The Winning AdVantage eZine: How to Start a Web Site that can Rank #1 in the Search Engines...

Work At Home And Make As Much Money As You Want!
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THE WINNING ADVANTAGE eZINE
Wednesday, March 8, 2006
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The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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In This Issue:
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1. Message from the Editor

2. Feature Article - "How to Start a Web Site that can Rank #1 in the Search Engines..."
by Derek Gehl

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Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

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=>> Feature Article
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"How to Start a Web Site that can Rank #1 in the Search
Engines, BOOST Your Traffic and Sales, and Establish
You as an Expert in Your Industry...

All in the next FIVE minutes, and at ZERO cost!"

by Derek Gehl
The Internet Marketing Center

If I told you that five minutes after reading this
newsletter you could have a web site up and running that can
promote your online business, boost your traffic, provide
better customer service, and help you make more sales...
would you believe me?

How about if I added that you can do all of this for FREE?

Skeptical? Read on...

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Harness the Marketing Power of the Latest "Cool Tool"
on the 'Net
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I'm sure you've heard about one of the biggest things to hit
the Web in the last few years -- blogging.

A "blog" (derived from the term "web log") is basically just
a web site -- with two key differences:

First, it's extremely easy to add information to it. A blog
is like an online journal, so you just log in, type what
happened today, post it, and you're done!

Second, you can add a simple little feature that
automatically tells a whole bunch of other web sites that
you've made an update to your blog -- every time you make a
change!

You may also have heard that there are millions of blogs out
there... more than 28 million with a new one starting every
second, according to blog directory Technorati
(http://www.technorati.com).

However, what you may NOT know is that a blog can also be a
very powerful marketing tool for your business... And some
people actually earn an income just from blogging!

The fact is, blogging is fast becoming an extremely
important strategy for any online marketer. An effective
blog can...

* Drive swarms of traffic to your main web site

* Generate MORE product sales

* Create an additional stream of advertising income

* Be a great customer service tool

... And much more.

Blogs have an informal, conversational style, and readers
can join in by commenting on each post. Blogs can be chatty,
controversial, informative, opinionated, and often humorous,
and it's this "human" aspect of blogs that draws many people
to them.

But the best part about blogs is how accessible they are to
EVERYONE. Blogs are...

* FREE (or very inexpensive) to set up using services like
Blogger (http://www.blogger.com) or TypePad
(http://www.typepad.com).

* EASY to use -- you can literally create your own blog in
less than five minutes!

* EASY to promote with all the new tools and resources
that have been created specifically for blogs -- like
Google's blog-only search engine, Google Blog Search
(http://blogsearch.google.com).

... Plus, they are PROVEN successful promotional tools for
both online businesses and offline businesses. In fact,
every business person should have a blog -- and I suspect
that soon enough, everyone will.

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How You Can Use a Blog to Wildly Accelerate
Your Online Success!
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The fact is, blogs are no longer just online diaries of
people's personal lives. Both online and offline businesses
can use blogs to take their products and services to a wider
audience -- increasing their traffic, leads, and sales.

Let's look more closely at a few of the extremely powerful
ways your business can benefit from a blog. With an
effective business blog, you can...

HUMANIZE YOUR BUSINESS:

Because a blog is much more informal than other web sites,
you can write posts in your own voice and give your business
more of a human face.

This helps reassure prospective customers that there is a
"real person" behind the web site who will take care of
their needs. It also allows you to inject much more of your
own personality into your online business than your main
sales site could do.

IMPROVE YOUR CUSTOMER SERVICE:

Your blog can act as a kind of interactive FAQ, allowing
your customers to submit questions and you to answer them.

You can also provide product updates, "how-to" articles, and
other information of relevance to your customers. And
prospective customers who see your blog will be encouraged
by your commitment to good customer service!

GIVE YOUR TARGET MARKET THE INFORMATION THEY'RE
LOOKING FOR:

With its automatic archiving feature -- by date and category
-- a blog is a fantastic content management system.

It's easy for you to post new information on a regular
basis, and it's easy for your visitors to find the
information they want.

With a well-written, regularly updated blog, you can become
a reliable resource in your industry, and build a following
of loyal readers who depend on your content. These people
will be your best potential customers!

DRIVE TRAFFIC TO YOUR SALES WEB SITE:

If you already have a web site, a blog can give your traffic
levels a real boost. For starters, your blog will attract
new visitors that you can then redirect to your main sales
web site through links and special offers.

But an even MORE effective technique is to use strategic
keywords and links to specific sales pages to dramatically
improve the search engine rankings of both your blog AND
your main web site.

