The Winning AdVantage eZine

The Winning AdVantage is devoted to helping its subscribers develop their marketing skills and promote their Internet businesses and opportunities. This periodic publication features tips and how-to articles about such topics as ad copy writing, finding good free or inexpensive places to post ads, and other issues related to making money on the Internet.

Tuesday, August 28, 2007

Why should I bother with eBay?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Tuesday, August 28, 2007
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Why should I bother with eBay?"
By Derek Gehl

3. Free Ads

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please tell your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Why should I bother with eBay?
By Derek Gehl

Wow, when I announced the 99-cent trial of my brand-new eBay training system, I really opened a can of worms!

Since then I've been flooded with questions from people wanting to know why I'm suddenly singing the praises of eBay, instead of teaching people how to become successful with a "regular" online business.

It's not an "either-or" situation, folks. You don't have to choose between building your own "regular" online business or getting started with eBay.

In fact, I'd say anyone who's doing one without the other is seriously missing out! (Whether you have a "regular" business but aren't taking advantage of eBay's massive value, OR you have a successful eBay business but aren't doing anything to promote it off eBay.)

So in order to clear up any confusion, I thought I'd take a few moments to answer the top 3 questions I've received over the past week or so regarding eBay:

Question #1: "Why eBay??? I want to make 'real' money, not just make a few dollars selling junk for pennies!"

Here's a news flash... Selling "junk" on eBay is never going to make you rich -- and it's not something I'd ever recommend.

The secret to eBay success is using key research tools to discover what people are buying on eBay -- and how much they're willing to spend. Then all you have to do is find a cheap source of that product so you can buy it for less, then turn around and sell it at a generous mark-up on eBay!

It's not rocket science... and there are no tricks and gimmicks involved -- just steady, reliable income, and the chance to grow a huge opt-in list of people you can sell other products to in the future.

It might not be as "sexy" as the one-in-a-million chance of launching a website that starts making 1,000s of dollars overnight. But it's way more of a sure thing -- and personally, I find a guaranteed extra $1,000 a month sexier than a distant longshot any day of the week!

Question #2: "I've been pouring all my free time and money into my online business -- now you're saying I need to start all over again with eBay?"

For goodness' sake, no! If you're smart, you should use eBay to help you grow your "regular" online business -- not replace it!

Not only is eBay an excellent place to do valuable market research -- so you know what your potential buyers are buying (and why!) -- it also allows you to grow a huge opt-in list of people you can sell to, before your off-eBay site is even up and running!

Imagine that -- being able to drive thousands of interested buyers to your site the very same day you launch it!

Question #3: "I already have a profitable online business. Why should I bother with eBay?"

My answer is, I guess it depends on how happy you are with your traffic numbers.

If you're getting so much traffic that it's crashing your server and you literally don't know what to do with it, then you probably don't want to use eBay to send more visitors to your site.

BUT -- if you're getting less than 500 visitors a day, or if you're getting more than that but your visitors aren't converting to sales -- then you should seriously consider eBay. It's a great way to drive highly targeted visitors to your site.

Remember, these are people you've found on the world's largest marketplace, which means they're enthusiastic online shoppers! They're exactly the kind of people you want to introduce your products to.

I hope that clears up any misunderstanding about how eBay can help you grow your "regular" online business. If you're interested in learning more, I urge you to visit:

http://www.auctiontips.com/t.cgi/811439/powersellers

One thing, though -- I only have a few 99-cent trial copies of my eBay training system left. And once they're gone, the only way you'll be able to get this powerful new training system is by paying the full price of $197.

So hurry -- get your copy before they all fly off the shelves!

To your success...

Derek Gehl

=============================================
ABOUT THE AUTHOR: Derek Gehl specializes in teaching real
people how to start profitable Internet businesses that make
$100,000 to $2.5 Million (or more) per year. To get instant access
to all his most profitable marketing campaigns, strategies, tools,
and resources that he's used to grow $25 into over $40 Million in
online sales, visit: http://www.marketingtips.com/tipsltr.html
==============================================


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----------------------------------------------------------
Who Else Wants to Make An Extra $1,000 to $10,000 a Month
-- Within A Matter of WEEKS? (Hint: the secret is eBay!)
----------------------------------------------------------

Dan and Christine Millar were looking to start their lives
over. Dan had just been in a plane crash that had left
him with a serious head injury, and he was forced to quit
his office job.

