No Loopholes In Online Bizz "Rules"

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Wednesday, April 26, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "No Loopholes In Online Bizz "Rules"
by Jim Edwards

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

===========================================================
The Internet Marketing Center's top rated Affiliate Program
is 100% free to join and gives you the ability to INSTANTLY
GENERATE AN ONGOING STREAM OF INCOME without any cost or
obligation on your part.

To start maximizing the profit-producing power of your web
site in the next 10 minutes, go to...

http://www.marketingtips.com/sr/t.x/811439

... and take advantage of the arsenal of Internet marketing
tools they provide you with just for joining!
===========================================================

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

No Loopholes In Online Bizz "Rules"

- by Jim Edwards

© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

I just finished teaching an intensive 2-day workshop in
London, England about creating ebooks and operating your own
profitable online info-publishing business on a shoestring
budget.

As I stood in front of a crowd almost 5,000 miles from home,
I realized (yet again) that the Internet represents the
great business equalizer of the 21st century.

Anyone with a great idea and the guts and patience to
persevere and act on that idea can succeed online, often
beating out much larger companies that can't adapt quickly
enough to prosper or profit.

I also realized while standing in front of the crowd that
despite arguments to the contrary, people all over the world
buy and sell online for exactly the same reasons.

Anyone who tells you that "My market is different" or "It
doesn't work that way in my country" has forgotten the basic
rules for selling online.

Bottom line: Anyone selling anything online - regardless of
their location - must obey the following "rules" or risk
many heartaches and an empty wallet.

** Targeted Audience **
What exactly do your customers want and what words do they
use to describe the products and services they will
purchase?

Don't assume you know how and what they want to buy - ask
them!

From this research you will determine the "keywords" your
customers will use to find your business while surfing and
using search engines.

You should then focus completely on these keywords while
constructing your entire web presence and advertising
campaigns.

** Focused Website **
Your website should center exclusively on those issues
directly related to what you sell online.

If you sell "purple widgets" then only write about the
characteristics, features and benefits of using your purple
widgets.

Take great care in your copy writing to keep your text
focused on one subject per web page and make liberal use of
your keywords and their synonyms.

Constructing your "mini sites" in this manner will aid you
greatly in keeping people focused on your sales message long
enough to make a buying decision.

** Targeted Traffic! **
A website without visitors rates the same as designing and
constructing a 30-foot billboard and then hiding it in your
basement instead of setting it by the highway.

Don't fall victim to traffic scams which promise thousands
of visitors for only $100.

Those schemes don't work because the traffic isn't targeted.
http://AdWords.Google.com makes the best place to start
getting targeted visitors because you only pay for the
visitors you actually receive (pay-per-click), not for the
ads you run.

** Build Relationships **
Successful online businesses build relationships with their
customers and prospects.

You can only do this if you stay in touch with them through
value-added mailings, emails, and updates.

Online businesses whose only communication involves repeated
"pitches" or opportunities to spend money don't fare as well
in the long haul.

A group of loyal customers and subscribers will sustain an
online business owner much longer than a fat advertising
budget ever could.

** Stay Informed **
Understand that creating a successful online business
requires commitment to a process of constant promotion and
continuous education.

You must stay current on cost-effective promotion techniques
for driving traffic to your site as well as any factors
specifically affecting your market online.

--
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr^e articles to quickly drive thousands of targeted
visitors to your website, affiliate links, or blogs...

-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links... without spending a dime on advertising!
Click Here> http://hop.clickbank.net/?esworld/ezarticles
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-

========================================================
SPECIAL REPORT: Internet marketing strategies
that'll dramatically BOOST your online profits
by as much as 100%... 400%... 700%... or MORE!
========================================================

Discover dozens of proven Internet marketing strategies
that will boost your online sales and explode your profits!

By testing just a few of the strategies detailed in this
report, you could easily DOUBLE, TRIPLE, or even QUADRUPLE
your online sales... practically overnight!

And these are the exact same strategies that have been used to
grow a $25 investment into over $54.7 Million in online sales!

To read this special profit-making report, visit:
http://www.marketingtips.com/t.cgi/811439

========================================================

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«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.


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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195

Is Internet marketing just another JOB?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Friday, April 21, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Is Internet marketing just another JOB?"
by Richard Grady

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Is Internet marketing just another JOB?
Copyright 2006 Richard Grady

There was a thread on my forum this week in which a few
members were discussing how many hours they spent working
on their online businesses.

A handful of members admitted to putting in over 40 hours
per week working online and I have to say, this is not
uncommon. When I first started my Internet businesses, it
was normal for me to work into the early hours and then
grab a couple of hours sleep before getting up to squeeze
another hour in before I went to my real job. When I left
my job and went full-time, my hours online increased
dramatically.

