The Winning AdVantage eZine: Should I put all of my eggs into one web hosting basket?

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THE WINNING ADVANTAGE eZINE
Tuesday, August 7, 2007
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The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

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Published by Earl Savage
ES World Marketing
http://wuww.esworldmarketing.com/blog/ezine/
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After 12 months working online Victoria can honestly claim:

"I have A System That Makes Me On Average Between $600 - $700+
EVERY NIGHT... And As Much as $1,842.67 While I'm Fast Asleep?"

Do You?

Would you like to?

See how she does it:

http://esworldmarketing.com/duvet.html

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In This Issue:
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1. Message from the Editor

2. Feature Article - "Should I put all of my eggs into one web hosting basket?"
By Derek Gehl

3. Free Ads

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=>>Free Classified Advertising - The Winning AdVantage Classifieds
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Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please tell your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

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=>> Feature Article
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"Should I put all of my eggs into one web hosting basket?"
By Derek Gehl

This week's editorial was spurred by the following question sent in by one of my readers, Elizabeth:

"What sort of web hosting package should I go with, one with a shopping cart or not?"

My answer to this question is simple, Elizabeth: DON'T use a shopping cart that's provided by your web host.

If you want to avoid serious hassles down the road, make sure you use a third-party or even a custom-built shopping cart service.

Here's why I'm so adamant about this: If the same company acts as your web host and your shopping cart provider, your business will become too reliant on that company.

Just imagine what might happen if your relationship with that company sours... Not only will you have to get a new web host, you'll also have to set up your entire business infrastructure and ordering system all over again!

Believe me, that's a pain!

On the other hand if you use a third-party shopping cart or have installed your own custom-built cart, the move from one web host to another will be MUCH easier -- since your business won't be tied into the original web host's technology.

Remember, web hosts are in the business of selling you as many of their services as possible. Many of these services will add value to your business, but you need to carefully pick and choose only the ones that make sense.

Finally, Elizabeth, I thought I'd leave you with a short list of questions you need to ask before you pick a web host. Choosing a host is a very important decision, and before you make it you need to talk to the host -- as well as people who have used that host -- and find out the following:

Do they offer secure server capabilities? This allows private information like credit card numbers to be sent through your site without fear of interception. Most people won't purchase a thing online unless they know they're ordering through a secure server.
Do they have FAST servers? The quickest way to lose visitors -- and therefore customers -- is to make them wait too long for your web page to load! Your host should have at least a T3 connection to the major Internet backones.
How much space do they provide? Make sure they provide enough space for you to grow your site over time. Ten gigabytes is a good target to shoot for (it might seem like a lot now, but if you build a complex site over time, you'll be happy for the extra space.)

Also, if you're planning to offer downloads of eBooks, software, or other large files, make sure there aren't any unreasonable restrictions on bandwidth.
Do they offer a web-based adminstration interface? This allows you to manage your server easily via the Web.
Do they give you access to your raw server logs? You need to access your logs in order to analyze your web site traffic -- and that's essential information you can't live without!
What's their downtime? The answer needs to be as close to zero as possible.

Your web host needs to be up and running 99.9% of the time. There's nothing more frustrating than having your web site go down in the middle of a new marketing campaign. After all, every second it's down means lost profits for you.
Do they make you sign long-term contracts? If so, run away! Long-term contracts force you to give up a lot of flexibility -- and if something ever happens, you might not be able to make the switch to a new web host when you need to.

All right, Elizabeth -- I hope that my answer helps you out!

If you want to know more about setting up your website -- or anything else about Internet Marketing, for that matter, I suggest you check out my Insider Secrets course. It's the complete "A-Z" bible of everything you ever wanted to know about building and marketing a business on the Internet.

To learn more about my course, click here: www.marketingtips.com/ultimate-success-course

To your success...

Derek Gehl

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ABOUT THE AUTHOR: Derek Gehl specializes in teaching real
people how to start profitable Internet businesses that make
$100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $40 Million in online sales, visit: http://www.marketingtips.com/tipsltr.html
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That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2007 ES World Marketing

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=>> OUR MISSION
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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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