Add New Streams of Revenue to Your Business...
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THE WINNING ADVANTAGE eZINE
Monday, June 26, 2006
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The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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In This Issue:
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1. Message from the Editor
2. Feature Article - "Add New Streams of Revenue to Your Business by
Advertising for OTHER Companies on Your Web Site!"
by Derek Gehl
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Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
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=>> Feature Article
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"Add New Streams of Revenue to Your Business by
Advertising for OTHER Companies on Your Web Site!"
by Derek Gehl
If you're just getting started on the Internet -- or
simply looking for ways to add new revenue streams to
your business -- you might consider the option of
placing ads for other companies' products on your web
site.
After all, who wouldn't like to make a few extra
bucks? And it's so simple -- you just put up a couple
of ads on your site and wait for the cash to roll
in, right?
Um... wrong. At least, that's not the way it
usually works.
When you're just starting out, your primary focus
needs to be on promoting your OWN business -- not someone
else's.
It's far better to build a relationship with your
target market and generate interest in your own products
than it is to try generating profits by advertising
another company's items.
Not only that, but you could be opening yourself up to
a whole new set of problems...
* What if your visitors click on the ads and never
return to your site?
* What if you just end up sending business to your
competitors?
* What if your visitors are turned off by your ads
because they see them as nothing more than a
"cash grab"?
To make your site attractive to companies looking for
potential advertisers, you'll need to have a great niche
market, tons of traffic, and the promise of good ad
placement on your site.
Most companies won't even consider placing an ad on your
site until you can guarantee that you're receiving a large
number of highly targeted visitors on a daily or monthly
basis.
However, there are ways for you to make money through
advertising on your web site, even if you don't have
huge amounts of traffic. In fact, one of these strategies
might even help drive traffic your way!
One thing, though:
While promoting other companies' products on your site
might be a good way to create new streams of income for
your business, it's important to remember that not all
ads work for all businesses.
If you decide to start experimenting with placing ads
on your site, there are three things you absolutely HAVE
to do:
1. Test
2. Test
3. Test AGAIN!
You want to make sure you're testing the impact of every
element of your new ad campaigns to make sure they're
having a positive effect on your business.
As you start out, be sure to carefully test the
following:
* different products for different companies
* different styles of ads
* different types of ad copy
* different positioning of ads on your web site
You need to monitor your conversion rates to make sure
that they stay as high as possible as you try out your
various ad campaigns. That way, you'll discover which
Internet advertising techniques REALLY work for you and
your business -- and keep working!
The most important thing when choosing which ads to
place on your site is to ensure they are for products
your target market is actually INTERESTED in.
You'll want to advertise products that complement your
own product or service and offer real benefits to your
market. Only then can you guarantee that your visitors
will be happy to see your ads, instead of being turned
off by them.
There are lots of different ways to promote other people's
products. The easiest -- and often the most successful --
include...
1. Promoting affiliate products on your web site
2. Starting a targeted Google AdSense campaign
3. Approaching companies directly to ask if you can
advertise for them
4. Signing up for a blog-specific ad program
Read on to learn more about IMC's best Internet
advertising strategies!
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1. Promote an affiliate product on your web site
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Joining another company's affiliate program is one of the
simplest ways to get started with Internet advertising.
While affiliate links are not technically "ads," they do
allow you to make money by promoting someone else's
product.
If you're unfamiliar with what an affiliate program is,
it's simply a "no-risk" partnership that allows you to
promote another company's product or service on your
web site to earn a percentage of the sales.
As one of the company's "affiliates" (promotion partners),
you earn a commission each time someone you've referred to
their web site makes a purchase.
You might post a banner on your web site that links to the
company's site, or you might publish an article about their
products in your newsletter.
No matter how you promote them, though, it's a win-win
arrangement for both of you because:
* The company running the affiliate program gets
"no-risk" advertising (in most cases, they don't
pay you unless one of your referred visitors makes
a purchase)
* And you, the affiliate, get the opportunity to earn
easy extra income without the hassles of production,
packaging, shipping, or customer service. Generally,
there is no fee to join and you can leave the program
whenever you choose.
Not only that, but affiliate programs can be great for
driving traffic to your site, depending on the popularity of
the product you're promoting.
If a lot of people are searching for information on that
product and you offer it for sale on your site, then all
those searches might help drive your web site to the top of
the search results -- meaning a whole lot of extra traffic
for you!
Different affiliate programs offer different payout options.
Some might offer only 10% commission for each sale their
affiliates help generate, while other pay up to 50% of each
sale!
You'll want to shop around for the best deal for you AND the
best fit for your web site.
To find good affiliate programs, check out the following
directories:
* Associate Programs
http://www.associateprograms.com
* Affiliates Directory
http://www.affiliatesdirectory.com
* Refer-It
http://www.refer-it.com
And you don't have to stick with just one company's
affiliate program - you can join a whole bunch of them!
In fact, some Internet advertising pros are actually
making all their income from signing on with multiple
affiliate programs. They don't even have a product of
their own!
This is not a strategy for beginners, however, so take
some time to check out the different programs before
you consider whether or not this could be an option
for you.