Even today (when so many of my day to day tasks are
automated) I still work a minimum of 35 hours a week and
this can rise to over 100 hours if I have a specific
project on the go. It's not just me - you will find that
most successful online marketers work some serious hours,
probably many more than they ever did in any 'proper' job.

So is this online business thing just a big con? By
setting up a successful Internet business are you merely
committing yourself to a different type of job? Possibly
yes but at least you get to do things on your own terms :-)

By pure coincidence, I noticed another thread in a
completely different forum this week in which someone was
asking a very similar question but in a slightly different
way. The lady in question had given herself a target of
earning (from memory) $2000 a month from her online
business efforts. The last couple of months she had hit
this target one or two days before the end of the month.
This month however, she had already made the $2000 by the
18th. Her question was simply this, 'What do I do now? Do
I continue working/promoting in order to earn more money or
do I take the rest of the month off?' It's a fair question
- whenever anyone talks about working online, they nearly
always state that they can take as much time off as they
want and the 'Internet lifestyle' dictates that once you
have earned your salary for the month, you should spend the
rest of the month lying on a beach somewhere!

Of course, it doesn't happen like this and although it
would be nice to stop working on the 18th each month, it
makes more sense to 'make hay while the sun shines' and
continue pulling in the money. At the end of the day,
every penny that you earn today puts you closer to complete
retirement (as long as you are doing sensible things with
some of your money such as saving and investing!)

One of the responses to the above post was a great little
story which I have heard before and I thought I would share
with you. It will give you something to think about and
will help focus your mind as you set goals and targets in
respect of your business and your life in general.....

One day a fisherman was lying on a beautiful beach with his
fishing pole propped up in the sand and his solitary line
cast out into the sparkling blue surf. He was enjoying the
warmth of the afternoon sun and the prospect of catching a
fish.

About that time, a businessman came walking down the beach
trying to relieve some of the stress of his workday. He
noticed the fisherman sitting on the beach and decided to
find out why this fisherman was fishing instead of working
harder to make a living for himself and his family.

"You aren't going to catch many fish that way" said the
businessman to the fisherman, "you should be working rather
than lying on the beach!"

The fisherman looked up at the businessman, smiled and
replied, "And what will my reward be?"

"Well, you can get bigger nets and catch more fish!" was
the businessman's answer.

"And then what will my reward be?" asked the fisherman,
still smiling.

The businessman replied, "You will make money and you'll be
able to buy a boat which will then result in larger catches
of fish!"

"And then what will my reward be?" asked the fisherman
again.

The businessman was beginning to get a little irritated
with the fisherman's questions. "You can buy a bigger boat
and hire some people to work for you!" he said.

"And then what will my reward be?" repeated the fisherman.

The businessman was getting angry. "Don't you understand?
You can build up a fleet of fishing boats, sail all over
the world, and let all your employees catch fish for you!"

Once again the fisherman asked, "And then what will my
reward be?"

The businessman was red with rage and shouted at the
fisherman, "Don't you understand that you can become so
rich that you will never have to work for your living
again! You can spend all the rest of your days sitting on
this beach looking at the sunset. You won't have a care in
the world!"

The fisherman, still smiling, looked up and said...

"And what do you think I'm doing right now ??"


About the Author:

Richard Grady has been helping ordinary people earn online
since 1998. He writes a free newsletter which is published
every two weeks. To subscribe (and claim your free gifts),
visit: http://www.thetraderonline.com/newsletter.html

===========================================================
The Internet Marketing Center's top rated Affiliate Program
is 100% free to join and gives you the ability to INSTANTLY
GENERATE AN ONGOING STREAM OF INCOME without any cost or
obligation on your part.

To start maximizing the profit-producing power of your web
site in the next 10 minutes, go to...

http://www.marketingtips.com/sr/t.x/811439

... and take advantage of the arsenal of Internet marketing
tools they provide you with just for joining!
===========================================================

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Home based Internet research Jobs
We are now hiring home based workers to complete simple
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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twice a week for more cash! http://tinyurl.com/ew8we
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Do you have a Weight Problem? If so, then the Weight
Normalization Report will provide you with all the information
you need to permanently solve the problem. The WNP Report is
Totally F-R-E-E & not a diet. www.weightnormalization.org/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Ezines-R-Us

Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195

How You Can Start Making Money Online in Only Minutes...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Tuesday, April 18, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "How You Can Start Making Money Online in Only Minutes...
Without Even Designing Your Own Web Site!"
by Derek Gehl

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


How You Can Start Making Money Online in Only Minutes...
Without Even Designing Your Own Web Site!
by Derek Gehl

Back in the early days of Internet marketing, there wasn't
much you could do to get started with marketing your business
online until you actually launched your own web site.

Before you could make money, you had to:

- Choose a domain
- Set up your hosting
- Design your web site
- Put it all online
- Optimize and test your web site

But maybe you want the chance to "get your feet wet" before
you commit to building a web site and getting really serious
about marketing your business online.

