The Winning AdVantage eZine

The Winning AdVantage is devoted to helping its subscribers develop their marketing skills and promote their Internet businesses and opportunities. This periodic publication features tips and how-to articles about such topics as ad copy writing, finding good free or inexpensive places to post ads, and other issues related to making money on the Internet.

Saturday, November 19, 2005

How To Make A Fortune From Unique 'Resistance Free' Advertising

Work At Home And Make As Much Money As You Want!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Saturday, November 19, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "How To Make A Fortune From Unique 'Resistance Free' Advertising"
by Scott Bywater

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

How To Make A Fortune From Unique 'Resistance Free' Advertising
Copyright © 2005 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au

The trouble with trying to sell anything to anybody... especially
with ads and sales letters... is buyer resistance. So how do you
completely eliminate the resistance to your offer?

It's easy when you learn this secret...

One of the most powerful offers you can use in your advertising
is the word Free.

But, you may well ask... how can I make a profit giving my
products and services away without charging for them?

Which is the exact reason why you need to understand the 'LVC
Formula' - it stands for the Lifetime Value of a Client!

Here's how it works. Let's imagine for a moment you own a beauty
salon. Now if you get a new customer, they may pay you $80 for
their first treatment.

But how much is this $80 client really worth?

After all, most clients will continue to buy off you for many
years to come.

For instance, let's imagine your average client returns for a
beauty treatment 8 times a year... and remains a client for 2
years.

$80 (price of consultation) x 8 (purchases a year) x 2 (number of
years)

Now if you have a calculator handy, you'll work out the value of
this client as $1280.00.

And if your profit margin is 40% this calculates to a $512 profit
per client.

Let's imagine we sent a letter to all the nearby businesses
offering women a free manicure valued at $30.00 (I'm not a beauty
therapist, so please forgive me if all these figures are way
out).

And if the manicure costs you $7 in products and 30 minutes of
your time (which if you're not busy... you'd just be sitting on
your butt anyway!)

So effectively the $7 investment could have just made you $512 in
profit.

And how easy is it to give away a free manicure?

Or for other industries...

* A free car service
* A free dancing lesson
* A free consultation
* A free ice cream
* A free report of some sort

The secret lies in giving away something which has a high
perceived value, but actually costs you very little to produce.

Why does it work so well?

Using the word 'Free' in your advertising STOPS inertia. You see,
people are happy with their current hairdresser... or their
mechanic.

But when they get an opportunity to trial a product or service
for FREE - there's something irresistible and risk free about it,
isn't there?

A word of warning though. Make sure you offer the best possible
service... otherwise people will not come back, and you'll get a
bad name very quickly.

And of course, where possible, make sure you collect a
database... and measure your results.

What could you offer for FREE? Write down a few ideas now... and
start implementing this stuff.

It could have an almost overnight effect on your sales.

---------------------------------------------------------------------
Scott Bywater is a professional direct response copywriter and
the author of Cash-Flow Advertising. To get a complimentary copy
of his special report '7 Ways To Increase Your Turnover... No
Matter What The State Of The Economy' (valued at $29.95) and a
free subscription to his "Copywriting Selling Secrets" ezine
where you'll discover how to write ads and sales letters that
make people line up and practically beg you to do business
with them visit his web site at:
http://www.copywritingthatsells.com.au

--------------------------------------------------------------

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That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.

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***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195

Saturday, November 12, 2005

Overwhelmed by the Daily Deluge of E-mail?

Work At Home And Make As Much Money As You Want!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Saturday, November 12, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Overwhelmed by the Daily Deluge of E-mail?"
by Wendy Maynard

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

------------------------------------------------------------
"Steal" the Secrets of a Regular Guy Who Made $8 MILLION
On eBay Last Year!
------------------------------------------------------------
Self-made eBay millionaire Brandon Dupsky deposits $22,000
a DAY into his bank account, and now you can copy his
*exact* system! You'll discover...

>> Which products are the *hottest* sellers on eBay!

>> Where to find *cheap* products to resell for massive
profits!

>> Techniques for driving 1,000s of bidders to your
auctions!

.. and MUCH more!