So they decided to give eBay a try. Since they were new to
the world of online business, they partnered with one of
Derek Gehl's Advanced eBay Mentors...

And in their first 8 months, they generated more than
$100,000 in sales!

Was their success due to pure luck, or some kind of "fluke"?

Not at all!

Dan and Christine used Derek Gehl's proven eBay success
system -- the exact step-by-step system Derek's elite team
of expert eBay PowerSellers have been using to teach their
students to build their own successful eBay businesses.

How successful? Many of their students start making an extra
$1,000 to $10,000 a month, within a matter of WEEKS!

And now, for the first time ever, Derek's expert eBay team
have agreed to let him put their proven eBay success system down
on paper, so anyone can use it to achieve a life-changing income
on eBay.

So if you're keen to learn how you can tap into eBay's amazing
profit potential -- and start making an extra $12,000 to $120,000 a
year in just weeks -- then I suggest you visit:

http://www.auctiontips.com/t.cgi/811439/powersellers

P.S. Despite what some so-called eBay "gurus" will tell you,
you're not going to score instant wealth on eBay by selling random
trash from your attic. (Sure, you may make some money -- but
life-changing income? Forget about it.)

There's a specific, step-by-step system you need to follow in
order to achieve eBay success. My team of expert eBay PowerSellers
refers to it as "RSLAP."

You can learn more about it here:

http://www.auctiontips.com/t.cgi/811439/powersellers


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2007 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************
Copyright 2001-2007 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195


posted by The Winning AdVantage eZine at 8/28/2007 10:06:00 AM | 0 comments

Tuesday, August 21, 2007

The top 5 reasons to open an eBay Store

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Tuesday, August 21, 2007
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://wuww.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

----------------------------------------------------------
Who Else Wants to Make An Extra $1,000 to $10,000 a Month
-- Within A Matter of WEEKS? (Hint: the secret is eBay!)
----------------------------------------------------------

Dan and Christine Millar were looking to start their lives
over. Dan had just been in a plane crash that had left
him with a serious head injury, and he was forced to quit
his office job.

So they decided to give eBay a try. Since they were new to
the world of online business, they partnered with one of
Derek Gehl's Advanced eBay Mentors...

And in their first 8 months, they generated more than
$100,000 in sales!

Was their success due to pure luck, or some kind of "fluke"?

Not at all!

Dan and Christine used Derek Gehl's proven eBay success
system -- the exact step-by-step system Derek's elite team
of expert eBay PowerSellers have been using to teach their
students to build their own successful eBay businesses.

How successful? Many of their students start making an extra
$1,000 to $10,000 a month, within a matter of WEEKS!

And now, for the first time ever, Derek's expert eBay team
have agreed to let him put their proven eBay success system down
on paper, so anyone can use it to achieve a life-changing income
on eBay.

So if you're keen to learn how you can tap into eBay's amazing
profit potential -- and start making an extra $12,000 to $120,000 a
year in just weeks -- then I suggest you visit:

http://www.auctiontips.com/t.cgi/811439/powersellers

P.S. Despite what some so-called eBay "gurus" will tell you,
you're not going to score instant wealth on eBay by selling random
trash from your attic. (Sure, you may make some money -- but
life-changing income? Forget about it.)

There's a specific, step-by-step system you need to follow in
order to achieve eBay success. My team of expert eBay PowerSellers
refers to it as "RSLAP."

You can learn more about it here:

http://www.auctiontips.com/t.cgi/811439/powersellers


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "The top 5 reasons to open an eBay Store"
By Derek Gehl

3. Free Ads

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please tell your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The top 5 reasons to open an eBay Store
By Derek Gehl

Since we had such a phenomenal response to the brand-new "Insider Secrets To Selling on eBay" training system we launched last week, I thought it only appropriate to share a little bit more eBay wisdom to help you start making more money online.