Or maybe you're trying to discover your online business
niche: the problem you want to solve, the people you want
to sell to, and the best possible way to create a viable
business.

Maybe you don't want to commit to a web site until
you've had a chance to experiment with different
ideas...

Well, fortunately for Web newbies, there are more options
for getting started with e-commerce than ever before!
Now you can actually market and sell products without
ever creating your own web site.

In this newsletter, we're going to take a look at some
of the easiest ways to get started online today:

* Start selling on the world's biggest e-commerce site:
http://www.eBay.com

* Start a blog in under five minutes and reach a whole
new market on the Internet!

* Use Google Page Creator to instantly create a presence
on the Web

... as well as the quickest way -- once you're ready --
to start up a fully functioning web site of your
very own.

So how can you take advantage of these tools to make
your first online profits today? Keep reading to find
out!

--------------------------------------------------------

Start Selling on eBay and Get Access to Millions
of Potential Buyers!

--------------------------------------------------------

eBay.com is the hottest e-commerce site on the Web today,
and for good reason:

* More than two million people visit eBay.com every single
day, spending an average of TWO HOURS navigating through
eBay's pages and listings

* More than $1,000 in sales happen on eBay every single
second!

* 72% of eBay users have incomes in excess of $50,000 per
year -- so they come ready to spend!

And -- most important to you -- 95% of eBay users are
individuals or small businesses. eBay is clearly a place
where newbies can go to find instant profits and success.

Getting started on eBay will take you LESS than one hour
in total.

Within minutes, you'll be ready to set up your new auction
listings. That means you can see your first online profits
TODAY!

And while those listings will cost you only pennies to place
on eBay's pages, you gain immediate access to millions of
buyers who are looking for items just like yours.

To get started selling on eBay today, go to:

http://cgi5.ebay.com/ws/eBayISAPI.dll?SellHub2.

But what items are you going to sell?

This is the real beauty of eBay: there is a market for
practically everything on this giant online auction site!

The easiest way to get started is to sell off some old
items you no longer need from your basement or storage
space.

This will allow you to get the hang of writing a description
and creating a listing without having to invest in a product
to sell.

After all, everything you make from these sales is pure
profit -- so you have nothing to lose!

If you have a product you are already interested in
selling on eBay, check out how other sellers are marketing
these products. How much are they going for? What makes
their auctions appealing? How many bidders do they
attract?

If you're not sure what you want to sell, try checking
out what products are popular at http://pulse.ebay.com.

While you might not want to sell the items that everyone
is searching for -- because this could mean some serious
competition -- you can sell items RELATED to those
products and generate a ton of interest in your listings.

eBay offers free tools for setting up and promoting your
listings. Your only expenses on eBay are are your listing
fees, plus a small percentage of your selling price.

Getting started on eBay is easy -- anyone can do it in
less than an hour. But to build a hugely profitable eBay
business requires more advanced strategies and techniques.

Once you're ready to take your eBay business to the next
level, I recommend you check out the "eBay Millionaire"
secrets we reveal here:

http://www.AuctionTips.com/course.html.

-----------------------------------------------------------

Create Your Own Web Site in Less Than Five Minutes -- And
for Free! -- By Starting a Blog

-----------------------------------------------------------

Blogs (or weblogs) are frequently updated web sites that
show the newest content at the top of the page. The other
content usually follows in the order it was posted.

Business blogs have become one of the hottest tools for
marketing on the Web today.

And while some companies use them to promote their products
in addition to their main web sites, you don't need to have
a web site -- or even have a business yet -- to start a blog.

Anyone can create a blog for free and have an active,
functioning presence online in just minutes! Even complete
Internet "newbies" find the set-up process simple and easy
to understand.

You don't have to know anything about web design or pay a
single cent for a domain name or web hosting.

And once you've got your blog online, you can start making
money instantly! Here's how...

* START A GOOGLE ADSENSE CAMPAIGN

Start a Google AdSense campaign to generate advertising
revenue from your blog. It's easy to set up an AdSense
account, and have targeted ads displayed to your online
readers. Apply at http://adsense.google.com

This can be a great source of revenue, though of course
the amount of income you can expect from your AdSense
ads will depend on the amount of traffic to your blog.

The more traffic you receive,the more people are likely
to click through the ads displayed on your site -- and
the more revenue for you!

* JOIN AN AFFILIATE PROGRAM

Join an affiliate program and start promoting their
products on your blog. You don't even need your own
product to get started!

You can place ads for your affiliate products on your
blog, or write articles or product reviews that contain
your affiliate link. You receive a percentage of each
sale made when readers click through your links and
make a purchase.

* SELL PRODUCTS DIRECTLY FROM YOUR BLOG

If you do have a product that you're ready to sell,
you can write articles on your blog telling readers
about its features and benefits.

Once they get excited about what you have to offer and
decide to take action, you can direct them with a sidebar
button to your PayPal account (which is free and easy
to set up.)

