The Winning AdVantage eZine

The Winning AdVantage is devoted to helping its subscribers develop their marketing skills and promote their Internet businesses and opportunities. This periodic publication features tips and how-to articles about such topics as ad copy writing, finding good free or inexpensive places to post ads, and other issues related to making money on the Internet.

Wednesday, January 10, 2007

Turbo-Charge Your Business with These Top 5 Cutting-Edge Strategies...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Wednesday, January 10, 2007
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

"Turbo-Charge Your Business with These Top 5 Cutting-Edge Strategies...
And Make 2007 Your Most Successful Year EVER"
by Derek Gehl

Happy New Year! Now that all the holiday celebrations are over, it's time to take stock of the major online developments that happened last year, so you can start off 2007 on the best possible foot!

In this newsletter, I'm going to review the five hottest strategies I told you about in 2006, so you can put them to work for your business -- and get the leap on your less 'Net-savvy competitors!

Specifically I'm going to show you how to:

Seed the Web with articles that will drive swarms of eager buyers to your website
Segment your list to laser-target your subscribers and generate tons more sales
Create "win-win" business relationships to increase your profits without a ton of work
Establish your expertise to instill confidence and encourage sales from new visitors and existing customers
Network your way to top search engine placement

So let's jump right in and take a look at how you can rev up your business for the year ahead...

======================================================

Top Strategy #1: Write articles that will increase your website traffic by 100%
-- OR MORE!

======================================================

Writing short, targeted articles and distributing them to the far corners of the Web is an incredibly effective way to boost your rankings in the search engines, increase your website traffic, and establish your credibility!

And best of all, it's EASY!

Here's what you need to do:

Use Wordtracker (www.WordTracker.com) to build a list of keywords related to your business. Ideally your keywords will have a good number of people searching for them, but not too many sites optimized for them.

(For more about using Wordtracker, check out my two-part blog post at http://blog.MarketingTips.com/derek.)
Write a SHORT, informative article (no more than 400 words!) for each of your top keywords. The keyword you are highlighting should appear in the title and in the first 90 characters of your article. And it can't hurt to plug it into the last paragraph as well.
Write a short, credibility-building "About the Author" blurb that you can tag onto the end of your articles -- and make sure you include a link back to your website.
Submit your articles to directory sites with a high Google PageRank. You can find a list of the top directories in Issue 129 of "Marketing Tips" at:

www.MarketingTips.com/newsletters
Repeat weekly or monthly for best results!

For more information about this traffic-generation strategy, check out Issue 129 of my newsletter at:

www.MarketingTips.com/newsletters

======================================================

Top Strategy #2: Segment your list to laser-target your customers' desires...
and increase your revenue by up to 781%!

======================================================

Segmenting your opt-in list simply means dividing your subscribers and customers into smaller, more focused groups, according to factors such as:

Whether they've bought something from you
Which products they've bought
What their specified interests are
Where they live
Their age group
And so on

You then create different mailout promotions for each group that specifically targets their particular needs.

By following this strategy, you're guaranteed to see better results with your promotions. In fact, a study from Jupiter Research found that business owners who segmented their lists according to what customers bought, where they clicked on the website, and other collected information improved their conversion rates by up to 355% -- and increased their revenues by an amazing 781%!

However, the study found that only 11% of marketers actually use this kind of data to segment their list! That means if you start segmenting your list, you'll get a definite edge on your competitors.

Here's how you can put this proven technique to work for your business:

Sort your current opt-in list into highly focused segments -- such as customers who have purchased specific products from you before, subscribers who have never purchased, new subscribers, or any other segments you can create based on the information you have about your existing opt-in list.
Then create different mailout promotions for each segment of your list, so that you target them with highly personalized messages that speak directly to their wants and needs.

The sooner you start segmenting your list, the sooner you can start enjoying increased conversion rates and profits! For more information about this strategy, check out Issue 134 of my newsletter at:

www.MarketingTips.com/newsletters

======================================================

Top Strategy #3: Create profitable strategic alliances to unleash a FLOOD of
new profits for your business!

======================================================

With the right business partner, you can put your products in front of new customers and get fresh new products to sell to your existing customers. You can expand your reach AND boost your profits -- talk about a "win-win" situation!

In business, these kinds of partnerships are called strategic alliances or joint ventures.

