Take Back Control! (of your Marketing)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Tuesday, October 31, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

LEARN HOW TO GET $1,000'S IN FREE ADVERTISING!

Learn the secret "affiliate program" strategies one guy
used to balloon his income by over $1,876,053 last
year and:

1. Recruit 1,000's of motivated salespeople who will
promote your products -- with no cost to you!

2. Get FREE advertising for your business!

3. Never lose money on advertising -- ever again!

4. Skyrocket your sales with third-party referrals!

5. Capitalize on other people's #1 search engine rankings!

To learn his secret, click here now:
http://www.marketingtips.com/t.x/assoctrac/811439/

==================================================


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Take Back Control! (of your Marketing)"
by Audrey Burton

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

P.P.S. Just a reminder...

... if you want Derek Gehl to send you one of his last 134
copies of his "Insider Secrets to Marketing Your Business
on the Internet" course for just $2.95, then you need to
give him your updated (i.e. most current) shipping address.

As I'm sure you'll understand, he can't just FedEx you a
massive 10 lb. package like this without being 100% sure
he's got your most up-to-date shipping information.

And like I explained earlier, there is absolutely NO RISK
involved in trying his #1-rated Internet wealth system
because he's willing to let you try it ALL (even the $1,096
worth of bonuses!) for just $2.95!

So you can spend the next 30 days using his $60 Million
advantage to learn how to start a wildly lucrative Internet
business and make an EXTRA $7,500 to $12,750 every month,
working as little as 30-60 minutes per day...

... Even if you have NO business ideas or website yet!

Derek's ONLY condition is that, once you've achieved your
income goals, you will agree to (#1) write him a glowing
testimonial, and (#2) let him use your success story to
inspire others!

If this sounds reasonable, you can claim your copy here:

http://esworldmarketing.com/trialcopy.html

But remember... there are now only 134 copies left -- and
I expect them to be gone in the next 24 hours!!!


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Take Back Control! (of your Marketing)
Copyright (c) 2006 Audrey Burton

I have heard "I hate marketing" or some version of that
statement many times, and I understand. I like marketing,
and still sometimes I hate marketing.

One of the biggest problems is that there are so many
options that it's sometimes impossible to know if you're
doing the right things at the right times. I really do
understand.

If you have thousands of dollars in your marketing budget,
you can pay consultants to help you with creating a plan,
purchasing print advertising, executing a search engine
optimization (SEO) program, creating an effective pay per
click internet advertising campaign and/or creating a viral
marketing movie. Oh yea, you will also need a highly
effective and gorgeous website.

One way I suggest for business owners to become educated on
the business side of their businesses is to take free
teleclasses. This is a great, easy way to become educated
on marketing. Keep in mind that most of the teleclass
leaders are doing the class at no charge so they may
promote their program or product, or both. Don't buy
anything yet - do more research. The product will still be
there next week.

Here are most of the 'best' ways in which teleclass leaders
and other experts have told me I 'must' promote my business:
- Blog
- Become an affiliate
- Write and submit articles to banks
- Join leads groups
- Speak
- Create a subscription website
- Give teleclasses
- Create products to sell
- Do PR
- Network
- Teach
- Form exclusive strategic alliances

Since I do not have a very large marketing budget, I also
need to maintain my website, optimize it, write effective
copy, write my marketing plan, and, of course, follow up
with everyone I have met or spoken to, among other things.

If I did all the things the experts tell me to do, I'd be
working 30 hours per day and spending no time with clients.
It's impossible!

Unfortunately, marketing often requires some trial and
error to learn what works best with your industry, your
personality, your location and your target market. The
first and most important component of effective marketing
is narrowing down your target market. It's extremely
difficult to make an emotional connection with anyone using
a watered-down marketing message - which is just what will
happen if you try to appeal to too broad an audience in
your marketing.

See if you can network with someone else in your same
industry and compare notes - what works and what doesn't.
With most businesses, that can be done by locating someone
in a different geographic area. If that doesn't work, try
finding someone who services a completely different target
market than yours. For example, I am a small business
coach and have 'buddy coached' with a couple of life
coaches. We are marketing ourselves in very similar ways,
but looking for completely different clients.

When deciding which ways to market your product, keep your
limitations in mind: time and money. Also, there may be a
learning curve to incorporate into your plan. Personal
choices should also be considered - because I'm a single
mom, I don't work nights and weekends. That affected my
choice of target market!

You will make sense of it all; don't put too much pressure
on yourself. Stick with it and take care of yourself.
Enjoy the journey!


About the Author:

Audrey Burton, Small Business Coach, is "The Tigress". Get
her FREE Special Report, "Closing the Sale is Not
Complicated!" and her FREE monthly email newsletter at
http://www.TigressCoaching.com .



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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2006 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.


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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2006 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195

...Get Ready For The Holidays *NOW*...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Saturday, October 21, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Edge Out Your Competitors and Get Ready For
The Holidays *NOW* With These 5 Killer Strategic
Internet Marketing Tips!"
by Derek Gehl

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


"Edge Out Your Competitors and Get Ready For
The Holidays *NOW* With These 5 Killer Strategic
Internet Marketing Tips!"
by Derek Gehl


*NOW* is the time to launch your strategic Internet marketing
plan for the upcoming holiday season.

Think it's too early? No way.

A recent study by BizRate found that 34.9% of online
holiday shoppers will start their shopping by Halloween --
and that's just over a week away!

You can bet your competitors aren't wasting a single
second jumping on this opportunity, either...

That same BizRate survey discovered that 62% of online
retailers are launching their holiday marketing promotions
by November 4th this year!

That's why you need to make some key changes to your web
site and your marketing plan NOW... so you can outperform
the competition and start scooping up those holiday shoppers
right away!