With PayPal, they can order your product and pay for it
in seconds -- even with their credit cards! And it only
takes you a few moments to get set up to take payments.

You can create a blog in five minutes, absolutely free, with
a free blog hosting service. These are considered the top
options for blogging beginners:

- Blogger (http://www.blogger.com)

- Yahoo 360 (http://360.yahoo.com)

- MSN Spaces (http://spaces.msn.com)

- LiveJournal (http://www.livejournal.com)

If you're looking for more tips for generating traffic and
profits with your blog, check out:

http://www.MarketingTips.com/trafficsecrets.

-----------------------------------------------------------

Use Google Page Creator to Get Free Exposure on the 'Net
-- AND Travel Up the Search Engine Rankings!

-----------------------------------------------------------

Google Page Creator is a brand-new program that enables
anyone with a Google ID to set up their very own web site
in just minutes!

When Google Page Creator Beta was launched just over a
month ago, the sign-up page was overrun with visitors looking
to get their very own Google Page Creator account. So much
so, in fact, that they had to stop taking submissions that
same day!

Why is everyone so eager to get involved with Google Pages?
Well, the most obvious benefit of the program is that your
pages are rapidly indexed by the Google search engine spiders.

Some new web site owners spend a ton of time and effort
trying to show up in search engine results for their keywords,
but with a Google Page, you can jumpstart that process.

Within minutes, you have a fully functioning web site that
you can use to make money online right away.

You can generate profits with Google Page Creator in much
the same way as with a blog...

* You can promote your own product on your Google Page
with a salesletter or article, and then direct your
visitors to your PayPal checkout system to purchase your
product right away.

* You can also promote other people's products on your
Google Page through affiliate links and make
quick cash from affiliate commissions.

* And naturally, Google Pages are the perfect place to
set up a Google AdSense campaign...

When your account is approved, Google offers a simple page
set-up process with an easy-to-use WYSIWYG (What You See Is
What You Get) HTML editor. You can add your own text by
typing it straight into the editor, or by cutting and pasting
from any kind of text file.

You can also upload pictures, create links, and even edit
the raw HTML code if you wish.

In fact, it's never been easier to set up your own web site!

In order to get started with Google Page Creator, you'll
need a Google ID, which you can sign up for at:

https://www.google.com/accounts/NewAccount

Once you've got an account, go to the Page Creator homepage
(http://pages.google.com) to add your name to the waiting list
-- at this point, they are not taking real-time submissions.

Of course, if you're getting serious about starting a
business online, we always recommend that you create a
web site of your own...

And nowadays, with domains and hosting cheaper than they've
ever been before, and with tons of inexpensive -- and FREE --
tools available to help you get set up, there's no reason to
put off creating your very own presence on the Web...

-----------------------------------------------------------

Set Up a Professional-Looking Web Site in Minutes
With Easy-to-Use Web Site Templates

-----------------------------------------------------------

These days, you don't need to know a thing about HTML or
web design to get a great looking site up and running in no
time at all. The secret is to start building your pages with
a template web site creator.

Prices vary from company to company, but you can usually get
a template site up and running for as low as $2.99 a month,
depending on the features and functions you want to build
into your web site.

Most basic packages include a domain name, web hosting, an
easy-to-use site template, photo uploading capability, and
a limited number of domain-specific e-mail accounts.

You can be completely up and running with your new web site
in the space of just a day or two, depending on the length of
the company's approval or acceptance process.

While template sites can't be customized as completely as
regular web sites, the margin for error and mistakes is much,
much smaller than with an independent, do-it-yourself web
design process. You can get all your newbie errors out of
the way at a minimum of expense!

Most companies will charge a little more per month to
integrate a shopping cart or e-commerce functionality into
your template site, but you can also opt to add a payment
system of your own choosing to your pages.

(Remember: PayPal is always free to sign up, and it's the
easiest system for entrepreneurs who are just getting
started online.)

If a template web site creator is what you're looking for,
check out the solution we recommend at:
http://www.MarketingTips.com/allinone.

They offer a full range of resources like...

- attractive templates
- useful extras like photo gallery software
and search engine tools
- domain research and sales
- strong customer service
- web hosting

... and all for reasonable prices that won't break the bank
for a first-time business owner.

Template sites are a great starting point if you want to
get your site up and running right away and start
experimenting with your online business.

However, as your business grows, you will likely need
to develop a site of your own that allows you more control
over the look and functionality of your site.

-----------------------------------------------------------

Final Thoughts

-----------------------------------------------------------

It's never been easier to build an e-commerce presence
online than it is now, with the rise in popularity of
blogging, auction web sites like eBay.com, quick web hosting
solutions like Google Page Creator, and template web site
solutions.

Each of these options allows you to determine the viability
of your business model, test your strategies and salescopy,
establish a ranking in the search engines, and gain
credibility in your industry... all WITHOUT creating a web
site from scratch.

