The Winning AdVantage eZine: 7 Ideas For Increasing Your Internet Marketing Presence

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THE WINNING ADVANTAGE eZINE
Thursday, November 9, 2006
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The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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In This Issue:
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1. Message from the Editor

2. Feature Article - "7 Ideas For Increasing Your Internet Marketing Presence"
by Bobette Kyle

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Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

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=>> Feature Article
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7 Ideas For Increasing Your Internet Marketing Presence
by Bobette Kyle

Marketing online is a critical part of any marketing plan. Here
are seven Internet-based marketing ideas you may not have thought
about for your 2007 marketing plan:

Volunteer for Internet Interviews

Podcasts, Webcasts, blogs, RSS feeds and newsletters (ezines) are
all venues for online interviews or discussions. You'll want to
approach publishers who regularly conduct interviews with guests
of your caliber, so finding opportunities will take some
research. Do this by searching general search engines (such as
google.com) or directories. Some directories to get you started:
podcast.net (podcasts), ezinehub.com (ezines), syndic8.com (RSS
feeds/blogs)

Approach Bloggers Interested in Your Type of Product

Send your product to bloggers as a gift. You are doing this to
expose your product to influencers in your category by giving
them an opportunity to try it free (not to bribe or beg them to
mention the product). If the bloggers like it, they may give it a
mention in their blogs. Note that this is a subtle Internet
marketing technique. Choosing to mention (or not mention) your
product should be solely up to them.

You can find and read blogs by searching blogging directories
such as technorati.com.

Join One or More Online Networks

Online social networks allow you to set up a profile page and
interact with others who have your same professional (or
personal) interests. Each network has different features and may
appeal to a different kind of user. As with all Internet
marketing techniques, there are dos and don'ts, so you'll want to
read some of the profiles and learn a particular site's rules
before aggressively working the network. Some networks to
explore: linkedin.com, ryze.com, myspace.com, orkut.com,
friendster.com

Send Out One or More Press Releases

First and foremost, the release must be something newsworthy to
the media (if you need ideas, read the article here:
http://www.websitemarketingplan.com/pr/NewsAngle.htm). Also, be
sure to include a link to your Website or blog in the press
release. Finally, distribute the release through an online press
release service such as PRWeb.com.

Survey Your Website Visitors

Surveys can help you identify opportunities for improvement.
Since online attention spans are very short, try asking a single
two-part question such as Fred Reichhold's Ultimate Question:
"On a scale of 1 to 10, how likely are you to recommend
__________." Fill in the blank with your Website name (or other
relevant product). To those who reply with a 6 or lower, ask why
they are not more likely to recommend. You should see a pattern
in the comments. These will lead to ways of improving your site.
There are software packages to help you set up an online survey.
Also, surveymonkey.com is a popular Web interface for producing
online surveys.

Convey Patrick Hanlon's 7 Primal Branding Pieces Online

According to Hanlon, the seven "Primal Branding" pieces -- a
creation story, creed, icons, rituals, sacred words, nonbelievers
and leaders -- form belief systems that inherently attract people
who want to believe in a product. Those people form the
communities that surround successful products and services.
Conveying as many of these as you can online can help build
followers online.

Study Your 5 Closest Competitors' Websites and Online Marketing
Activities

By studying the competition you will not only gain a better
understanding of trends in your industry, but also gain new
insights into promotional strategies for your own business. As
you research, brainstorm a list of ideas and use that list to
plan a new online strategy or technique for your own business.

There you have it -- seven ideas for improving your Internet
marketing presence. Integrate one or more into your 2007
marketing plan and you'll be on your way to greater success.

About the Author

Bobette Kyle draws upon 15+ years of Marketing/Executive
experience, online marketing experience, and marketing MBA as
inspiration for her writing. Bobette is proprietor at Web
Marketing Place LLC and runs WebSiteMarketingPlan.com --
http://www.WebSiteMarketingPlan.com -- where you'll find free
marketing planning articles and resources. She is also author of
the marketing plan and Web promotion book "How Much For Just the
Spider? Strategic Website Marketing For Small Budget Business."

Copyright 2006 Bobette Kyle, Web Marketing Place LLC. All rights
eserved. Reprints must have URL in "About the Author" box
hyperlinked and clickable.

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That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2006 ES World Marketing

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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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