To check out Brandon's system, visit:
http://www.auctiontips.com/t.cgi/811439

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Overwhelmed by the Daily Deluge of E-mail?
Copyright 2005 Kinesis, Inc.

Part of being an effective marketer is being an effective
time manager. The little time suckers in our workday can
collectively add up to a LOT of time taken away from our
core functions and billable work. One of the biggest time
drainer is our In-Box.

Tame your e-mail beast by mastering the art of email
management. This will reduce your stress, streamline your
workflow, and improve your efficiency. Here are some
strategies you can implement:

1. Avoid Constant Interruptions: Turn off your auto
send/receive or set it to a reasonable timeframe, like
every hour or two. Some people find they are most
productive at certain times of the day - like early
morning. If this is true for you, regularly block out that
chunk time and DON'T check your e-mails until afterwards.
You will be amazed at what a huge difference this one
change will make in your workday.

2. Respond with Brevity: If possible, reply with an
action-oriented 1-2 line response. Always keep your
messages under 10 sentences. Communicate your main point in
the first sentence or two. Then delete or file the email,
and get back to work!

3. Use Proper Grammar: Do NOT bypass standard grammar and
punctuation. Create a well-written message. It will save
your recipient time, as well.

4. Break Up Topics: Use separate paragraphs or bulleted
lists when possible to save time for your reader. Get in
the habit of doing this and people will tend to respond in
kind. It saves time when you can scan lists quickly.

5. Use the Subject Line: Make sure you are very descriptive
in the subject line. Or, use the subject line for the
entire message: Meet 10:00, 5/30 Ok? You can establish
agreements within your office to use codes in the subject
line like NT for No Text and NRN for No Reply Needed.

6. Don't Break for E-zines: If you are like me, you get a
lot of professional e-zines. These are interesting and
important for our continuing education. However, they can
also serve as easy distractions from the task at hand.
Instead of taking the time to read each one as it is
received, stick them all in a folder labeled "Ezines" and
reserve time each day or even each week to read them all at
once.

ACTION ITEM: This week, take 3 steps toward taming your
e-mail monster! Ideas: Talk to your office and set up
agreements with internal e-mails. Create e-mail folders
that will help you organize your inbox. Reset your auto
email send/receive.

I hope this gives you some great ideas to reduce inbox
clutter and streamline your communications. I'm not a
natural organizer, but the more I create new time
management habits, the more I find time for creativity and
my core business strategies.

Work smarter, not harder!

About the Author:

Wendy Maynard, the Marketing Maven, publishes REMARKABLE
MARKETING, a weekly ezine for business owners, freelancers,
and entrepreneurs. If you're ready to skyrocket your sales,
easily attract customers, and have more fun, get your FREE
TIPS now at http://www.gomarketingmaven.com

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195

Thursday, November 10, 2005

7 No Cost and Low Cost Tips to Market Your Business

by Kathleen Gage

Marketing a business can be fun, exciting and creative. It can also
be very frustrating and expensive if one doesn't know what outcome
they are looking for or how to evaluate cost effective methods of
marketing. Read on...

Work At Home And Make As Much Money As You Want!

Wednesday, November 09, 2005

The Little Known Marketing Secret Weapon That's Free For The Taking

by Yanik Silver
www.SurefireMarketing.com


By now we've all become accustomed to the "bonus pile on"
that's almost a required part of any online offer. But even
though it's quite common place, never forget that adding
extra value to your offer is essential - especially when
you're selling information products. Read on...

Work At Home And Make As Much Money As You Want!

Monday, November 07, 2005

What Is Education Based Marketing?

Work At Home And Make As Much Money As You Want!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Monday, November 7, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "What Is Education Based Marketing?"
by Trey Ryder

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

------------------------------------------------------------
"Steal" the Secrets of a Regular Guy Who Made $8 MILLION
On eBay Last Year!
------------------------------------------------------------
Self-made eBay millionaire Brandon Dupsky deposits $22,000
a DAY into his bank account, and now you can copy his
*exact* system! You'll discover...

>> Which products are the *hottest* sellers on eBay!

>> Where to find *cheap* products to resell for massive
profits!

>> Techniques for driving 1,000s of bidders to your
auctions!

.. and MUCH more!