Best of all, you can get started making money online TODAY.

And once your business is underway and you're ready to set
up a web site of your own, you can also use all of these
quick-start options to continue marketing your products...

* Use a blog to grab a great position in search engine
rankings and drive traffic to your sales web site!

* Use a Google Page to reach a new audience and drive
another stream of traffic to your site!

* Use eBay to test new products, sell off old or damaged
inventory, or create a brand-new revenue stream for
your business!

It's never been easier to get started on the Web than it is
today.



=============================================

ABOUT THE AUTHOR: Derek Gehl specializes in teaching real
people how to start profitable Internet businesses that make
$100,000 to $2.5 Million (or more) per year. To get instant access
to all his most profitable marketing campaigns, strategies, tools, and
resources that he's used to grow $25 into over $40 Million in online
sales, visit: http://www.marketingtips.com/tipsltr.html

==============================================


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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195

Five Steps to Successful Online Selling

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Thursday, April 13, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Five Steps to Successful Online Selling"
by Kate Smalley

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Five Steps to Successful Online Selling
Copyright © 2006 Kate Smalley
Connecticut Secretary
http://www.connecticutsecretary.com



Each year, Internet users purchase billions of dollars worth
of products and services online, according to Web researcher
eMarketer. Is your business getting its share of the pie?

You can capitalize on the power of the Internet, if you follow
these four important steps to successful online selling.

Step 1: Build a site with good design and content

Create a Website with a design that's attractive, well-organized
and easy to navigate. This will make it easier and faster for
site visitors to find their way around - and shop for your
products or services.

And remember: Pictures tell; words sell. So your site also must
offer content that makes site visitors want to stick around. You
should present clear, simple and useful information.so people
will want to buy from you.

Step 2: Get ecommerce-ready

Obviously, you need to accept credit cards, checks and other
forms of payments online. This will allow you business to tap
into a vast marketplace where millions of consumers spend
billions of dollars each year. Plus, you'll be able to make more,
larger and impulse sales, as well as enjoy improved cash flow,
enhanced credibility and a competitive edge.

You need four key ingredients to successfully ring up online
sales:

1. A merchant account for business owners.

2. Shopping cart software that allows customers to collect and
pay for items from your online store.

3. A payment gateway to processes your customers' credit cards
and communicate between the merchant's Website, the bank holding
the merchant account, and the bank holding the financial records
of the customer.

4. A secure Website that is communicating with a payment gateway
that, in turn, is communicating with a banking computer system.

Step 3: Submit your site to major search engines

Once your site is equipped to sell online, it's critical to
submit your Web address to search engines. Eight out of 10 people
surfing the Web use search engines or search directories to
navigate their way around online, according to the eMarketing
Association. And 54 percent of experienced online shoppers
primarily rely on a search engine when trying to find a product
to purchase online, says Jupiter Communications.

At the very least, you should submit your site to top U.S. search
tools like Yahoo, Google, the Open Directory, MSN, Overture and
Ask Jeeves.

Step 4: Use email to stimulate online sales

Email is used by 96 percent of Internet users, making it the
ideal tool to advertise your Website. You can use email marketing
to send electronic newsletters, letters, announcements,
promotions, sales and customer support.

An email marketing campaign is easier, cheaper and faster to
implement than a traditional direct mail promotion. Plus, the
response rate of the typical email campaign easily outpaces that
of conventional mailings. Email click-through rates can exceed 20
percent, while conventional direct mail campaign responses are 2
percent, at best.

Step 5: Unleash the power of auto responders to boost online
sales

Auto responders let you automatically reply to incoming email
requests, so you can instantly respond to the needs of existing
and potential customers. They can be your most powerful weapon
for boosting online sales.

Here's why: Sixty percent of a site's visitors who eventually end
up buying a product or service don't do so on their first visit,
says Auto responder Review.com. And in fact, 80 percent of all
sales are made on the fifth through twelfth contact with a
prospect, according to the National Sales Executive Association.

So if you don't use an auto responder or some other way to follow
up with potential customers, you can miss out on up to 80 percent
of your potential online sales.


--------------------------------------------------------------
Copyright, 2006 Kate Smalley - Connecticut Secretary
Freelance Transcription Services
http://www.connecticutsecretary.com
kms@connecticutsecretary.com
--------------------------------------------------------------

Why build just a web site? Build a web site that works!

Site Build It! (SBI!) is the only all-in-one site-building,
site-hosting, and site-marketing product that makes it
easy for you to build a professional, popular, and
profitable business. http://compare.sitesell.com/

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«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195

What You Need To Do To Avoid Burning Money On Advertising

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Thursday, April 6, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "What You Need To Do To Avoid Burning Money On Advertising"
by Mark Silver

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

--------------------------------------------------------------

Why build just a web site? Build a web site that works!