And remember that to make this work, you have to have
a highly-focused niche market and a good site that's
loaded with valuable content and gets a large number
of visitors.
Now let's check out another program that can help you
start generating easy advertising revenues, with very
little effort on your part...
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2. Use targeted advertising with Google AdSense
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Google's AdSense program ( http://www.google.com/adsense )
allows you to make money by placing targeted text ads --
generated by Google -- on your pages.
You've probably seen these Google ads on lots of different
web sites... they often appear in rectangular boxes running
down the side or across the bottom of a web page with the words
"Ads by Google" over the top. These ads are paid for by
businesses that use Google's pay-per-click program, AdWords.
Once you sign up with Google AdSense, these ads begin to appear
on your site, reflecting the content you post there. So if your
site sells a book on how to recognize authentic baseball cards,
for example, the ads that appear at your site might sell
baseball cards.
As one of Google's AdSense publishers, you earn money every
time a visitor to your site clicks on one of the AdWords ads on
your site.
If you're getting a lot of targeted traffic, and if these
visitors are interested in the products being advertised in
the Google ads, then that could mean a healthy new source
of extra income for you!
There are a number of good reasons to start your Internet
advertising campaign with Google AdSense:
* You can choose where on your web page the ads will
appear, leaving you in control of how Google uses
your site to advertise.
* You can choose different ad formats (like skyscrapers
and banners) and colors for your Google Ads. This way,
you can make sure that the ads fit into the overall
design of your web pages.
* You can track your earnings and figure out how to
maximize your AdSense profits by testing the positioning,
format, and appearance of the ads. Google provides all
the stats you need in one place, which makes it easy for
you to test what's working and what's not.
* You can easily block competitive ads or other ads you
don't want on your site. After all, you don't want to
accidentally end up advertising your competitors'
products!
All this, AND Google AdSense is free to join. It's easy, too --
all you have to do is complete their simple application
process, and your ads will be up and running right away.
They do all the work of finding relevant ads for your site,
and you just collect the payments!
One thing to be aware of, though -- Google ads don't work
for all kinds of sites. If, say, you run a high-end tailoring
business, this type of Internet advertising likely won't
suit the type of service you offer or the general design of
your web site.
So if you add them to your site, be sure to test them! You
don't want to lose credibility with your target market --
it's just not worth it!
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3. Approach companies directly to ask if you can
advertise for them
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If your site is already getting lots of traffic and making
a decent number of sales, then another way to find products
to promote on your site is to look for sites that target the
same niche market as you do and offer products that are
complementary (as opposed to competitive!) with your own.
For example, if you own a bridal shop, you could approach
a local florist to see if they'd like to advertise their
wedding bouquets on your web site. After all, people who
are planning weddings are probably also looking for
information on where to get their flowers done.
An ad on your site would also be seen as an implicit
recommendation of their product, and could send a ton
of relieved brides to their web site, ready to buy. And the
more successful your ads for them are, the more you can end
up charging for those ads.
Or if you sell car detailing services, you could approach
a local auto parts store -- or a local mechanic -- and ask
them if they'd be interested in placing an ad on your site.
You already know that your target audience will probably be
interested in the products they offer, so it would be easy to
show them why an ad on your pages could help boost their
sales.
Be sure to contact potential Internet advertising partners
in a professional manner to discuss your ideas for a
partnership. Call them on the phone instead of just emailing
them, so your communication is more personal and more
professional.
Be ready to supply them with tons of information about your
business and your traffic. The more information you can give
them, the more likely they are to consider your offer.
And above all, make sure they have a solid reputation. If
you end up partnering with a questionable company, their
activities could reflect poorly on YOUR business!
You can also propose a joint-venture relationship, in which
you advertise their products on your site in exchange for them
doing the same for you. In this situation, they won't pay you
for the ads. However, the extra traffic they send your way
could end up generating even more revenues!
Just be sure to look for possible joint-venture partners who
are getting roughly the same amount of traffic as you are
(or maybe even a little more!). If they're TOO big, they
probably won't be interested in doing business with you.
But if they're not getting any traffic at all, then it probably
won't be worth your while to partner up with them.
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4. Sign up for a blog-specific ad program
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If you already have a blog you should consider signing up
to feature blog-specific ads on your site.
The kind of ads you place on your blog really depends on the
type of content you write or the products you sell. The key
is to consider the kinds of ads that YOUR target audience will
find valuable.
For example, if you're a fishing guide, and your blog is all
about some of your recent fishing trips -- the kind of stuff
anglers want to read about! -- then the ads you have on
your blog should be for products that your market wants to buy,
like rods, reels, and tackle.
Then, because they're all fired up about fishing after reading
your great blog, they might be tempted to click on one of your
ads and make a purchase!
Here are some great ways to attract advertisers to your blog...
* Sign up with a context-based ad program like
Google AdSense ( http://www.google.com/adsense ) that
will automatically generate ads for your web site
that you can put up within minutes of being accepted
in their program.
Crisp Ads ( http://www.crispads.com )
offers a similar program, but only for blogs.