[For more info on how you can test drive one of our powerful new eBay training systems -- for less than a dollar! -- go to:

http://www.auctiontips.com/t.cgi/811439/powersellers

One of our readers, Frank, recently wrote in with the following question:

"I've been selling on eBay for approximately six months and have raised my profits to $1,000 each month. My question is, should I do an eBay Store and will it reduce my monthly costs?"

Here's the answer, Frank: Yes, and yes!

(I love easy questions like this. ;-)

However, lower listing fees isn't the only advantage an eBay Store can offer. Today I'm going to share my top 5 reasons why anyone who's serious about selling on eBay should open a store as soon as they have a steady supply of products to sell.

Here they are...

Reason #5: More flexibility = more opportunities to sell in the format your buyers like best

Just because you have an eBay Store, it doesn't mean you have to stop putting your items up for auction! An eBay store allows you to put your products in front of people in a variety of different ways.

My recommendation is to list 80% of your items in your store and 20% as auctions in order to drive more visitors to your store.

Reason #4: More automation = more free time for you!

With an eBay store, it's far easier for you to automate daily chores such as relisting unsold items, asking for feedback, and keeping track of your inventory. The more you can automate your business, the more time you can spend growing it -- and multiplying your profits!

Reason #3: More communication with buyers = more chances to sell to them in the future

When you have your own Store, eBay makes it easy for you to stay in touch with your bidders and customers, by allowing you to create your own store newsletter that eBay will send out on your behalf.

All you have to do is add a link at the top right corner of your store page that says, "Sign up for store newsletter" -- and then eBay will automatically send people notices about your latest specials and products for sale.

It's a great way to put your products right in front of your best potential customers... and encourage them to buy!

Reason #2: More exposure = more traffic

Unlike your regular auction listings, your eBay Store homepage -- as well as your store category pages and any custom pages you create -- doesn't disappear once your seven-day auction is over. It has a constant presence on the Web.

And that means those pages can get indexed by the search engines!

So not only will a store help you get tons more exposure on eBay itself, you'll also be able to put your products in front of a huge number of off-eBay shoppers, as well.

Reason #1: Lower eBay fees = more profits!

As I said at the beginning of this article, when you own an eBay Store, your listing fees are way less expensive.

Just how much will you save? Well, if you run a regular auction for an item that costs $24.99, it'll cost you 60 cents to insert your listing. But if you have a store, that same item will cost only 5 cents to list! That will add up to huge savings once you start listing a large number of items.

The final value fees are also considerably lower. For example, you have to pay 10% of the total value for every $24.99 item you sell through a regular auction. But when you own a store, you only have to pay 5.25% of the total value.

And money saved = more profits for you!

A basic monthly eBay Store subscription costs just $15.95 -- so if you're selling 20 or more products a month, you'll definitely find it worth your while.

I hope that helps, Frank! Keep in touch and let us know how you're doing with your eBay business.

And for anyone else who would like to know more about how to achieve financial freedom selling in the world's largest marketplace -- while working just a few hours a week -- please visit:

http://www.auctiontips.com/t.cgi/811439/powersellers

To your success...

Derek Gehl

=============================================
ABOUT THE AUTHOR: Derek Gehl specializes in teaching real
people how to start profitable Internet businesses that make
$100,000 to $2.5 Million (or more) per year. To get instant access
to all his most profitable marketing campaigns, strategies, tools,
and resources that he's used to grow $25 into over $40 Million in
online sales, visit: http://www.marketingtips.com/tipsltr.html
==============================================


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Reach a Responsive, Targeted Optin List Of Thousands
Today, All While Building Your Own List For Tomorrow.
Put The Power of the "Lucky" Matrix To Work For You!
http://www.yourluckylist.com/index.php/esworld
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Make Money Online
$600 - $700+ Every Night
100% Proven and Fully Guaranteed
www.Dollars-Every-Day.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Let us show you how to get paid EVERY day!
www.ProjectPayDay.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Proven Secrets for Picking the Perfect Shoe! Announcing free tips for the
Perfect shoe, offering tips on fitting closed and open toe shoes, and selecting
the perfect shoe for your costume. http://www.heavenlyshoes-bags.com.
Find perfect shoe & bag: GO SHOPPING: http://www.heavenlyshoeshopper.com
CONTACT: glenda@heavenlyshoeshopper.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You're about to learn exactly how to create your very own
Automatic Money Machine. You'll be given complete step-by-step
instructions, showing you exactly what to do from start to finish,
so that you can earn piles of cash while you sleep.
http://meyco1970.ws/automatic_money_machine/website/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Daily we hear My Products are the best, or our compensation plan
will let you retire now! AARRGGHH! Products and Comp plans are
important, but as Richard Kiyosaki says -- Education is the key.
Get it from Industry Leaders, from people that are doing it --
from us! http://www.dreamlivingenterprises.com
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Membership Sites To Make An Utter Fortune Month In And
Month Out. Get The Report That Changed Internet Marketing.
http://esworld.bfmscript.hop.clickbank.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Ezines-R-Us

Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2007 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************
Copyright 2001-2007 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195


posted by The Winning AdVantage eZine at 8/21/2007 10:31:00 AM | 0 comments

Tuesday, August 14, 2007

Four "must-know" tips to help you choose the right SEO firm

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Tuesday, August 14, 2007
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://wuww.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

After 12 months working online Victoria can honestly claim:

"I have A System That Makes Me On Average Between $600 - $700+
EVERY NIGHT... And As Much as $1,842.67 While I'm Fast Asleep?"

Do You?

Would you like to?

See how she does it:

http://esworldmarketing.com/duvet.html

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Four "must-know" tips to help you choose the right SEO firm"
By Derek Gehl


3. Free Ads

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please tell your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Four "must-know" tips to help you choose the right SEO firm
By Derek Gehl


One of my readers, Richard, recently wrote to ask me for some advice on choosing a company to take over his search engine optimization efforts.

Now, search engine optimization is something you can easily do yourself -- and when you're first starting out and don't have a lot of extra money to spend on your business, I strongly recommend you do oversee your own search marketing campaigns.

Not only will you save a ton of money -- knowing what keywords to use when promoting your business (as well as how and where to use them) is an essential skill for any serious online marketer to have.

But as your business and profits grow, you should be on the lookout for ways to free up your time by outsourcing time-consuming tasks.

(Remember... You've got to work ON your business -- not in your business! It's absolutely key to growing your success.)

And -- honestly -- when it comes to time-consuming tasks, search engine marketing is close to the top of the list. Taking full advantage of the massive traffic potential of the search engines is no overnight job. It can suck up many hours a week.

So as soon as you can afford to do so, you should seriously consider outsourcing your search engine marketing to a dedicated SEO company.

However, choosing that company can be difficult! There are lots of businesses out there that capitalize on people's ignorance about SEO and make all sorts of outrageous promises they can never fulfill.

So in order to help you make this important decision -- and to help you steer clear of all the scammers out there -- here are four essential tips you need to know in order to choose an expert SEO company that really will drive swarms of targeted traffic to your site!

Tip #1: Don't believe companies that "guarantee a #1 ranking"

There is no SEO company in the world that can guarantee a #1 ranking for high-traffic keywords in Google or Yahoo. If you come across a company that advertises such a guarantee, approach them with caution. They're promising the impossible.

I regularly have students ask me about companies that "guarantee a #1 ranking with the major search engines." But when I look at the fine print, it always includes conditions that make the guarantee worthless.

(For example: the company will get you a #1 ranking for a search term that gets absolutely NO traffic!)

The only guarantee I would consider legitimate is one that states, "We get you [enter specific results here] in [enter specific time frame here] or you get [enter percentage here] of your money back."

Try make sure those specific results have to do with the amount of qualified traffic you get -- not your listing's position in the search results.

Remember, it's not your ranking that's ultimately most important -- it's the quantity and quality of traffic your SEO efforts deliver.

After all, who cares about a top ranking that doesn't send you tons of visitors who actually want to buy your product?

Which brings me to my next point...

Tips #2: Look for companies that define SEO success as sales -- not just random traffic.

A successfully optimized site speaks to human visitors as well as search engine spiders. Don't sacrifice the former for the latter!

Yes, you have to insert your top-performing keywords in strategic locations all over your site, including your copy. But you have to balance that with the need for your site to appeal to your visitors and convert them into buying customers.

A good SEO company understands that. A bad SEO company will argue that more traffic is all you need.

But what use is traffic that costs you money -- but doesn't pay the bills?

