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THE WINNING ADVANTAGE eZINE
Wednesday, October 12, 2005
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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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In This Issue:
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1. Message from the Editor
2. Feature Article – “3 Elements to a Deal-Sealing Classified Ad”
by Donald Lee
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Dear Reader,
Thanks and WELCOME!
As always, I hope you’ll enjoy and profit from reading “The Winning AdVantage”.
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I’d love to hear from you.
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=>> Feature Article
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3 Elements to a Deal-Sealing Classified Ad
by Donald Lee
Have you ever wondered why your perfectly fine classified
ad fails to attract the attention you desire? There should
be dozens-no, hundreds-of perspective buyers swamping
your e-mail inbox with offers. After all, you are offering
a mint baseball card, a vintage coat, pristine used car,
those wholesale-priced sporting goods, and whatever other
attractive items are in your inventory. Instead, you only
have a slow trickle of questions, a handful of sales. What
gives? More than likely, your sales are slow because you
have not mastered the three techniques of writing a
classic classified ad.
Of course, give yourself credit for recognizing one
important facet of today’s selling world. You decided
to sell your stuff at an online classified site. As anybody
in the business knows, online classified ads get you more
privacy, a broader selection of buyers, and a wealth of
tools to help you keep tabs on your transactions. When
compared to a newspaper, cyberspace is also a wee bit
more spacious. There are billions of pages on the Web,
and only a few dozen in your typical neighborhood rag.
For you, that means a lot more space for your ad to say
the least.
With that space, however, comes great responsibility-and
great potential. The extra room gives you the freedom to
include as much product description and sale copy as you
want. You can’t just slap together a whole bunch of
information, though. You need to use the three special ad
writing techniques that will attract buyers and seal the
deal: attention, interest, and action.
Attention. Make sure the buyer stops at your ad instead
of the thousands upon thousands of others out there in
cyberspace. Your ad’s title is the first lure to grab his
or her attention, and the first component of a catchy
title is the item’s best feature, whether it’s the price,
the item’s rarity, or its popularity. Next, be sure the
title includes keywords or other synonyms for your item
that a buyer might use in a search. For instance, a buyer
could search for “automobile” instead of “car,” “pullover”
instead of “sweater.”
Interest. Once you have the buyer’s attention, hook them
with details. There is a direct relationship between the
amount of information you provide and the number of sales
you’ll make. So describe the item as completely as
possible-size, color, material, designer, model-and
provide a clear, digital photo to finish the job where your
words leave off. Even offer your prospective customer the
item’s history if possible.
Also, try to list as many possible benefits that your sales
item could offer the buyer. Come up with some that the
buyer probably wouldn’t think of on his or her own. And
zone in on specific benefits. Use what you already know
about your target. For instance, if you were selling a car,
you know that whoever is looking at your ad is in need of
a vehicle. If your car is compact, perhaps the buyer is in
search of great gas mileage. Or perhaps it’s power he or
she wants if your car is a sports model.
Action. Finish your ad strongly. Don’t just suggest to the
buyer that you offer a great deal. Tell them it’s a
fantastic offer that they can’t pass up. Use phrases
like “Call me now before someone else does” or “Buy now,
this opportunity won’t last long.” Be cordial while you’re
pressing the issue, of course. Thank them for reading your
ad and make sure they know you appreciate their business.
Most importantly, your customers will also value your
honesty throughout the whole ad. So whether it’s the
attention, interest, or action you’re shooting for, never
lie or exaggerate. Go so far to include any defects if your
product is not in mint shape. Your honesty will build
trust, and trust above all else makes an ad work. What’s
more, it makes for repeat customers.
Remember, if you use all three of these elements-or four
if you include honesty. When you’re finished with it, it
should read something like the two examples below.
Example 1:
Discover the beauty of a Forest Hill Home
2500 sq. ft. home, 4 bedroom, 3 baths, double garage,
upgraded kitchen, 12 ft. ceilings. This open concept house
is situated in a historical landmark district of Rhode
Island. It’s a wonderful neighborhood to raise your
family, with nearby schools and amenities.
(Insert your image or photo here.)
Call for an on-site appointment. Thanks for looking!
Example 2:
Looking for an inexpensive used car that drives well?
only $4,950. 2003 Honda Civic, Limited Edition,
65,000 miles, manual transmission, CD, AM/FM radio,
power steering, low maintenance. Great on gas – this car
will save you $$$ on high gasoline prices.
(Insert your image or photo here.)
Send me a message now. Thanks for looking!
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Donald Lee is the public relations manager for
Buysellcommunity.com. Buysellcommunity provides free
classified listing services for individuals and businesses
to market their products and services online. For global
and localized classifieds, please visit
http://www.buysellcommunity.com – Free Buy and Sell Classifieds
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That’s all for this time – thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
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=>> OUR MISSION
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We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
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=>> Subscribe & Un-subscribe Instructions
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To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
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The Winning AdVantage is a publication of ES World Marketing.