In this issue, I'm going to tell you how to:


** Write a killer headline and copy that shows how
YOUR product or service is the perfect gift for that
special someone

** Design the top fold of your home page so that it shows
you're willing to go the extra distance to make your
visitors' holiday shopping experience a "jolly" one

** Offer your customers gift certificates to keep your
returns low

** Use a rock-solid shipping guarantee to gain the trust
of stressed-out holiday shoppers.

** Create a holiday email promotion that creates urgency
and compels subscribers to buy


Read on to discover how to give yourself the best gift of all
this holiday season -- a gigantic boost in profits to close
out the year!


--------------------------------------------------------

Quick Tip #1:

Motivate your visitors to buy with winning holiday
headlines and salescopy!

--------------------------------------------------------

When a visitor comes to your site on a holiday shopping
expedition, there are two things they'll want to know
right away:


1. Will this product or service make a good gift for someone
on my shopping list?

2. Why should I buy it here, and not somewhere else?


If your headlines and salescopy don't answer those questions
right off the bat, you stand to lose a major chunk of your
holiday shopping traffic within seconds of their arrival.

In order to make your headline really speak to your visitors,
make sure it addresses the need they're trying to solve:
choosing a gift for a friend or family member.

So... who would your product or service make a good gift for?
Someone's husband or father? Someone's wife or daughter? The
car nut or the nature lover in the family?

Determine who's the ideal person to receive your product or
service, and then include them in your headline!

Also, be sure to explain exactly what kind of benefit they'll
get from your product or service -- and then also mention
the benefit the giver will receive from offering it as a
present!

Say you sell model replicas of antique cars. You could write
something like:


Rev Your Favorite "Car Nut's" Engine This Christmas
and Win 1st Place in His Heart By Giving Him
an Authentic Replica of His Original "True Love"
-- The First Car He Ever Owned!


You could follow that up with copy that further explains the
benefits of owning such a product (it'll keep him feeling
young by reminding him of his high school days when he first
bought the car), as well as the benefits of giving it (he'll
love you forever!)

Remember: Whenever you make a change to your headline or
salescopy, be sure to test it. Only change one element of
your copy at a time, and test to see what impact it has on
your sales. If your conversion rates drop, you'll need to
try something new!


--------------------------------------------------------

Quick Tip #2:

Use the first fold of your web site to build urgency
-- and pack in the benefits for holiday shoppers!

--------------------------------------------------------

So you've done a holiday tune-up on your copy and your
headlines, and you're ready to dazzle your visitors with
the value of your product. But your job isn't nearly done
yet!

You want to make sure the first fold of your web site is
full of the information holiday shoppers need to know before
they'll decide to buy.

(For those of you who aren't sure what the "first fold" is,
it's the portion of your web site people see before they
scroll down or click on any links. This includes your sidebars
and headers, too!)

Now, you don't want to include any holiday features that are
going to distract visitors from your main sales message. But
in your sidebars, you SHOULD include a few discreet messages
that add to your message and offer even more compelling
reasons why your product or service is the perfect holiday
gift.

I'm talking about things like...


** AN OPT-IN OFFER that speaks to the needs of holiday
shoppers. For example, you could put together a
"Holiday Buying Guide" that tells people more about
your products and explains why they'd make great gifts.

** HOLIDAY SPECIALS AND DISCOUNTS Make sure you offer
some special deals on your products to entice your
visitors to buy! How about an early-bird deal if your
customers make a purchase before a certain date? Or a
special discount for those panicky last-minute shoppers?

You could offer a two-for-one deal, or even a "holiday
gift set" that combines two or more of your products in
a gift-ready package!

** YOUR SHIPPING INFORMATION: If you're able to offer free
or discounted shipping, be sure to include some mention
of it in the top fold of your site.

** PROVIDE AN IRONCLAD SHIPPING GUARANTEE so customers
know their gifts will arrive in time. You'll want to put
it where your customers can see it right away, at the
top of your right- or left-hand sidebar.

** YOUR RETURN POLICY: Be sure to let your customers know
you offer a no-questions-asked return policy for a
certain period after the holidays. It'll give them the
extra boost of confidence they need to make a purchase.

** FREE GIFT-WRAPPING SERVICE: It's another great way to
give your customers an extra perk without much
additional cost to you. For the cost of some paper and
ribbon, you can make any humble package look like a
fabulous holiday gift!

** URGENCY BUILDERS: Another thing you could include in
your first fold is a little "countdown" box that tells
your visitors exactly how many days are left to
Christmas, or to the shipping deadline for gifts to
arrive in time.

It might give them the extra "kick in the butt" they
need to make a buying decision.

Alternatively, you could install a Hover Ad with an
urgent holiday timing message that lets them know
exactly how long they've got to make a gift purchase
-- the second they arrive at your web site!

You could also use the Hover Ad to advertise your
holiday specials and encourage your visitors to sign up
for more info -- or you could use it to offer a special
discount coupon to people who join your mailing list.

To get your own Hover Ad, head to:

http://www.marketingtips.com/hoverad

Just make sure your message speaks to the needs of
holiday shoppers -- and you might find that in addition
to boosting your sales, you've dramatically grown your
opt-in list!


One last note on getting your top fold into top gear: While
it's great to add a bit of "holiday dash" to your site, make
sure you don't overdo your decorating efforts. Your headline
and salescopy should stay the focus of your site.

Too many elements may distract your visitors from what you
actually sell.


--------------------------------------------------------

Quick Tip #3

Reduce your refund rate by offering gift certificates that
let recipients choose their own present!

--------------------------------------------------------

This strategy is especially convenient if you're selling a
service online. No matter what you're selling -- whether it's
spa packages or landscape design -- I guarantee your service
would make the perfect present for someone on your visitors'
shopping lists.