And the great thing is, strategic alliances are ESPECIALLY effective for online businesses.

So do a bit of research and find a partner who's right for you -- and then hit them with an offer they can't refuse!

Here's how to start:

Look for potential partners by using the search engines. Check out any businesses that are trying to sell something to the same market as yours -- something complementary but not competitive.
Use the Alexa toolbar (www.Alexa.com) to give potential partners the "once-over." (Look for a good traffic ranking in particular.)
Create joint venture proposals tailored to your list of potential partners, and make sure you include details about how they will benefit from the relationship.
Contact potential partners personally -- with a phone call or face-to-face meeting.
Be sure to look for offline partners, too!

Many established businesses have been able to expand their product offerings, skills, and expertise through profitable alliances. With this plan -- so will you!

To learn more about how to make strategic alliances work for your business, check out Issue 128 of "Marketing Tips" at:

www.MarketingTips.com/newsletters

======================================================

Top Strategy #4: Use testimonials to establish your credibility and win over
potential customers

======================================================

Never underestimate the power of a good testimonial! Posting reviews and comments from satisfied customers on your website is a terrific way to increase your credibility in the eyes of visitors and encourage sales from first-time buyers.

An effective testimonial can convince your reader that your product really DOES do exactly what you promise -- especially if you run a small business and don't yet have a widespread reputation.

Here's how to gather quality testimonials and benefit from them immediately:

If you already have some positive feedback from clients, ask their permission to include their comments on your site. Try to choose testimonials that are packed full of concrete benefits that tell your customers exactly what they can expect to gain from purchasing your product or service.

Every testimonial should also have a first name, last name, and location -- they help prove the recommendations are coming from real people.
To encourage new testimonials, add a link to your site attached to a form that allows customers to give you their vote of confidence. For example, "Click here to tell us what you think!"
Create an autoresponder that contacts your buyers after they've purchased your product to ask them how they're enjoying it.
When customers send you glowing praise in a letter or email, contact them and ask for permission to add it to your site.
If you don't have any testimonials yet, offer your product free of charge to a group of customers in exchange for their thoughts on the product.

Once you've accumulated some good testimonials, include them on your site:

Put your best testimonials on your homepage.
Insert some testimonials in the middle of your salescopy.
Create a page on your site that features only testimonials.
Put testimonials on each page of your website.

It's that simple!

For more information about increasing your credibility with testimonials, check out Issue 119 of "Marketing Tips" at:

www.MarketingTips.com/newsletters

======================================================

Top Strategy #5: "Socialize" your way to improved search engine placement

======================================================

Social media and networking sites such as MySpace (www.MySpace.com), Flickr (www.Flickr.com), and Digg (www.Digg.com) are some of the fastest-growing sites on the Web today... and they're also a great way to improve your site's search engine placement!

That's because these sites all have high Google PageRank numbers -- which means that if you can get links on these sites that point to your site, you'll be able to improve your search engine rankings DRAMATICALLY!

Here's how to get started:

Check out a few different social media sites to get an idea of what they're all about. For a list of the top sites, check out my blog at:

http://blog.MarketingTips.com/derek
Choose one or two sites that interest you and start participating in discussions and posting your new content. Just remember, these are social sites -- so be sociable, not "salesy."
Create a profile of yourself to include with your posts -- and make sure it contains a link back to your site.
Create some content to post on the sites you are interested in -- such as a short article, list, or entertaining video -- and then give it a snappy, attention-grabbing headline.

Here are some content ideas to get you started:

Compile an entertaining or informative list related to your industry.
Take existing content from a newsletter or blog and re-purpose it for social media sites.
Create a funny compilation video.
Post an interactive product demonstration.

Tag your submissions with keywords that describe your content. This will maximize the chances that other site members will find you and add you to their favorites -- boosting your popularity and the number of people who view your content!
Invite all your friends to go online and vote for your links.

For more information about how you can "socialize" your way to better search engine placement, check out Issue 131 of "Marketing Tips" at:

www.MarketingTips.com/newsletters

======================================================

Final thoughts

======================================================

By now your mind should be full of possibilities for how your business can profit in the year ahead...