So when you are interviewing potential SEO companies, make sure their optimization practices really focus on driving quality traffic to your site -- and converting those visitors into sales.

Designing a web page that gets a high ranking in Google really isn't all that difficult. Designing a web page that gets top ranking and has a good conversion rate is an art form -- and it's the reason why good SEO firms get paid well.

Tips #3: Are they focused on one "miracle strategy"?

Whenever I interview an SEO firm, I always make sure they have a well-rounded campaign strategy. Many SEO firms focus on a "miracle strategy" and then put all of their efforts into that one strategy.

But if you want to make sure you keep your high ranking -- and don't get booted out of the search engine results the minute Google updates its algorithm -- you can't put all your eggs in one bucket.

Your SEO campaign needs to contain a mix of strategies (such as on-site optimization, article sharing, and viral link-building) in order to deliver consistent results for years to come.

It's the only way to guarantee that your hard-won ranking doesn't disappear overnight.

Tip #4: Does their insanely low price make you say, "Wow, that's too good to be true!" Well, guess what -- it is.

A good SEO firm that delivers real results isn't cheap. Depending on the size of the job, you can expect to pay at least $1000 just to kick off your campaign -- and then a monthly fee of $150 or more to continue the marketing and maintenance of your campaign.

So if you come across a company offering "complete search engine optimization and submission for only $99!" -- run!

When it comes to SEO, the phrase "You get what you pay for" couldn't be more true.

And remember, before you start searching for a company to help you with your SEO, make sure you do your homework and are familiar with what it takes to get your site ranked well. A little education can go a long way in helping to make sure your SEO company provides your with the services you need to win the search engine game.

So, Richard, I hope that helps!

For the latest tips and SEO strategies, make sure you check out our Search Marketing Lab at www.marketingtips.com/searchmarketinglab

To your success...

Derek Gehl

=============================================
ABOUT THE AUTHOR: Derek Gehl specializes in teaching real
people how to start profitable Internet businesses that make
$100,000 to $2.5 Million (or more) per year. To get instant access
to all his most profitable marketing campaigns, strategies, tools,
and resources that he's used to grow $25 into over $40 Million in
online sales, visit: http://www.marketingtips.com/tipsltr.html
==============================================


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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2007 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************
Copyright 2001-2007 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195


posted by The Winning AdVantage eZine at 8/14/2007 09:38:00 AM | 0 comments

Tuesday, August 07, 2007

Should I put all of my eggs into one web hosting basket?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Tuesday, August 7, 2007
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://wuww.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

After 12 months working online Victoria can honestly claim:

"I have A System That Makes Me On Average Between $600 - $700+
EVERY NIGHT... And As Much as $1,842.67 While I'm Fast Asleep?"

Do You?

Would you like to?

See how she does it:

http://esworldmarketing.com/duvet.html

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Should I put all of my eggs into one web hosting basket?"
By Derek Gehl

3. Free Ads

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please tell your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

"Should I put all of my eggs into one web hosting basket?"
By Derek Gehl

This week's editorial was spurred by the following question sent in by one of my readers, Elizabeth:

"What sort of web hosting package should I go with, one with a shopping cart or not?"

My answer to this question is simple, Elizabeth: DON'T use a shopping cart that's provided by your web host.

If you want to avoid serious hassles down the road, make sure you use a third-party or even a custom-built shopping cart service.

Here's why I'm so adamant about this: If the same company acts as your web host and your shopping cart provider, your business will become too reliant on that company.

Just imagine what might happen if your relationship with that company sours... Not only will you have to get a new web host, you'll also have to set up your entire business infrastructure and ordering system all over again!

Believe me, that's a pain!

On the other hand if you use a third-party shopping cart or have installed your own custom-built cart, the move from one web host to another will be MUCH easier -- since your business won't be tied into the original web host's technology.

Remember, web hosts are in the business of selling you as many of their services as possible. Many of these services will add value to your business, but you need to carefully pick and choose only the ones that make sense.

Finally, Elizabeth, I thought I'd leave you with a short list of questions you need to ask before you pick a web host. Choosing a host is a very important decision, and before you make it you need to talk to the host -- as well as people who have used that host -- and find out the following:
  • Do they offer secure server capabilities? This allows private information like credit card numbers to be sent through your site without fear of interception. Most people won't purchase a thing online unless they know they're ordering through a secure server.

