The Winning AdVantage eZine: Selling On The Net

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THE WINNING ADVANTAGE eZINE
Friday, June 23, 2006
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The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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In This Issue:
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1. Message from the Editor

2. Feature Article - "Selling On The Net"
by Homer Farey

3. Bonus Article - "25 Ways to Add Quality Content to Your Web Site
. . . Using ideas that cover at least 25 different industries!" (Part 1)
by Robin Nobles

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Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

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=>> Feature Article
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Selling On The Net
Copyright 2006 Homer Farey

Selling On The Internet

. Let us start with the basics.
. First decide what you want to sell.
. Then decide how you are going to sell it.
. Do you have a product of your own to sell?
. Or will you be selling another person's product on
commission?
. Perhaps you will be offering a service.
. With a little experience you may decide to develop your
own product.
. Or maybe purchase one that you can sell and to keep all
of the profits.
. Perhaps, to gain experience, you would feel better
joining an affiliate program?

Whatever you sell, you will need to advertise. 'How?'.
There are so many different ways of advertising a product
on the internet that a newcomer is quite likely to become
confused.

The best thing that I can do is to explain the various
systems that I use. Everyone has their own preferences. I
have tried most of them and have settled upon the following
two:

E-zine adverts. Choose a selection of e-zines that are
relevant to your product or service. You then have the
choice of which type of advert' to use. If you are a bit
short of cash, the free ad's will appeal to you. Use them
by all means, free ad's are better than no ad's at all. You
should get some sort of response. It will also give you
good practice writing the adverts. If you can produce an
advert that gets a response in the free section, it will
surely get a much better response in the paid advert
section.

As soon as you can afford it, I would recommend that you
start doing top sponsor adverts on the various e-zines. I
have found these to be one of the best ways of promoting
your product.

When using e-zine advertising, It is most important that
you are extremely selective in the ezines that you use.
Just because a particular publication does not have a big
readership it does not mean that it is not worth
advertising in. It is the quality of the readership that
counts not the quantity.

Don't expect to get a lot of trade from one advert in even
the best ezine. A one to two percent response is quite
normal. From those who respond, you should expect perhaps
on a good day, one to four percent of them to make a
purchase. You are not going to get rich with just one
advert. It will take a lot of adverts in a lot of ezines,
but as long as you make even a small profit from each of
them, You are in business.

My favorite way of advertising is writing articles for
ezines. This is recognized as the most effective method of
reaching hundreds of thousands of interested readers.

Your article is placed in a pool where the producers of
ezines look for free content for their publications. They
only take articles that they feel will be of interest to
their readers. They publish it on the condition that they
also publish your by-line at the bottom of the article.
This by-line tells the reader a little about yourself plus
the all important link back to your product or service.

If you write a fairly general article it will be picked up
by a wide range of e-zine publishers. This often means that
you will continue to get response for a long time after its
first publication. But the readership will not be so
selective.

Remember, e-zine articles are published at no cost to you,
and you can reach an audience of hundreds of thousands who
will see your by-line with its link back to you and your
product.

If you can compose an article every month aimed at ezines
relevant to your website, you can be assured of a steady
stream of prospects who are interested in what you have to
sell. Once you get the hang of it, you will be composing an
article every week. It can become quite addictive.

Remember. Every journey starts with just one step. Take
your first step now.

Homer

About the Author:

Homer is a silver serfer who earns all of the money that he
needs, and more, using affiliate programs with the help of
CBmall. It's the easiest way of making money ever devised.
Take a look at his blog to get an idea what CBmall is all
about.
http://www.homer-secrets.blogspot.com

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=>> Bonus Article
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25 Ways to Add Quality Content to Your Web Site
. . . Using ideas that cover at least 25 different industries!
(Part 1)

by Robin Nobles

We've known for a long time that quality matters to Google. In a
post Senior Google Engineer Matt Cutts made to his blog
(http://www.mattcutts.com/blog/google-press-day-2006/), "quality"
was mentioned several times as being important to Google. Quality
matters when it comes to content, and it matters when it comes to
links.

However, building content and links doesn't have to be painful.
Web site owners tend to think of content in a very limited way.

So, let's open up our creative minds and think of all sorts of
ways of adding quality content to a Web site.