Plus, you can remind your holiday shoppers that since online
gift certificates can be delivered electronically in just
seconds, they make great last-minute gifts.

Your customers make the purchase, and have the gift
certificate in their hands in just a matter of moments!


--------------------------------------------------------

Quick Tip #4:

Offer free or discounted shipping -- as well as guaranteed
delivery dates for last-minute shoppers!

--------------------------------------------------------

When you're putting together a shipping policy for the
holiday season, keep in mind that holiday shoppers have
three major priorities:


1. Getting great gifts

2. Getting those gifts on time

3. and NOT spending a fortune to do it!


That's why I'd STRONGLY urge you to offer free shipping
during the holiday season, along with an ironclad shipping
guarantee that will set your customers' minds at ease.

How much of a difference will a shipping guarantee make for
your conversion rates?

I'll give you a quick stat: 75% of the shoppers that BizRate
surveyed said that free shipping was one of the most
important factors in deciding where to shop online.

It's a small consideration for your customers that will have
a dramatic impact on your sales.

Here's how to put a policy together to win over the most
skeptical "Scrooge" -- and save you a ton of customer service
hassles:


** Tell your customers how long their products will take
to arrive.

** Tell your customers the date they need to purchase by
in order to get guaranteed delivery before Christmas.

** Offer emergency shipping "rush jobs" at a slight extra
cost for those last-minute shoppers

** Offer to ship gifts -- complete with gift-wrapping --
to out-of-town family and friends


By telling your customers exactly what shipping services you
use and when they can expect their package to arrive, you'll
go a long way to overcoming their hesitations and encouraging
them to buy!


--------------------------------------------------------

Quick Tip #5:

Create an email promotion that solves your subscribers'
holiday shopping problems and compels them to buy!

--------------------------------------------------------

A well-timed, information-packed holiday email campaign is
the perfect way to drum up sales with your opt-in list.

Use a series of autoresponders to build urgency and drive
traffic back to your site in the weeks leading up to the
holiday season.

Make sure your emails clearly explain why your product would
make such a great gift and how it would benefit both the
giver AND the receiver.

Also be sure to mention your special holiday services,
such as free gift-wrapping and reduced shipping.

As it gets close to the holidays, your emails should build
urgency by pointing out how many days are left until
Christmas and offering your product or service at a special
discount rate.

Mark Bulleit of www.GreetingsFromSanta.com is a
perfect example of someone who runs a killer holiday email
campaign.

Mark's product is a customizable "letter from Santa Claus"
that customers can send to their loved ones before the big
day arrives.

Here's how Mark's email campaign breaks down:


** Right after Halloween, he sends out an email to all his
past customers, offering them a discount if they order
their Santa letters before Thanksgiving.

** Before December 1st rolls around, he sends out a second
email to people who didn't make a purchase after the
first email. He also sends the same message to people
who recently built letters on his site but never
completed their orders.

** In December, he sends out a third email, giving his
prospects and previous customers one final chance to
place an order before it's too late. This email
emphasizes the express-mail option he offers and
positions the letter as a great last-minute Christmas
gift.


Because of the seasonal nature of his product, Mark has to
work hard to get sales during the weeks leading up to
Christmas -- it's the only chance he's got to rake in the
profits!

But this strategy can work just as well for non-seasonal
businesses.

After all, your goal is the same as Mark's -- to encourage
as many Christmas shoppers to buy your product as possible!


--------------------------------------------------------

Final thoughts

--------------------------------------------------------

Now that you've got some quick and easy ideas to get your
holiday marketing campaign underway, don't let your
competitors beat you to the punch!

Here's what to do to get started right away...

** Add a holiday angle to your headline and salescopy

** Add a holiday angle to your opt-in offer

** Add your shipping information and your return policy
to the first fold of your page

** Plan an email campaign that you can start rolling out
the week after Halloween


One quick caution: remember not to overdo your push -- you
don't want to mail so often or put up so much holiday content
on your site that your customers feel harassed if they're not
in the mood to shop yet!

Different people celebrate in different ways, and you want to
market as effectively as possible without annoying anyone.

Finally, I want to wish you the best of luck in your business
this holiday season, and in putting these strategies to work.

I think you'll be amazed by the difference even a small change
can make -- AND the jolly boost it gives your bottom line!

=============================================

ABOUT THE AUTHOR: Derek Gehl specializes in teaching real
people how to start profitable Internet businesses that make
$100,000 to $2.5 Million (or more) per year. To get instant access
to all his most profitable marketing campaigns, strategies, tools, and
resources that he's used to grow $25 into over $60 Million in online
sales, visit: http://esworldmarketing.com/Insider_Secrets.html

=============================================

"LEARN HOW TO GET $1,000'S IN FREE ADVERTISING!"

Learn the secret "affiliate program" strategies one
guy used to balloon his income by over $1,876,053
last year and:

1. Recruit 1,000's of motivated salespeople who will
promote your products -- with no cost to you!

2. Get FREE advertising for your business!

3. Never lose money on advertising -- ever again!

4. Skyrocket your sales with third-party referrals!

5. Capitalize on other people's #1 search engine rankings!

To learn his secret, click here now:
http://www.marketingtips.com/t.x/assoctrac/811439/

==================================================


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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For Creating Persuasive Emails That Make You Money NOW!...
100% Guaranteed!' Click Here =>
http://www.emailpromosexposed.com/?thankyou-page=11521
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Click Here To See How I Get 25-50 Free Visitors To Your
Website Every Single Day http://esworldmarketing.com/supertip.htm .
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
**ONLY LOSERS PAY FOR LEADS**
Discover how average people with no marketing
backgrounds are getting prospects to pay them....
NEVER PAY FOR TRAFFIC AGAIN!!!
http://www.payitforward4profits.com/esworld
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Top Christian Based Company Seeking
ambitious, energetic, motivated work from home men and women.
Find out why many national radio talk show hosts endorse and
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by promoting Ezines-R-Us.com http://www.ezines-r-us.com