All you have to do to make it happen is to take ACTION with the steps outlined for each strategy. Consider this your roadmap to greater levels of Internet prosperity:

Attract droves of highly-targeted traffic to your site by writing short, targeted articles that can be picked up by other web owners and spread to the far reaches of the 'Net.
Maximize your mailout profits by segmenting your subscriber list into highly targeted groups and giving each group exactly what they desire.
Dramatically increase your income by finding business partners who will help you reach new markets and expand your product offerings.
Encourage first-time sales by using credibility-boosting testimonials... and make sure you place them on your site where they will have the greatest impact.
And don't forget to take time to visit the 'Net's most popular social networking and media sites and socialize your way to improved search engine placement!

Once you start implementing these top 5 strategies, I guarantee you'll see HUGE results with your business. And I'd love to hear about them!

Here's to making 2007 your most profitable year ever!

=============================================

ABOUT THE AUTHOR: Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $60 Million in online sales, visit: http://esworldmarketing.com/Insider_Secrets.html

==============================================

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That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2006 ES World Marketing

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=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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=>> Subscribe & Un-subscribe Instructions
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To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
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Saturday, January 06, 2007

Unique Selling Proposition

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Saturday, January 6, 2007
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://wuww.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - " Unique Selling Proposition"
by Sharon Housley

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Unique Selling Proposition
by Sharon Housley

Often businesses define themselves with what is called a
unique selling proposition. Many businesses market their
unique selling proposition to illustrate the advantages of
their product or services. When trying to establish a
unique selling proposition, it is crucial to find ways to
differentiate and distinguish your business from your
competitors, place emphasis on the positive differences
between others in the marketplace.

If you can not differentiate your company based on what you
sell, try to capitalize on how you sell or support your
products or services. A unique selling proposition defines
why customers should buy from one business rather than a
competitor.

The unique selling proposition (USP) can be evident in all
aspects of a business. Most often USPs are conveyed through
a slogan, a company motto, or a brand. Think of the USPs
that large brands have used over the years, and what they
are really saying.

Slogan: "Have it your way" - Burger King

What they are really saying: We care about you, what you
want matters to us. We are willing to do things different
just for you, our customers are special to us.

Slogan: "Keeps going and going and going" - Energizer
Batteries

What they are really saying: Our batteries are superior to
our competition, no one else has batteries that last as
long as ours.

Slogan: "We bring good things to life" - GE (General
Electric)

What they are really saying: We are a powerful company. We
do more than just one thing, you can rely on us because we
have history.

Slogan: "Can you hear me now?" - Verizon

What they are really saying: Unlike our competitors, our
cellular coverage is very reliable. You will not experience
dropped calls or spotty coverage if you use our services.

Slogan: "You've got questions, we've got answers" - Radio
Shack

What they are really saying: We excel at customer service.
We staff knowledgeable professionals to help you make a
purchase decisions.

Slogan: "When it Absolutely Has to be There" - Federal
Express

What they are really saying: Our packages will be
delivered, a competitors may not be.

Each business is highlighting it's strengths and conveying
a message that will instill confidence and comfort in their
customers.

While a USP is one of the best way to successfully market a
business, don't just focus on the difference that appeals
to you. Focus on identifying and expressing what is unique
about the product or service that is of most importance to
potential customers. The USP should place emphasis on the
single item that is most important to prospective customers
and distinguishes your company above all others. Is it
location? Is it quality of materials? Is it superior level
of service?

Another factor to consider when determining a focus for USP
is how easy is it for your competitors to replicate. Many
people make the mistake of using "price" as their USP.
Unless you are able to consistently sell an exceedingly
large volume, price is one of the easiest things for
competitors to compete with. Ideally your USP should focus
on something that others in your industry cannot easily
reproduce.

Leverage your business by defining and using a USP in all
aspects of your business.

About the Author:

About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.

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The Winning AdVantage eZine

Wednesday, January 10, 2007

Turbo-Charge Your Business with These Top 5 Cutting-Edge Strategies...

Saturday, January 06, 2007

Unique Selling Proposition

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Wednesday, January 10, 2007

Turbo-Charge Your Business with These Top 5 Cutting-Edge Strategies...

Saturday, January 06, 2007

Unique Selling Proposition

Links

Previous Posts

Archives

About Me

Subscribe to The Winning AdVantage eZine

Subscribe to
The Winning AdVantage eZine