A few things to remember:

* You're only confined by the boundaries you set for yourself and
your Web site. Allow yourself to think in a totally different way
than you've thought before.

* Your Web site content should be written for your buying
customers . . . not for you. Your Web site content should not be
written for the search engines. The search engines are not your
target audience.

* Think of the overall picture of your site, as if it were a
living, breathing entity. After all, Web sites should continue to
grow on a constant basis and never be stale or stagnant.

Let's Get into the Fun Stuff: Quality Content for Your Target
Audience

1. A calendar of events. This is ideal for sites like real estate
sites to show upcoming open houses; book stores to promote
upcoming book signings or writers' meetings; collectors' sites to
show meetings across the country, etc. Be sure to allow visitors
to send in their own event to be posted to the calendar.

2. Maps. Consider real estate sites, hunting or fishing sites,
camping sites, hotels, or any outdoor recreational sites for
maps. Be sure to add content at the bottom of the map that
describes the map and outlines its purpose as it relates to your
site.

3. Before/after experiences. This is perfect for products or
services you're selling where customers can write in and discuss
how this particular product or service helped them. These could
turn out to be mini articles, or use them as testimonials.

4. Pictures from your customers. You could set up a special place
where past customers could post their pictures and journal
entries on your site. This is ideal for vacation sites,
recreational sites, wedding sites, baby sites, photography
studios, etc. How could you use this idea on a Halloween site? On
a flower site?

5. Online coloring sheets. Use your imagination here. If you set
up some coloring sheets about your vacation property, kids could
color those sheets and post them online before their trip in
their own special online area. After the trip, their parents
could post pictures and a journal of their trip. This is their
"Web site" about their trip, all hosted on your site as a perk
for booking through your vacation site. What are they going to do
with this information? They're going to tell their friends,
Grandma and Grandpa, Aunt Edna, etc. They're going to link to it.
You can use this perk as part of your USP (Unique Selling
Proposition) when differentiating yourself from your competition.
You'll be building one-way links from your past customers, plus
visibility for future customers. Win/win situation. You'll think
of many ways of adding coloring sheets (or similar creative
activities for kids) to your site, if your site is the type that
would work for kids.

6. Blogs or forums certainly add fresh content to a site.

7. Articles or new pages of interest to your target audience.
Write new content on a regular basis once or twice a week
should be your goal.

8. An expert Q&A on the main page of your site. Get an expert to
answer questions, and post one question/answer a week (or a day
whatever you can handle) on the main page of your site. Have past
Q&A's in a searchable archive on your site.

9. Product reviews. If your industry has products or software to
review, consider writing candid reviews of those products.
Publish the reviews on your Web site as well as publish them in a
few of the online publications. Readers are always interested in
totally candid reviews, where the writer lists the positive as
well as the negative aspects of a product. If you have a
landscaping business, how could you use this idea? What products
do you, as an expert, prefer to use, and why?

10. Short tips. If your product or service lends itself to short
tips, write up a series and publish them on your Web site. Send
them out in your newsletter. Get your readers to send in tips as
they use the product. Offer a discount off additional products if
they submit tips.

11. FAQ's. FAQ's are content content that your target audience
wants to know. As you get questions from your readers, add
additional Q&A's to your FAQ's to keep them current.

12. How-to guides. People love "how to" guides. If you sell
online plumbing parts, why not have a "how to" guide on
installing a new toilet? Make it easy on your customers, and
they'll come back to you again and again. Create a series of "how
to" guides. Be The Toilet Guy on the Net. May not sound too
glamorous, but if you're highly visible on the Net and are
converting traffic to sales, you can afford to be glamorous OFF
the Net!

(Continued in Part 2)

Robin Nobles conducts live SEO workshops
(http://www.searchengineworkshops.com) in locations across North
America. She also teaches online SEO training
(http://www.onlinewebtraining.com). Localized SEO training is now
being offered through the Search Engine Academy.
(http://www.searchengineacademy.com) Sign up for SEO tips of the
day at mailto:seo-tip @ aweber.com.

Copyright 2006 Robin Nobles. All rights reserved.

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That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2006 ES World Marketing

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=>> OUR MISSION
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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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