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2006 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2006 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195

Discover the Killer Marketing Strategy I'm Using...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Wednesday, October 11, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Discover the Killer Marketing Strategy I'm Using to
Help Increase My Internet Marketing Sales by more
than 30%!"
by Derek Gehl

3. Bonus Article - "Google AdWords Strategies"
by Diane Hughes

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
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Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

=================================================

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


"Discover the Killer Marketing Strategy I'm Using to
Help Increase My Internet Marketing Sales by more
than 30%!"
by Derek Gehl


People are always coming up to me and asking, "What can you
tell me to help increase my Internet marketing sales?"

All too often, when I ask them to tell me about their
business models, I discover they're selling only ONE
product. So I ask them, "Have you ever considered selling
*backend products* to your customers?"

Backend products are simply products you can offer to your
existing customers, after they've made their initial
purchase.

Because you know what they've already bought from you, you
should have a good idea of other things your customers
like to buy. And that should make it easy for you to think
of new things they'd want to purchase!

Backend products can be anything you think your target
market might be interested in. For example, if your site
sells cameras, new products could include:

* Add-ons like wide-angle or telephoto lenses for your
cameras
* eBooks that teach people how to take better pictures
* Other complementary products, such as camera cases or
tripods

The brilliance of this strategy lies in the fact that you
already know what your customers like to buy!

So you can easily create highly targeted offers for them
-- leading to higher conversion rates and more sales...
and more money in your pocket!

The truth is, if you're not following up with your customers
and targeting them with highly appealing backend products,
you're losing out on a TON of profit.

In fact, by adding just ONE more product to your site, you
can increase your revenues by 30% to 50%!


--------------------------------------------------------

Why you need to think "lifetime value" rather than
"single sale"

--------------------------------------------------------

The other day I got an email from Amazon.com telling me
about a new Internet marketing book they just got in stock.

They knew I might be interested in it because I've bought
other Internet marketing books from them before. (Hardly
surprising, right? :)

And I *was* interested in that new one, too! In fact, as
soon as I got Amazon's email, I immediately clicked
through to their site, checked out the book, and bought it!

And in doing so, I boosted my "lifetime value" to Amazon by
another 20 bucks.

Lifetime value is simply the income generated by a single
customer over the course -- or "lifetime" -- of your
relationship with him or her.

If you sell only one product, then your customers' lifetime
value will be limited to the net income that comes from a
single sale of that product.

But if you sell a wide range of products, your income will
grow exponentially!

And selling to existing customers is easier and cheaper than
selling to strangers because you've already cultivated a
relationship with them: You've put in the time and money
to...

* Get their attention
* Establish your credibility
* Build their trust in you
* Overcome any resistance they may have to buying online
* Close that first sale

On top of that, you now know what your customers like!

So, after that, it's much easier to sell to people a second
time... and a third... and a fourth... and so on.

If you reward your customers for being loyal, they'll reward
YOU by becoming even more loyal!

Take the book I bought from Amazon... all they had to do was
send me an email about a product they thought I'd like,
based on my previous purchase history. They didn't have to
sell themselves as a company to me because I've already
bought from them before.

In fact, I've bought maybe one book a month from Amazon over
the last five years at an average of $20 each -- meaning my
lifetime value to them so far is $1,200!

And it's much easier -- and way cheaper -- for Amazon to
sell me 60 books at $20 each than to persuade 60 new
customers to each buy one $20 book.


--------------------------------------------------------

When to follow up with your customers for maximum returns

--------------------------------------------------------

The best time to offer your customers backend products is
when you're given a natural opportunity to follow up with
them.

Here are some examples of what I mean: You can...

* Follow up after a PURCHASE:

Right after someone buys from you, you can send them
a "thank-you" message that includes an offer for a
related product.

For example, if you sell project management software,
you could offer your customers an eBook that gives
them advanced project management tips and techniques.

Or, if you sell "how-to" guides that teach people
how to build their own sundeck, you could offer
customers a special package deal on the tools they'll
need for the job.

* Follow up on a PURCHASE ANNIVERSARY:

An easy way to get a follow-up promotion in front of
your customers is to send them an offer one month, six
months, or even a year after they made their first
purchase.

Email them to ask how they're enjoying the product,
and let them know you've got similar products
available at a special discount price that's being
offered only to previous customers.

* Follow up whenever you can provide NEW PRODUCTS OR
INFORMATION:

If, for example, you sell snowboard equipment and
clothing, and you've just received stock of a cool new
snowboarding jacket, you could contact your customers
who bought a snowboard or boots and offer them a jacket
at a special discount.

They're obviously snowboarders, so there's a good chance
they'd be interested in a new jacket.

The important thing to remember is, the backend products you
offer HAVE to be things your target market is going to be
interested in.


--------------------------------------------------------

Seven killer backend product ideas you can use
to expand your profits by more than 30%

--------------------------------------------------------

There's no doubt about it: Following up with your customers
and offering them backend products is a great way to boost
your profits without eating into your marketing budget.

But how do you find the killer products that make this
strategy so profitable?

It's a lot easier than you think! For example, you can...

1. Offer products that complement your initial product:

For example, if you sell golf clubs, offer your
customers a golf club bag to carry them in.

Or you could offer golf balls, golf tees, golf shoes,
golf training videos -- the list is endless!

2. Sell more of the same product at a discounted price:

If your product is refillable or needs to be regularly
replaced, this strategy works especially well. For
example, if you sell things like printer cartridges,
camera film, or batteries, you've got it made!