Site Build It! (SBI!) is the only all-in-one site-building,
site-hosting, and site-marketing product that makes it
easy for you to build a professional, popular, and
profitable business. http://compare.sitesell.com/

--------------------------------------------------------------

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


What You Need To Do To Avoid Burning Money On Advertising
Copyright © 2006 Mark Silver
Heart of Business
http://www.heartofbusiness.com



Advertising. Curse? Money hole? Or powerful venue?

It seems so obvious: where else, for a few hundred dollars, could
you get in front of thousands of people? And it's true that many
of them are really wanting what you're offering.

Unfortunately, the vast majority of advertising ends up being
good to wrap fish in, and not much else. People cry up "But it's
getting me exposure," and that's true, to a point. However, is it
really increasing sales? Is it really getting people the help
they need?

Every time I look through a newspaper, especially the alternative
papers, I see so many ads, and my heart feels a little sad.
Because I know behind most of those ads there is a jewel of a
human being, really wanting to help. But the ad isn't making the
connection at all.

Let's think about it for a minute before you rush to get your
hard-earned money in before the publication deadline. What's
going on for the person reading the newspaper?

First: they've seen it all before. Second: your offer is probably
between the 100th and 1000th (literally) that they've seen today.
Third: even if they are an ideal prospect for you, they are
probably thinking about something other than your business.

Because of this overwhelm, most advertisers try to keep turning
the volume up higher and higher. I just opened up an alternative
magazine randomly to a two page spread of ads. Out of 16 ads,
12 of them have some "special offer" of one sort or another. And
14 of them are making a direct pitch to have you "schedule an
appointment" or otherwise buy something now. Of the other two,
one is a restaurant, and the other doesn't make any kind of offer
at all.

Does it work? No, it doesn't work. I've called people to find out
how their ads were working for them, and they told me: "I get a
couple of calls from it, maybe."

Remember that people only buy when they feel safe enough- when
the relationship has built to the point where they can trust
their initial attraction.


Here's The Foundation You Need To Make Your Ad Effective:

* Know the Three Journeys.

The First Journey is when a stranger becomes interested in your
business, and chooses to become a prospect. A prospect who is
looking for gold in your business.

The Second Journey is when that prospect spends time in direct
relationship with your business, and when they see enough gold,
they become a customer.

The Third Journey is when they've had an ecstatic experience as a
customer, and want to help other people find the gold, so they
become a raving fan.

Advertising is First Journey marketing. Your only goal in
advertising should be to show enough gold to get them to
want to be a prospect. Forget about selling them anything.

How do you show them the gold?


Keys to Effective Advertising

* Talk to one person, and call their name.

On a crowded Manhattan street, elbow-to-elbow with a sea of
people, I still heard someone speak in a conversational voice-
"Mark." I turned my head around. Of course they were talking to
someone else, but it still caught my attention.

Your ad needs to speak to one person, and call their name. In
marketing, the next best thing to a personal name is your Who and
What. "Golfers"=who "is knee pain affecting your swing?"= what.

* Educate them in a helpful way.

If you have room, take the time to maybe explain one point that
will be helpful for them in the problem they are facing. For
smaller ads you can just point them towards a web page where you
want to educate them about something helpful.

For instance: "Most pain is actually caused by stress. Stopping
the stress means decreasing or stopping the pain. Right now, just
notice your knee pain. See if you can notice where your legs and
hips feel tense, and breathe into the tension. As it relaxes, see
how the pain feels." If you have more space, you can go into more
detail.

* Offer a trade: their contact information for something
valuable.

"Of course, your knee pain isn't gone completely. This is just a
clue. If you'd like a free article, with illustrations, on how to
decrease knee pain and help your swing, just go to
www.golfkneepain.com. And, we'll give you an additional golf
swing tip every week."

* Finally, don't ignore design.

Keep it simple. In a loud, overcrowded world, simplicity and
straightforwardness have the best chance of being noticed. Use
plenty of white space. Easy-to-read fonts, avoid cursive or fancy
fonts, and avoid complicated patterns.


Try Robin Williams (not THAT Robin Williams) book, The Non-
Designer's Design Book.

Have fun with your advertising.


My very best to you and your business,

Mark Silver



---------------------------------------------------------------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your Heart,
Heal the World, and Still Add to Your Bottom Line. He has helped
hundreds of small business owners around the globe achieve
success without losing their hearts, through integrating 1500
years of spiritual tradition with down-to-earth business
practices. Get three free chapters of the book online:
http://www.heartofbusiness.com


========================================================
Drive SWARMS of qualified free traffic to your
website using FREE technology... and claim a
#1 ranking in Google, Yahoo!, MSN, and more!
========================================================

Derek Gehl invested over $79,583.28 in developing a system that
allows you to claim the top positions in any search engine...

... And attract thousands of fresh, targeted visitors to
your site -- for FREE!