* Place Amazon Associates ( http://associates.amazon.com )
ads on your site and feature ads for specific products
you PERSONALLY use or are happy to endorse. That way,
your customers are responding to your recommendation
as well as the fact that you've chosen to advertise
products that are complementary to your own.
* Get advertisers interested in your blog with a simple
link they can use to contact you for rates and
requirements. This link can be a simple message
saying, "Click here to find out how to advertise
on this blog!"
That way, anyone visiting your site is free to
discuss advertising opportunities with you.
* Sign up with an advertiser-publisher connection
program like BlogAds ( http://www.blogads.com ) or
AdBrite ( http://www.adbrite.com ), and get listed
in their publishers directory.
One important note, however: with these types of
ads, the advertisers look through listings of
THOUSANDS of blogs to choose the "right" people to
promote their products.
Unless you're getting thousands of visitors a
day, they might not be all that interested in
doing business with you.
If you don't already have a blog, you should definitely
consider starting one. They're one of the hottest traffic-
generating strategies on the Web today! And you can set
one up in just five minutes with a free hosting site like
Blogger ( http://www.blogger.com ) or Wordpress.
( http://www.wordpress.com )
To learn more about how a blog can help with your business,
check out:
http://www.marketingtips.com/trafficsecrets/t/811439
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5. How to present ads to your market in ways that
maximize their effectiveness
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Have you ever clicked on a web site that seems to have more
ads than it has actual content of any kind? Sometimes you
can't even figure out what the site is supposed to be about!
If you assault your visitors with a dozen ads for totally
different products, not only are you going to totally confuse
them, you're going to drive them away from your site in droves
-- and once they leave, they'll never be back!
Remember: your site needs to grab your market's attention and
make them want to stay! If you want to place ads on your site
for items that complement your product, that's fine.
Just be sure your ads aren't tacky, or overly distracting, or
-- worst of all -- that they don't ruin the credibility of your
main site sales message.
If you're placing Google AdSense (or other contextual text
ads) on your site, you have some control on how they look
-- but not much. They're still quite obviously ads.
You can, however, choose colors and sizes and layouts for
the ads (banner, skyscraper, etc.) that suit the rest of
your site design.
No matter what kind of ads you're placing on your site,
make sure they are as discreet and tasteful as possible. Try
placing ads in the right or left margins, where they won't
compete with your own images or copy.
When you're promoting affiliate products or advertising
other companies' products for them directly, you have a lot
more freedom to place the ads on your site in creative
ways.
You can put up something as simple as a link to the other
company's sales site, or even something as detailed as a
product review.
In fact, product reviews are one of the best possible ways
to get your target market interested in the item you're
advertising.
Simply post a detailed, helpful analysis of the product --
and a summary of all its benefits -- and publish it directly
on your web site, or even in your blog or newsletter.
Reviews come off as more of a recommendation than an ad,
which gives them credibility in your visitors' eyes.
Which brings me to a really important point: if you're
going to endorse a product, make sure that the product is
something you've actually TRIED.
Unless you've used the product and believe in the things
you're saying or publishing about it, you could stand to
lose some serious credibility in your customers' eyes!
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Final thoughts
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I can't emphasize enough how important it is to make
sure that you have established your OWN business before
you consider advertising for other companies on your web
site.
It's not a matter of putting up a few ads and grabbing a
paycheck -- it takes a lot of research and testing on an
already ESTABLISHED site to make even the best Internet
advertising strategies truly pay off.
If you don't have a regular flow of visitors to your
site, no one is going to be checking out YOUR products,
let alone the ads you have for other people's products!
You may also find that you have a target audience that
resists the presence of ads on a web site. If you're
putting them off by placing ads on your pages, then you
could end up losing more customers and revenue than you
actually gain!
To make sure this doesn't happen, remember to always
TEST every single aspect of each new ad campaign you run.
Only try one technique at a time -- that's the ONLY way to
effectively track how successful the advertising is for you
AND the company whose products you're promoting.
Once you can tell how a certain strategy is working, you
can make an informed decision on whether or not it truly
suits your site, your visitors, and the company you're running
the ads for.
But once you do discover the best Internet advertising
strategies for YOUR site, then you can try using those methods
to promote another product, and then another, and another.
And soon all those added revenue streams will combine to swell
your profits to record size!
And to learn more about the Internet advertising strategies
I've talked about in this newsletter, check out:
http://www.marketingtips.com/tipsltr.html
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ABOUT THE AUTHOR: Derek Gehl specializes in teaching real
people how to start profitable Internet businesses that make
$100,000 to $2.5 Million (or more) per year. To get instant access
to all his most profitable marketing campaigns, strategies, tools,
and resources that he's used to grow $25 into over $40 Million in
online sales, visit: http://www.marketingtips.com/tipsltr.html
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~That's all for this time - thanks for reading!
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Your success is our success!
(c) 2001-2006 ES World Marketing
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=>> OUR MISSION
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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
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Copyright 2001-2006 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
posted by The Winning AdVantage eZine at 6/26/2006 05:45:00 PM
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