But even if your product isn't refillable, you can show
your customers you appreciate them by offering them a
special discount on the product they've already bought.
That way, if they like the product, they can buy it as
a gift for family and friends.

3. Use paid subscriptions as backend products:

If you've established yourself as an expert in your
industry, you can build on your reputation by offering
a subscription to "premium" information, only available
to members, as a backend product.

For example, if your main product is a fly-fishing kit,
you could sell a subscription to an exclusive course
on advanced fly-fishing techniques as a backend product.
You could deliver this paid-for content through a
members-only web site, or by email.

4. Try splitting up your current product:

For example, if you were selling a book on how to
"declutter" your home, you could offer a basic version
for $9.95 to generate a large volume of sales at a
low price.

Then, 30 days later, you could offer your customers
an advanced, expanded version that includes home office
management and scheduling tips for $29.95 or even
$39.95 -- and increase your profits dramatically!

5. Try selling your customers an upgrade to their product:

If they've used and liked your basic model, your
customers will be open to receiving offers for the
upgrade version.

For example, if you sell eBooks teaching people how
to use a particular piece of software, you can sell
updated versions to previous buyers when the software
package in question is upgraded.

6. Write a book or create a video:

eBooks are great backend products with high profit
margins! Consider writing a short book on a topic
that's related to your product or service.

For example, if you sell gourmet puppy food, you might
consider writing a book titled, "Training Secrets
That Will Have Every Puppy Housebroken and Learning
Basic Obedience in Less Than One Week!"

You could even offer a special video that complements
your product or service. For example, if you sell
barbecue equipment, you might offer a video that
teaches people how to perfect their barbecuing technique.

7. Offer someone else's product!

Probably the fastest -- and EASIEST -- way to add new
products to your site is to join another business's
affiliate program and recommend their products in
exchange for a percentage of each resulting sale.

Selling affiliate products can be a very lucrative
way to increase your sales, especially since you
don't have to spend any time or money developing a
new product of your own!

To learn more about joining affiliate programs,
go to:

- http://www.associateprograms.com
- http://www.refer-it.com
- http://www.affiliatesdirectory.com

... or check out IMC's top-rated affiliate program at
http://esworldmarketing.com/IMCaffiliates.html

Whether you create brand-new backend products that
complement your existing products, or sell other people's
products through an affiliate program, you need to know how
to target the right products to the right customers...


--------------------------------------------------------

Divide and conquer: Segment your list for maximum effect

--------------------------------------------------------

"Segmentation" simply means dividing your list into smaller,
more focused groups so you can send mailings out to more
targeted audiences.

It's one of the most effective ways to market products or
services on the Internet because it allows you to send
product offers ONLY to people who are extremely likely to
be interested in them.

And, as backend offers obviously go only to previous
customers, you can create messages that are specifically
tailored to them based on what they bought, when they
bought, and other pieces of personal information you've
collected from them.

This allows you to create messages that are highly targeted
and, importantly, highly PERSONAL.

After all, it makes sense that people respond favorably to
offers that are tailored to their own personal wants and
needs. (That's why I opened that email from Amazon and
bought the book they offered me!)

In fact, a study by MarketingSherpa shows that email
marketers who use segmentation have a 72% higher
click-through rate than those who don't divide their lists!

We learned firsthand how effective this technique is a few
years ago, when we decided to conduct a little marketing
experiment.

We took a small list of our customers and split it in half,
then sent an email to each group that was exactly the same,
with only ONE exception.

The subject line of the first email read:

Here's all the info you need

The subject line of the second email, which had EXACTLY the
same body as the first email, had been customized to display
the recipient's name. For example:

Bob, here's all the info you need

Now, we had a hunch that the personalized subject line would
do better than the generic one. But what we discovered
surprised even us! The email with the personalized subject
line had a response rate 64% higher than the one without!

And that was the ONLY difference between the two campaigns!
The body of the email was identical in both cases, and so
was the offer. It was that one small change in the subject
line that boosted the response by 64%!

As you can see, if you HAVEN'T been personalizing your email
promotions, now is definitely a good time to start. Can you
imagine what a 64% increase in sales and profits would do
for YOUR bottom line?

Of course, you can personalize the body of your email as
well as the subject line, and you can use ANY information
you've collected about your customers and subscribers, not
just their names.

For example, let's suppose you run a travel company and that
you know which of your customers are single young women.

Using this information, you can create a promotion that
caters specifically to them. You could start your email off
like this:

Hi Susan,

I thought you might be interested in learning about
the special "Girls' Weekend in Vegas!" promotion
we're currently running.

For the low price of just $500 each, we're inviting
you and three of your friends on an all-inclusive
weekend in America's favorite party town -- including
your airfare, hotels, and meals -- PLUS a chance to
whoop it up at all of Vegas's hottest night spots!

By sending out such a specifically targeted promotion,
you're bound to see greater results than if you offered a
general promotion to a large, untargeted group of people.

And once you learn how easy it is to do, you'll be kicking
yourself for not getting started sooner!


--------------------------------------------------------

Final thoughts

--------------------------------------------------------

The bottom line is, if you're not offering backend products
to your customers you're losing out on 30% to 50% more
income.

That's because if you sell only one product, your profits
will always be limited by the number of new customers you
take on.

It takes a LOT more time and money to acquire new customers
than it does to sell new products to your existing customer
base, so selling only one product can really eat into your
profits.

Because you know what kind of products your customers like,
it's easy to create brand-new backend products that
complement your existing products, or join an affiliate
program and sell other people's products.

And if you segment your customer list to target focused
groups of customers with products that will appeal
specifically to them, you'll show them you understand their
particular needs.

And they'll thank you for it by buying more products from
you, and staying loyal to your business for years to come!

