Work At Home And Make As Much Money As You Want!
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THE WINNING ADVANTAGE eZINE
Tuesday, December 20, 2005
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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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In This Issue:
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1. Message from the Editor

2. Feature Article – “Niche Affiliate Marketing”
by Brian Beshore

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Dear Reader,

Thanks and WELCOME!

As always, I hope you’ll enjoy and profit from reading “The Winning AdVantage”.
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I’d love to hear from you.

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=>> Feature Article
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Niche Affiliate Marketing
Copyright 2005 Brian Beshore

What is ‘Niche Affiliate Marketing?’ It is a catch-phrase
or brand that I have come up with to describe a system of
marketing, really. Niche Marketing is generally understood
as finding and selling products that are kind of unique,
and therefore do not have as much competition in the market
place. This concept is key to this system.

Affiliate marketing is, of course, selling memberships or
products in affiliation with another company, to get
commissions, usually on a multi-level or tiered
arrangement. The seller gets commissions on their sales and
also a percentage of the sales made by members who have
signed up under them.

The pitfall, for many newcomers, here is that they will try
to sell, using the splash pages provided for them by the
company. After a few years of being in business, one sees
countless webpages that are all exactly alike. The newcomer
has faded into the crowd. The same problem exists for most
any product that exists; how to keep from disappearing into
the multitude of similar products. This problem, of course
gets worse all the time.

So how can a well known affiliate program or any other
product become ‘Niche?’ It’s all in how you present it. For
one thing, you need to put your own site together and
develop your own brand or identity. I’ve written in other
articles of the great advantage to having your own domain.

Unfortunately, many newbies choose domain names the same
way they pick names for their dog; by whatever appeals to
them. This is not wise because there is an exact science to
selecting a domain or brand that has to do with search
engines and keywords.

One cannot under value the importance of this science,
since research shows that 95% of internet users use the
internet like a yellow pages directory; they go right to
their favorite search engine. This makes search engines and
search ranking the most important of all means to advertise.

When you come up with a name or brand, for your business,
put some thought into it. Remember, it doesn’t matter how
good or artful the name you choose is, if it’s not
something that people actually type into their favorite
search engine box.

You might think that you’ve come up with the greatest and
catchiest name in the world. It may make perfect sense to
you and seem to be a perfect description but, if no one
else ever thinks of typing this name into the search box,
it doesn’t do you much good.

Start by making a list of possible names. I always
recommend that you put yourself in the place of your
prospective customers. Ask yourself what keyphrases you
would type into a search box if you were looking for the
kind of service or product that you offer.

Ask yourself what types of general descriptions your
business would be found under and start making some lists.
Then comes the important part. Research the keyword phrases
on your list.

Find out, for sure, if people have been typing in the
keyword phrases that you have come up with and exactly how
many. While doing this part of the research, you should
easily be able to collect hundreds of pertinant keywords
and keyword phrases that you can use on your website.

After doing your research, make your selection from your
list for your new name and or URL. This is where the niche
part comes in. Select a phrase that you believe you can
reasonably get to the top of a search engine page with. Use
this as a domain name.

About the Author:

Brian Beshore is an Internet Marketer and a professional
copywriter. He is the creator of the Become Your Own Boss
Program; http://www.surfinsafari.net

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That’s all for this time – thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2005 ES World Marketing

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=>> OUR MISSION
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We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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=>> Subscribe & Un-subscribe Instructions
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To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the “Remove” button at the lower left side of the page to unsubscribe.

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