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THE WINNING ADVANTAGE eZINE
Thursday, May 11, 2006
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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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In This Issue:
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1. Message from the Editor

2. Feature Article – “7 Marketing Ideas to Expand Your Customer Base and Profits”
by Joel Sussman

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Dear Reader,

Thanks and WELCOME!

As always, I hope you’ll enjoy and profit from reading “The Winning AdVantage”.
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I’d love to hear from you.

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=>> Feature Article
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7 Marketing Ideas to Expand Your Customer Base and Profits
Copyright 2006 Joel Sussman

How do you grab people’s attention, arouse their interest,
trigger their desire, and motivate them to take action?
Answer that four-part question correctly and you’ve
identified the secret to achieving tremendous sales and
marketing success in your chosen business or field. To
complicate matters, however, the potential answers are as
numerous and multi-faceted as the growing number of niche
markets, products and services, and marketing trends in our
culture. While not all inclusive, the following list of
priorities and small business marketing tips can help put
your small business on a faster track to growth.

Marketing Tip #1: Gain Customer Confidence. Customer
indecisiveness, skepticism, indifference, or confusion are
among the top sales killers in the business world. It’s up
to you to project an image of experience, quality,
dependability, excellent customer service, and/or value to
your prospective customers in order to win their
confidence. If you haven’t clearly communicated the
advantages and solid reasons for them to do business with
you, then they’ll be hesitant to commit, and the sale will
go to your competitor.

Marketing Tip #2: Penetrate awareness of your target
audience by using some form of integrated marketing. In
other words, the more ways the public hears about you, the
better your chances are for achieving brand recognition,
credibility, and greater market share. Effective marketing
is partly the result of exposing your target group to your
name and your selling points (unique selling proposition)
as often as possible(frequency), in as many ways as
possible, and as cost-effectively as possible.

Marketing Tip #3: Enthusiasm, in both print and in person,
is contagious (and I’m not talking about using multiple
exclamation points after sentences!!! That detracts from
your credibility.) If you deeply believe in your products,
services, your company, and yourself, then your prospects
will pick up on that passionate attitude and feel confident
and optimistic about doing business with you.

Marketing Tip #4: Purchasing is an emotional decision.
Instill in your prospects good feelings about your company,
your business relationship with them, and how you can
improve their lives or solve their problem. Accomplishing
that is at least as important in the sales process as
focusing attention on product features and benefits.

Marketing Tip #5: Dispel distrust. Gain customer confidence
and overcome potential feelings of distrust by offering
written guarantees of satisfaction, customer testimonials,
references, and by joining respected and well-known
professional organizations, such as the Better Business
Bureau, Chambers of Commerce, and industry associations.

Marketing Tip #6: Impose a deadline. Counteract one of the
biggest obstacles to closing a sale known to mankind:
procrastination. To overcome the natural human tendency to
deliberate, postpone, and delay, it’s often necessary to
inject a sense of urgency into your ads, sales
presentations, and marketing messages. Whether supplies are
limited or prices are going up at the end of the month,
some prospects need to have a deadline or an incentive to
motivate them to take action now.

Marketing Tip #7: Create a business marketing plan to
identify and capitalize on your strengths and
opportunities. Your strategic plan should also take into
account factors such as your weaknesses (and possible
remedies), external threats (competition, economic factors,
etc.), your marketing mix strategy (products/services,
promotional goals, pricing strategy, and distribution
decisions), media strategy, sales and expense budgets, and
target market analysis (know your customers).

About the Author:

Joel N. Sussman, an upstate New York business writer,
newsletter publisher, and Internet marketer, has created an
online small business resource, called “Marketing Survival
Kit.com”. Get access to hundreds of free and affordable
business marketing ideas, strategies, and tools by visiting
http://www.marketingsurvivalkit.com

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To read this special profit-making report, visit:
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That’s all for this time – thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2006 ES World Marketing

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=>> OUR MISSION
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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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=>> Subscribe & Un-subscribe Instructions
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To subscribe to or unsubscribe from The Winning AdVantage eZine,
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Look for the “Remove” button at the lower left side of the page to unsubscribe.

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