So that's why, when I'm asked, "What strategy will most help
increase my Internet marketing sales?" my answer is
always... "Backend selling!"

=============================================

ABOUT THE AUTHOR: Derek Gehl specializes in teaching real
people how to start profitable Internet businesses that make
$100,000 to $2.5 Million (or more) per year. To get instant access
to all his most profitable marketing campaigns, strategies, tools, and
resources that he's used to grow $25 into over $60 Million in online
sales, visit: http://esworldmarketing.com/Insider_Secrets.html

==================================================

"LEARN HOW TO GET $1,000'S IN FREE ADVERTISING!"

Learn the secret "affiliate program" strategies one
guy used to balloon his income by over $1,876,053
last year and:

1. Recruit 1,000's of motivated salespeople who will
promote your products -- with no cost to you!

2. Get FREE advertising for your business!

3. Never lose money on advertising -- ever again!

4. Skyrocket your sales with third-party referrals!

5. Capitalize on other people's #1 search engine rankings!

To learn his secret, click here now:
http://www.marketingtips.com/t.x/assoctrac/811439/

==================================================


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=>> Bonus Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Google AdWords Strategies
Copyright (c) 2006 Diane Hughes

I was driving down the street the other day and saw a
billboard. A big billboard. One so big it practically
eclipsed the sun! It advertised a sunny vacation
destination and as I gazed at that picture I was
momentarily whisked away in my mind to a beach with lapping
waves.

Then I had to laugh because almost directly after that
billboard came a small one. Not just smaller. tiny. I don't
remember what it advertised but the disparity between the
two heightened the importance of the vacation and minimized
(in my mind, at least) the message of the second.

It made me think of the internet and internet marketing.
The Internet is the "great leveler" in that it allows each
business - large or small - to potentially reach the
purchasing public in the same way. Theoretically the small
"mom-and-pop shop" and a giant, multinational corporation
has the same amount of real estate, your computer screen,
to make their pitch. If you're closer to the mom-and-pop
shop than you are to the multinational corporation, here
are some ideas to help you get your name out there. After
all, no matter what size of start you have, it's only one
sale after another that will keep you in business!

Google AdWords are a great way to do that, for the same
reason: Your one-man-show (or, one-woman-show!) has the
same amount of AdWord space as meganational corporations
like GE or GM.

These popular ads are 4 lines long. The top line is the
title, there are two middle lines, and the fourth line is
the URL. Every single add is the same. Unfortunately, too
many businesses use the same-old approach when writing
AdWords ads.

Here are some great ideas to help you AdWords fly off the
screen and shake your prospects by the shoulders and say
"hey, go to this site!"

Title Line Ask a question in your Title line and don't
answer it in the middle two lines. Instead, simply entice
your prospect to visit your site for more information. (For
example, "Do you want to earn more money without working
harder?")

Remember the AIDA principle (Attention, Interest, Decision,
Action) and get your prospect's attention with the title).
Be shocking, outrageous, and catchy.

Body text Write down what you want to say, then work on
shortening it. Don't try shortening your ad first. Don't
waste words. Each word is precious. Be sure to use power
words and short, readable sentences. Write several ideas
down and have a few friends pick their favorite.

Throughout your ad, use powerful, motivating words like
"free," "fast," and "new." (For example, "Hurry, for a
limited time, you can get this free solution downloaded to
your computer instantly!" Tantalize your prospects with the
words "learn more."

This section requires you to use the Interest and Decision
portions of the AIDA sales-writing format.

URL Don't forget about the URL! Harness the power of the
fourth AdWords line. If you don't have a URL that talks
about your business, consider buying one. Preferably, buy a
URL that shows how you provide a solution. don't highlight
the problem. (For example,
"www.DownloadMoneyMakingIdeasNow.com")

Use a clever URL to help people take action and click to
your site.

One great AdWords ad might look like this:

Want to earn huge cash online? Quit your job. Don't waste
time commuting. Live free! www.Work-From-Home-Success.com

Another one might look like this:

Don't click on this site. We want serious investors. No
window-shoppers. www.Double-Your-Money-In-One-Year.com

Enjoy the same sized billboard as the multi-national
corporations. Be clever and daring and get customers to
your site!


About the Author:

Diane Hughes
http://ProBizTips.com
ATTENTION! I am giving away $2,446.13 worth of marketing
tools and products and over $5,010.64 worth of resale
rights. Demand is great and memberships are going fast!
http://www.madmarketer.com/diane


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2006 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.


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***************************************************************

Copyright 2001-2006 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195

10 Sure Fire Ways To Multiply Your Online Profits!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Thursday, October 5, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "10 Sure Fire Ways To Multiply Your Online Profits!"
by Dan Lok

3. Bonus Article - "Franchising Your Online Business"
by Kim Roach


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


10 Sure Fire Ways To Multiply Your Online Profits!
Copyright (c) 2006 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com



Most people think the only way to make money is by selling their
own products on the Web. This couldn't be further from the
truth.

While it is a good idea to offer your own products, there are
many other ways you can increase your profits using simple and
effective tools. Here are my top ten suggestions for multiplying
your online profits:

1. Always upsell customers. Do not rest when a customer buys a
product from you. Instead offer them related products that will
complement their order. These products can be your own or
products you sell as an affiliate. You can offer them at a
discount or promote them in a way that encourages your customers
to buy more from you.

2. Offer your customers an incentive for referring others to you.
This will multiply your sales as your customers refer you to
others. One sale automatically becomes two, three or more.

3. Promote your affiliate program to paying customers. Offer
people buying your products and services an opportunity to sell
your products and earn a commission. This also turns one sale
into several sales.