BUILD YOUR CREDIBILITY AND ESTABLISH YOURSELF AS AN
INDUSTRY EXPERT:

You can give your credibility a real boost by regularly
posting valuable and relevant information on your blog.

It's a great way to establish yourself as an expert in
your subject area -- and allow your visitors to feel much
more comfortable buying from you.

PROMOTE YOUR PRODUCTS OR SERVICES:

You can actually sell products directly from a blog using a
service like PayPal, or you can use your blog to mention
new products and direct your visitors to your sales
web site.

GENERATE EXTRA INCOME:

There are now several advertising programs available, such as
Google AdSense (http://www.google.com/adsense), that allow
you to monetize your blog and generate an extra revenue
stream.

There are many small business owners who are using blogs to
benefit their businesses right now... with some spectacular
results. We've come across farmers, PR consultants, tailors,
CEOs, and many more who blog with great success...

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Three Key Tips for Starting Your Own Highly Effective
Business Blog
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Excited yet? You should be -- blogging's not just a winning
strategy, it's also a lot of fun!

I'm having a great time with my new blog, The Candid
Internet Marketer (http://blog.marketingtips.com).

Like anything, it takes some time and effort to build a
successful blog. (In fact, I didn't want to start a blog
until I was sure I could devote enough time to keeping
it updated.)

However, the beauty of blogging is that you can easily
incorporate it into your daily schedule of tasks. You can
even blog when you're on the road -- which I am frequently!

But what does it take to become a really successful blogger?

1. GREAT CONTENT:

If your content isn't interesting and relevant to your
target market, your blog won't work. It's as simple
as that.

You'll be surprised, however, how easy it is to find
things to write about if you really put your mind to
it. It could be news articles about your industry,
product updates, interviews, personal insights into
topics of importance to your target audience...

2. REGULAR UPDATING:

I won't lie to you: there are some days when I really
find it hard to find the time to post a new article.
But if I don't post, no one will come back. It's like
subscribing to a daily newspaper but only getting a
copy delivered now and then!

So post often and your audience will keep coming back.
And regularly adding fresh content to your blog also
gives you a boost in the search engine rankings

3. YOUR OWN DISTINCT VOICE:

It's important that you write in your own voice. A blog
is no place for formality and corporate speak. It's
more of a forum... a place where ideas can flourish
and topics of current interest can be debated.

You don't even need to be a brilliant writer... you
just need to be able to relate to your audience and
give them good content.

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Final Thoughts
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At the start of this newsletter, I said that you'd be able
to get your blog up and running within five minutes of
finishing this newsletter. Well, that's how long it takes to
start a free blog using Blogger. If you don't believe me,
give it a try!

Of course, starting a blog is the easy part. Turning your
blog into a strategic tool that drives traffic and sales to
your online business is a completely different matter.

If you'd like to learn how to drive traffic to your web site
using a free blog, including strategies like...

>> How to rank #1 in Google, Yahoo, and MSN -- for the
keywords MOST searched by your target audience!

>> How my team pushed a web page to a #2 ranking in Google
for a highly competitive keyphrase -- with less than 60
minutes' effort! (And why we saw traffic and sales
results in less than 14 days!)

>> How to use blogs to dramatically increase your web
site traffic -- and add 1,000s of EXTRA dollars to
your bottom line!

>> Which 3 critical steps you MUST follow to catapult your
web site to the TOP of the search engine rankings -- for
any keyword you choose!

>> How to attract 400% more repeat traffic than your static
web page! Since blogs take just seconds to update (from
ANYWHERE in the world), it's easy to draw visitors back
again and again with fresh news and postings!

... Then I highly recommend checking out my brand-new video,
"Blogging For Dollars" at:

http://www.marketingtips.com/trafficsecrets

... where you'll get access to all my case studies and test
results that I spent over $79,583.28 compiling.

Building a truly effective blog that keeps people coming
back again and again takes a lot more than five minutes. So
you need to know exactly how to make the most of the
benefits that make blogging an effective strategy for many
businesses.

And you need to know NOW, because blogging is on the verge
of becoming the hottest new moneymaking business tool, and
one of the key success drivers with any new tool is to be
the first in your market to use it.

Just like the Internet leveled the playing field for the
little guys to compete toe-to-toe with the large
corporations -- and win... Just like e-mail revolutionized
the way companies market to and communicate with their
customers and subscribers...

... That's where blogging is right now.

It won't be long before this information spreads... becomes
diluted... and you've lost this unique "first-mover"
advantage to cash in. So don't put this off!

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That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2005 ES World Marketing

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=>> OUR MISSION
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We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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=>> Subscribe & Un-subscribe Instructions
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