It's never been easier to earn yourself a #1 ranking in the
search engines, and drive truckloads of highly qualified
traffic to your site.

To find out how, visit:

http://www.marketingtips.com/trafficsecrets/t/811439

=================================================


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=>> Ezines-R-Us Advertiser Ads
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Do you have a Weight Problem? If so, then the Weight
Normalization Report will provide you with all the information
you need to permanently solve the problem. The WNP Report is
Totally F-R-E-E & not a diet. www.weightnormalization.org/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
*PROFIT ALERT!* Free Teleseminar You Can't Afford To Miss!
Here's your chance to cash in this year once & for all.
Millionaire Rod Stinson invites you to a free teleseminar
where you can find out in just 37 minutes HOW he made it BIG!
You Can Too! Register Quickly Now: http://tinyurl.com/zmf5c
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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bonuses. Home business opportunity w/full support.
Visit: www.mjcline67.juvio.com
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Are YOU nickle and diming your way into poverty?
See how you can earn $50,000 this year WITHOUT MLM!
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Damina Torres can help YOU
start your own profitable business on the Internet
within the next 24 hours! Plus 6 free bonuses.
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Ezines-R-Us

Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195

Are You Wasting Time and Money Marketing to the Wrong People

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Monday, April 3, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Are You Wasting Time and Money Marketing to the Wrong People?"
by Jane Hendry
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

--------------------------------------------------------------

Why build just a web site? Build a web site that works!

Site Build It! (SBI!) is the only all-in-one site-building,
site-hosting, and site-marketing product that makes it
easy for you to build a professional, popular, and
profitable business. http://compare.sitesell.com/

--------------------------------------------------------------

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Are You Wasting Time and Money Marketing to the Wrong People?
Copyright 2006 Attractioneering

One of the biggest mistakes I see consultants, coaches and
professionals make is to be unclear about who their ideal
client is, and to carry out their marketing without any
specific definition of their target market. In fact, most
are hedging their bets and trying to appeal to everybody.

Intuitively, this seems the right way to go. We might
presume that the more people you can appeal to, the more
likely you are to get business. It's the law of large
numbers - if you throw enough darts at the board, then
eventually you'll hit the bullseye.

However, this approach has a number of drawbacks. First,
when you try to please everybody, you end up pleasing
nobody. Your marketing message will be bland and, quite
likely, meaningless to everyone that is exposed to it.
Secondly, trying to market to an undefined group of people
is extremely hard work and involves a lot of wasted energy
and expense. How will you know where to place your ads, who
to send direct mail to, where to network, who to call or
who you want to attract to your website? Thirdly, if you
don't specialise in any way, then you'll never build up
specific expertise in any particular area or get paid the
premium that specialists get paid.

So, if you haven't already, I suggest that you define your
precise target market and start building up a profile of
the ideal client.

Who is NOT an ideal client?

For a lot of people, who they think is their ideal client
and who genuinely is an ideal client may be world's apart.

Here's a list of types of businesses or consumers you
probably don't want to target:

Price-shoppers: People who are shopping on price are very,
very rarely your ideal client. Unless you have a business
model that allows you to somehow "mass produce" services
and leverage your time, then you'll never create your dream
lifestyle or large pension fund working for price shoppers.
My experience, and that of thousands of other service
providers, is that "cheapskate" clients are often more
demanding, take up more of your precious time and cause
more headaches than clients who are looking for a premium
service.

People who you think "need" your services: Virtually every
small business I come across could use my know-how and
expertise to improve their marketing. I could surmise that
they "need" what I have to offer. However, there is an
abundance of research that shows that people rarely buy
what they need, but nearly always buy what they "want"
(finances permitting). This is a critical distinction. You
may be meeting people all the time who you feel "need" what
you provide, but until such time as they actually want it,
they're unlikely to buy, and therefore your time spent
marketing to them and building the relationship is largely
wasted.

People who can't comfortably afford your services: You may
meet people who both need and want your services, but if
they can't comfortably afford them, then it's going to be
an uphill battle proving the value of what you do and why
they should invest. If they do decide to buy your services
then they may also become "problem child" clients.

Sometimes you will get business from people who can't
comfortably afford your services, but to actively target
them and to spend too much time wooing them is likely a
false economy. Your marketing efforts and resources will be
better spent when aimed at a market that can easily afford
you. This market will also perceive less risk in hiring
you, as they can more easily rationalise the purchase to
themselves.

People who don't see you as credible: 20th century
marketing has taught most of us to be sceptical. Because
people have made bad purchasing decisions in the past, and
sometimes been outright ripped off, they're wary of how
they spend their money and who they spend it with. This is
true whether they're a corporate buyer (they don't want to
lose face or lose their job) or a consumer. They'll look to
minimise their risks, and the easiest way of doing that is
by buying from someone they trust who has a substantial
amount of credibility. This goes hand in hand with
positioning yourself as a specialist and expert in your
field - high end clients who are willing to pay high fees
will want reassurance that you can produce the results you
claim to produce.