  • Do they have FAST servers? The quickest way to lose visitors -- and therefore customers -- is to make them wait too long for your web page to load! Your host should have at least a T3 connection to the major Internet backones.

  • How much space do they provide? Make sure they provide enough space for you to grow your site over time. Ten gigabytes is a good target to shoot for (it might seem like a lot now, but if you build a complex site over time, you'll be happy for the extra space.)

    Also, if you're planning to offer downloads of eBooks, software, or other large files, make sure there aren't any unreasonable restrictions on bandwidth.

  • Do they offer a web-based adminstration interface? This allows you to manage your server easily via the Web.

  • Do they give you access to your raw server logs? You need to access your logs in order to analyze your web site traffic -- and that's essential information you can't live without!

  • What's their downtime? The answer needs to be as close to zero as possible.

    Your web host needs to be up and running 99.9% of the time. There's nothing more frustrating than having your web site go down in the middle of a new marketing campaign. After all, every second it's down means lost profits for you.

  • Do they make you sign long-term contracts? If so, run away! Long-term contracts force you to give up a lot of flexibility -- and if something ever happens, you might not be able to make the switch to a new web host when you need to.
All right, Elizabeth -- I hope that my answer helps you out!

If you want to know more about setting up your website -- or anything else about Internet Marketing, for that matter, I suggest you check out my Insider Secrets course. It's the complete "A-Z" bible of everything you ever wanted to know about building and marketing a business on the Internet.

To learn more about my course, click here: www.marketingtips.com/ultimate-success-course

To your success...

Derek Gehl


=============================================
ABOUT THE AUTHOR: Derek Gehl specializes in teaching real
people how to start profitable Internet businesses that make
$100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $40 Million in online sales, visit: http://www.marketingtips.com/tipsltr.html
==============================================


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Let us show you how to get paid EVERY day!
http://www.esworldmarketing.com/payday.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Proven Secrets for Picking the Perfect Shoe! Announcing free tips for the
Perfect shoe, offering tips on fitting closed and open toe shoes, and selecting
the perfect shoe for your costume. http://www.heavenlyshoes-bags.com.
Find perfect shoe & bag: GO SHOPPING: http://www.heavenlyshoeshopper.com
CONTACT: glenda@heavenlyshoeshopper.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You're about to learn exactly how to create your very own
Automatic Money Machine. You'll be given complete step-by-step
instructions, showing you exactly what to do from start to finish,
so that you can earn piles of cash while you sleep.
http://meyco1970.ws/automatic_money_machine/website/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Daily we hear My Products are the best, or our compensation plan
will let you retire now! AARRGGHH! Products and Comp plans are
important, but as Richard Kiyosaki says -- Education is the key.
Get it from Industry Leaders, from people that are doing it --
from us! http://www.dreamlivingenterprises.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Attention Entrepreneurs!
Incredible Income Potential
With This Proven System.
Change Your Life Today!
http://www.YourPathToSuccess.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Join us for FREE, get 5 websites for FREE and get
guaranteed placement for FREE. Did I mention you get
full support for FREE? Hope to see you on the other side!
http://www.seapurity.com
seapurity1@yahoo.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Get The Butterfly Marketing Manuscript And Learn Every
Tactic And Strategy That Mike Filsaime Uses On His Own
Membership Sites To Make An Utter Fortune Month In And
Month Out. Get The Report That Changed Internet Marketing.
http://esworld.bfmscript.hop.clickbank.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
:: Sad & Blue Because Internet Success Hasn't Happened To You? ::
Never fear, success is near. You could be making money this year!
Here's a program to try. You'll soon know why. It'll put a sparkle in your eye!
3 ways to signup. Be quick, don't line up. Diamonds & Cash! You better
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>> Skyrocket Your Conversions With Newly Released Software! <<
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You Can Make Money On Very Lucrative Deals...
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Ezines-R-Us

Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2007 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.

xml/rss
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************
Copyright 2001-2007 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195


posted by The Winning AdVantage eZine at 8/07/2007 11:12:00 AM | 0 comments

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