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THE WINNING ADVANTAGE eZINE
Friday, May 13, 2005
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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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In This Issue:
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1. Message from the Editor

2. Feature Article – “A Hitchhiker’s Guide to the Internet”
Tips for working in the global cyberspace
by David Leonhardt

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Dear Reader,

Thanks and WELCOME!

As always, I hope you’ll enjoy and profit from reading “The Winning AdVantage”.
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I’d love to hear from you.

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At my Software Give-away blog I am giving away software and ebooks.
The only “catch” is that we ask you to use the software and then tell me
what you think of it. How easy is that?

Yes, that’s right! You get software and ebooks, at absolutely no cost to
you, to keep forever.

And that’s not all; some of the software packages come with resell rights.
That means that you not only get FRËË software, you also get to sell it,
if you wish. All I ask is that you:

* Sign up for my rss feed (That’s FRËË too!)
* Download the software
* Use the software
* Return to the blog and post your comments.

I will be posting new software regularly. So go now to:
http://software-give-away.blogspot.com/
and get all of the details.

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=>> Feature Article
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A Hitchhiker’s Guide to the Internet
Tips for working in the global cyberspace
By David Leonhardt

“Where do you work?”

“Planet Earth.”

Sound familiar? No? Well, it should. More and more people are
working from home on the Internet, and there are two things you
should know about your office when you work on the Internet.

First, your office will be very, very small and very, very
lonely, as I chronicled in my hermit trilogy at
http://www.thehappyguy.com/hermit.html .

Second, your office will be very, very big and full of many, many
people from every corner of the planet, mostly trying to sell
things to each other. That is because when you work from home,
Planet Earth is your office…and theirs, too.

For instance, would you believe that a man in the Ukraine
delivers the local weather forecast from Sydney to Chicago
through his website at http://www.weather4you.info ? So much for
sticking your head out the window.

I have a client in the UK who sells ball bearings through his
site at http://www.gm-exports.com to every country in the world
… except the UK, of course. Doesn’t that make the local
hardware store redundant?.

Office Politics in the Global Office

My clients live on almost every continent, and the only thing
that occasionally gets in the way of seamless communication are
time-zone differences. (If Columbus would have minded his own
business, we wouldn’t face even that challenge!)

What’s more, my clients are not always English-speaking, and
neither are all of my clients’ websites. Can you say
netzwerküberwachungservice? I do search engine optimization in
four languages – English, French, Spanish and German – which
tells you something about the global office in which some of my
clients sit.

But there is more than just language that makes the global office
a tricky workplace to navigate. Aside from the lack of water
coolers and washrooms, most of the world works in metric, but the
biggest Internet market works in imperial. So some customers
won’t know what a mile is, and others won’t know what a kilometer
is.

And everybody spells funny to someone else. Is it honor or
honour? Center or centre? Folks or peeps?

Fortunately for me, I live in Canada. 95% of Canadians live
within a stone’s throw of the US border. (They are all folks, by
the way.) So we officially learn to spell and to count the way
the British do (but they are still not peeps). Nevertheless,
Americanisms sneak across the border by osmosis, perhaps due to
an attack dog budget shortfall at the illegal aliens department..
At least I’ll know what a mile is – it’s that thing people want
to take when I give them an inch.

And what about currency? I make it simple. I use US dollars,
because that really is the currency of the Internet. But I also
accept Paypal payments, so anybody can input their favorite
currency and out pops US dollars on my end. I wish more people
would do that. I could use more dollars.

If none of that phases you, consider time zones. Just as a
client in Australia is waking up, your client in the United
States is going to bed. And how will they reach you when you are
not in the office. Tools like email to phone services (
http://ww.email2phone.net )can help. So can insomnia.

Nobody twenty years ago would have imagined that you and I could
sit at home and type words into a TV screen to make a comfortable
living. Welcome to my office – Planet Earth.

Hmm. Right now I am reading The Hitchhiker’s Guide to the
Galaxy…I wonder if I can work from home on the Internet on any
other planets…

ABOUT THE AUTHOR

David Leonhardt is an SEO consultant
http://www.seo-writer.net/freelance/seo-consultant.html
and a website marketing consultant:
http://www.seo-writer.net/freelance/marketing-consultant.html
Pick up a copy of his SEO e-book:
http://www.seo-writer.net/books/seo-book.html
Or his Media Relations Plan:
http://www.seo-writer.net/books/media-relations-plan.html

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That’s all for this time – thanks for reading!

To contact us, winning@esworldmarketing.com

Your success is our success!
(c) 2001-2005 ES World Marketing

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=>> OUR MISSION
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We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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=>> Subscribe & Un-subscribe Instructions
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To subscribe or unsubscribe, visit our Web site at:
http://www.esworldmarketing.com/blog/ezine/

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