4. Follow up with all customers that order from you. Offer a
personal thank you and then entice them to buy other products or
join your affiliate program. You can do this over several weeks.
Customers that join your affiliate program will make money for
you.

5. Cross promote your products by offering your customer's
packaged deals. They will feel they are getting more for their
money.

6. Offer your customers something for nothing. Everyone wants a
freebie. It doesn't have to be something big. It could be a free
newsletter. It might be someone else's newsletter or a free
mini-course.

7. Entice your customers with information marketing products.
Audio and CD's do well. Offer them an MP3 video of your latest
e-book.

8. Ask your customers for feedback. Offer them something in
return. This could be as simple as giving away a free e-book if
your customer fills out a short five-question survey. Then follow
up with your customers with an email letting them know the
results of the survey and promoting new products or services that
reflect their feedback, wants, interests and needs.

9. Offer back-end products to your customers to encourage
continuing sales.

10. Brand your products. Create a logo and brand name people are
likely to remember. They will come to associate all your material
with this brand or logo. Whenever they see the slogan or logo,
they will think of you and naturally come back to you for more
products or services.



---------------------------------------------------------------------
A former college dropout, Dan Lok transformed himself from a
grocery bagger in a local supermarket to a multi-millionaire.
Today, Dan is one of the most sought-after business mentors
on the Web, as well as a best-selling author. His reputation
includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
http://www.WebsiteConversionExpert.com



==================================================

"LEARN HOW TO GET $1,000'S IN FREE ADVERTISING!"

Learn the secret "affiliate program" strategies one
guy used to balloon his income by over $1,876,053
last year and:

1. Recruit 1,000's of motivated salespeople who will
promote your products -- with no cost to you!

2. Get FREE advertising for your business!

3. Never lose money on advertising -- ever again!

4. Skyrocket your sales with third-party referrals!

5. Capitalize on other people's #1 search engine rankings!

To learn his secret, click here now:
http://www.marketingtips.com/t.x/assoctrac/811439/

==================================================


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=>> Ezines-R-Us Advertiser Ads
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I will give you your first 2 paid members just for saying yes!
Join our team, & we'll turn $7/mo. into a potential $10K+ within a
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paid members FREE for $7/mo. http://www.ad-alyzer.com/727/OPFM
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Franchising Your Online Business
Copyright (c) 2006 Kim Roach, All Rights Reserved
SEO-News
http://www.seo-news.com



According to Wikipedia, Franchising is:

"a method of doing business wherein a franchisor licenses
trademarks and tried and proven methods of doing business to a
franchisee in exchange for a recurring payment, and usually a
percentage piece of gross sales or gross profits as well as the
annual fees. Various tangibles and intangibles such as national
or international advertising, training, and other support
services are commonly made available by the entity licensing the
'chain store' or franchise outlet (commonly shortened to the one
word: franchise), and may indeed be required by the franchisor"

Franchises have proven to be much more successful than
the traditional small business. Almost 80% of new business
start-ups fail each year. Franchising, on the other hand, allows
an entrepreneur to open up a new business based upon a proven
brand and business model.

The franchiser is able to quickly expand their brand across
countries and even continents as long as their business model
and standard operating procedures are executed properly and are
easily duplicated.

Some of the most successful franchises include McDonald's,
Subway, and Dunkin Donuts. Each of these businesses have
successfully duplicated themselves in thousands of locations.

The concept of franchises can be duplicated in an online
business as well. They are known as affiliate programs. This
marketing technique can enlist hundreds, even thousands of web
sites to promote your product or service with zero risk on your
part.

These unique partnerships are a great way to get other people
to promote your products for you without paying any additional
money on advertising. You simply provide your affiliates with
marketing materials and they promote your product to their
mailing list and within their website. For every paying customer
your affiliates refer to your web site, you pay them a
commission.

This form of marketing can drastically reduce your advertising
costs. At the same time, your brand exposure can increase
exponentially as you enroll thousands of highly motivated
affiliates to advertise your product or service.

As for the affiliate, they receive an opportunity to earn a
substantial income without the risk of developing a proven
product, fulfilling orders, handling customer service or
merchant accounts. They simply promote the product and receive
a portion of the revenues while you get increased exposure all
over the Web. It's a win-win situation for both parties
involved.

However, to develop a truly successful program, you must
create an optimized system that can be easily duplicated,
recruit hundreds of affiliates, and keep your affiliates highly
motivated. Read on to find out how you can succeed in each of
these steps.

Keys to Creating a Successful Affiliate Program

The first key to a successful affiliate program is that it be
built around a proven product and excellent customer support. If
you don't have a great product that fills a need in the market,
then you are simply wasting your time.

However, don't think that you have to do everything yourself.
This is one of the number one mistakes made by small businesses
and one of the biggest reasons for their failure. To be
successful online and offline, you must have a business that has
systems in place that allow it to expand and grow.

You are responsible for expanding your business, not working in
it. If you are spending a couple of hours every day responding
to customer support issues, then you are simply wasting time.
All of this work should be given to someone else so that you can
focus on growing your business.

To look into hiring a professional customer support staff, go to
http://www.pro-support-ntwk.com/

The second key to creating a successful affiliate program is to
set high commissions. To keep your affiliates motivated, you
should pay them at least 50% of your profits per sale. (Remember,
these are sales that you could never make alone. By giving your
affiliates a better incentive, you will be able to recruit
higher-end affiliates.) You can afford to pay out higher
commissions because online products have much higher profit
margins. Offline businesses do not have this luxury due to
the many expenses involved in operating a brick and mortar
business.

Thirdly, ensure that your sales page converts well before you
start your affiliate program. Your sales page must convert at a
rate of at least 2% or better. If it does not, then what reason
would people have for promoting your products?