People who don't truly want change: As a service provider,
it's highly likely that what you do involves some kind of
change on the part of your clients. If you're a consultant
or coach, then your clients will probably have to change
what they do or how they think in order to implement the
strategies, tools and techniques that you advise them to
use. If you're a professional, then they may need to change
how they do their accounting, how their website works,
their visual identity or their contracts in order to
benefit from the improvements you provide.

If you find yourself speaking to people who show all the
signs of resisting change, then move on! They may pay lip
service to wanting improved results, but if they don't seem
prepared to actually make changes and move with the times,
then they're probably not a good client.

What are the criteria for defining your perfect client?

When you come to defining your target market and ideal
client, here are the factors to consider:

* Who's prepared to pay a premium for the outcome you
provide?
* Who wants what you offer, rather than who needs what you
offer?
* Who can comfortably afford your services?
* Who trusts you and sees you as credible?
* Who's willing to embrace the change you represent?

And finally, one last distinction - and this may be the
most important one. You'll build your own success more
rapidly when you spend your time marketing to businesses
and people who are already successful but want to move to
the next level, than if you target businesses or people who
are struggling.This may seem counter-intuitive. After all,
aren't those who are struggling the ones who most need your
help? Yes, they probably do need your help the most.
However, if they don't want it, or aren't prepared to pay
for it, then you're wasting your time and money marketing
to them. Not only that, but the people and businesses that
need your help because they're in a mess probably got into
their predicament by being short-sighted and not wanting to
invest in professional help at the appropriate time. This
points to them not having a success mindset or wanting to
implement change, which means that not only will it be a
harder sale, but they're less likely to implement the
changes you advise in order to become good success stories
for you.

And at the end of the day, if you want to build a
successful business, it pays to surround yourself with
successful people, especially your clients!

Here are some examples of these principles in action:

1. The desperate prospect I spoke to one potential client,
who was on the brink of bankruptcy, who wanted me to help
him with some marketing materials. I thought his business
model was basically flawed and therefore he'd probably
never see a good return on his investment in my services
within the brief he'd given me. It was unlikely that he'd
want to pay my fees, and I couldn't guarantee him a result
in the kind of time frame he needed to prevent the
bankruptcy. I decided not to take the conversation any
further on the basis that I didn't want his money if it
might become a contributing factor to his bankruptcy and
because I wasn't convinced that he was heading in the right
direction.

Although he wanted what I was offering, I didn't think he
could comfortably afford my services or get the returns he
needed in such a tight timeframe.

2. The sceptical prospect I had a conversation with a
potential client who seemed to have some good services, but
was struggling to sell them. He really needed marketing
help because he was running all over town (quite literally)
presenting proposals to people who weren't buying and was
struggling to make his business model work. I suggested a
number of changes and actions he could take, but he
resisted each and every one. Not long into the conversation
I felt my energy drop and a sense of despair overwhelm me.
This is usually a really bad sign!

This guy sells services that could really help a lot of
people, but his depressed attitude and resistance to every
thing I said meant that he was never likely to become
wildly successful or build the exit strategy he wanted. Not
only that, but he claimed that he'd heard it all before!
This begs the question "so why didn't you act on it the
first time you heard it"? This prospect needed what I was
offering, but didn't want it. He didn't have a success
mindset, and was therefore unlikely to ever really
appreciate the value of the change I was offering him.

3. The optimistic client Stefan recognised his own
limitations when it came to marketing. He knew in his heart
that he had a good product and service, but was struggling
to get his message out to the right people and in the right
way. Although he had regular work coming in from a few
reliable sources, he recognised the need to shore up his
foundations by reaching more people and consistently
bringing in new client from other efforts.

Stefan signed up for my Client Attraction Blueprint
programme right away, and set about doing the exercises and
taking on board the advice I offered him. He is now reaping
the rewards through having a marketing plan that works for
him and a much clearer idea of who he should be targeting,
and where he should expend his marketing efforts, time and
money.

Stefan wanted what I was offering. He was open to change,
and happy to be directed. Although he didn't fit the
criterion of easily affording my services, he was prepared
to invest in them anyway because he saw the long term
advantages.

What about you? Are you targeting the people who trust you,
see you as credible, who want what you offer and are
willing to pay to gain the benefits of your solution? Are
you positioning yourself as an expert and working to
attract other like-minded and successful people to your
business, or are you struggling to sell your services to a
sceptical and reluctant market? Could you take your
business to the next level by clearly defining the ideal
client and then ensuring that all of your marketing
efforts, particularly your message, are tailored to the
wants and aspirations of that market?


About the Author:

Jane Hendry helps professionals, consultants and coaches to
create marketing systems that easily and consistently
attract their ideal clients. To get your free Attraction
Marketing Starter Kit please visit
http://www.attractioneers.com/

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