Gold Key at the bottom of the page to get the report free.
http://www.webbusinesswizard.com/app/?af=413538
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Ezines-R-Us

Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That’s all for this time – thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2006 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the “Remove” button at the lower left side of the page to unsubscribe.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************