Therefore, you must test first. One of the easiest ways to do
this is by advertising with Google Adwords. Pick out some very
targeted keywords, place your ads, and direct people to your
sales page. You should be testing a number of different sales
pages to see which one converts the highest.

Finally, you must have the appropriate software to track the
traffic and sales of your affiliates. I would highly recommend
a program called AssocTrac, which you can find at
http://www.assoctrac.com.

Within this software, you will be able to customize your
affiliate program, set your own commissions and provide your
affiliates with all of the resources they'll need to make you
the most money.

You will want to include the following promotional tools:

emails
banners
text links
articles
interviews
ezine ads
press releases
self-branding ebooks
and more...

You must also show them exactly where to advertise. I suggest
using Camtasia videos to teach your affiliates step-by-step how
to market your product down to the smallest detail.

John Reese does a great job of training his affiliates to
promote his product at
http://www.auctionsecrets.com/affiliateprogram.html.

Offer your affiliates a very simple, step-by-step process in
which they login to the affiliate site and then copy and paste
the promotional materials that you have made for them.

In fact, you should tell them exactly what to do and in what
order they should do it.

Here's an example:

Step One - Send this email to your subscribers
Step Two - Add this article to your site
Step Three - Add this review to your site
Step Four - Send out this ezine ad to the following newsletters
Step Five - Change Your Email Signature to this
Step Six - Change Your Forum Signature to This
Step Seven - Offer this branded ebook to your newsletter subscribers

So, why does this tactic work? It is basic psychology. Our
brains hate to see any step go unfinished. We feel as though
things are incomplete when we don't complete all of the steps.
If you use this simple aspect of psychology within your affiliate
program, you can greatly improve your income.

In addition, you are also creating a very systematized approach
for your affiliate program. Affiliates should never have to ask
how they can be successful promoting your product. You must have
a system set up that provides them with all of the training and
tools they need to be successful.

This is how you duplicate yourself. You teach others to promote
your products and services.

I would also suggest that you develop a two-tier affiliate
program. While this may not seem like a crucial element, it can
make a huge difference in your profits. With a single-tier
affiliate program, you pay your affiliates a commission for
any sales they refer and that's it. However, with a two-tier
affiliate program, you pay your affiliates a small percentage
of any sales generated by affiliates they refer to your program.

This motivates your existing affiliates to recruit other people
to join your affiliate program. This one simple concept can
exponentially increase your affiliate sales.

This way, your affiliates recruit affiliates, who then recruit
even more affiliates. Are you starting to see the true power of
this marketing technique?

Promoting Your Affiliate Program

Now it's time to recruit those super affiliates to spread your
marketing message to every corner of the web. You can do this
in a number of ways. I'll show you 5 of the most successful
practices in place today.

1. Go to the search engines and begin searching for the top web
sites within your industry. Look for web sites that have a large
list that targets your particular visitor demographics. Once you
have found these web sites, send them an email and tell them why
you feel that they would make for a great affiliate and how they
stand to benefit. Remember to make it personal. Get to know
them and their website before you attempt to send them an email.

Better yet, why not give them a call. With today's spam filters
it can be extremely hard to get through to someone's email. If
you really want someone to take you seriously, contact them on
the phone with a personal invitation to join your affiliate
program.

2. Send out a press release announcing the release of your
affiliate program.

3. Advertise your affiliate program in newsletters and ezines
that serve your target market.

4. Get your affiliate program listed in affiliate program
directories. Here are a few to get you started:

http://www.affiliatetip.com
http://www.associateprograms.com
http://www.affiliate-programs-directory.com
http://www.affiliateguide.com
http://www.affilaiteseeking.com
http://www.top-affiliate.com
http://www.affiliatematch.com
http://www.affiliatefirst.com
http://www.refer-it.com

5. Most importantly, have a page on your website that sells the
affiliate program. Your affiliate program information page is a
sales document. You are selling involvement in your affiliate
program. Do not take this lightly. An affiliate program can
drastically increase your income. You may even want to hire a
professional copywriter to create your affiliate information
page.

To see an example of a very effective affiliate program sales
page, go to

http://www.auctionsecrets.com/affiliateprogram.html

Keeping Your Affiliates Motivated

Whew! This is becoming quite a complex process, but we're not
quite finished yet. You must also continually motivate your
affiliates. You can do this in a number of ways.

As soon as a new affiliate logs into the affiliate site, welcome
them with video or audio, informing them of how they can make
money and why they need to act now with the promotional tools.

If you do not encourage your affiliates to act now, they will
soon forget about your products and move on to other ventures.

You must also stay in regular contact with them. You will want
to send out an affiliate newsletter at least once a month to
remind your affiliates about special promotions.

Create contests for your affiliates, offering prizes to the top
performing affiliates over a certain month.

Announce the highest performing affiliates in your newsletter.
This gives them recognition and will also encourage the rest of
your affiliates.

Offer your affiliates a higher commission rate for a certain
period of time. This can be especially popular during the
holiday season.

When you do find that someone is performing especially well, go
out of your way to reward them. Contact them by phone to thank
them personally, give bonuses for sales over a certain amount,
or send them a nice card or gift.

Simply being thoughtful can go a long ways.

I hope you see the amazing opportunities that can be found in an
affiliate program. They will reduce your advertising costs,
dramatically increase your brand exposure, and explode your
income when used correctly.



---------------------------------------------------------------------
Kim Roach is a staff writer and editor for the SiteProNews
(http://www.sitepronews.com) & SEO-News (http://www.seo-news.com)
newsletters. You can also find additional tips and news on
webmaster and SEO topics by Kim at the SiteProNews blog
(http://blog.sitepronews.com/). Kim's email is:
kim @ seo-news.com

This article may be freely distributed without modification and
provided that the copyright notice and author information remain
intact.


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