To check out Brandon's system, visit:
http://www.auctiontips.com/t.cgi/811439

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

What Is Education Based Marketing
by Trey Ryder

Selling-based marketing is built around a selling message,
sometimes called a sales pitch. The sales pitch is often
delivered using methods that reach out to prospective
customers, such as telephone selling, direct mail and
door-to-door sales.

Education-Based Marketing is built around an educational
message, which replaces the sales message. The educational
message is commonly delivered to prospective clients through
educational means. These include written materials, media
publicity (articles and interviews), advertising, seminars,
newsletters, audio and video tapes, and Internet web sites.
Frankly, you can educate your prospective clients using any
method through which they can get your information and advice.

Typically, your Education-Based Marketing program works like
this: You create an educational message, which you first put
into the form of a written handout. Then you offer your handout
to prospects who are interested in your services. Prospects call
your office to get your free written materials. You respond by
sending the materials and inviting prospects to an upcoming
seminar. In addition, you keep prospects educated through your
educational newsletter.

You put your message in front of your prospects through paid
advertising, articles in newspapers and magazines, and
interviews on radio and TV. In addition, you communicate with
people on your mailing list and invite them to attend your
seminar and bring their friends and associates.

Selling-Based Marketing Creates These Problems:

1. Prospects go out of their way to avoid you because they are
tired of selling and sales pressure. They don't like to be
approached by salespeople who have something to sell.

2. Prospects don't think they can trust you because all of us
have been burned by salespeople who gave us "inaccurate" and
even false information in their eagerness to earn a commission.

3. Prospects are defensive and protective because they expect
you to try to pressure them into buying something they don't
want or need.

Education-Based Marketing Provides These Solutions:

1. You give prospective clients what they want, information and
advice -- and you remove what they don't want, a sales pitch.

2. You maintain your dignity because you never make any effort
to sell.

3. You establish yourself as an authority because prospective
clients see you as a reliable source of information.

4. You don't seek out prospects; instead, they call you.

5. You reach prospects during the first stage of the
decision-making process, often before they call your
competitors.

6. You identify even marginal prospects who suffer from
phone-call fear, but who aren't afraid to call for your free
information.

7. You prove that calling your office is nothing to be afraid
of. In fact, it's a positive experience.

8. You save money because you don't need expensive brochures.

9. You receive calls from qualified prospects who are genuinely
interested in your services and you screen out people who are
not your prospects.

10. You establish your credibility and make a positive first
impression by offering helpful information rather than a sales
pitch.

11. You save time by answering common questions in your
materials and seminars, rather than answering the same
questions over and over.

12. You begin to earn your prospect's loyalty because you've
made an effort to help him, even if he doesn't become your
client.

13. You know precisely how well your marketing works because
you can count the number of prospects who respond -- and the
number who go on to become clients.

14. You gain a competitive advantage simply by using this
method because few, if any, of your competitors currently use
it.

15. You benefit from the synergy of several educational methods
that reinforce each other.

16. You earn a true profit, rather than just creating more work
and more overhead.

Now you understand why the American Marketing Association
featured this innovative method on the front page of its
national publication, MARKETING NEWS. Now I invite you to
profit from this unique method.

About The Author: TREY RYDER LLC, Education-Based Marketing for
Lawyers Lawyer Marketing Advisor http://www.TreyRyder.com Trey
Ryder is the Lawyer Marketing Department Sponsor At
http://www.JerseyJustice.com

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The Winning AdVantage eZine

Saturday, November 19, 2005

How To Make A Fortune From Unique 'Resistance Free' Advertising

Saturday, November 12, 2005

Overwhelmed by the Daily Deluge of E-mail?

Thursday, November 10, 2005

7 No Cost and Low Cost Tips to Market Your Business

Wednesday, November 09, 2005

The Little Known Marketing Secret Weapon That's Free For The Taking

Monday, November 07, 2005

What Is Education Based Marketing?

Links

Previous Posts

Archives

About Me

Subscribe to
The Winning AdVantage eZine

The Winning AdVantage eZine

Saturday, November 19, 2005

How To Make A Fortune From Unique 'Resistance Free' Advertising

Saturday, November 12, 2005

Overwhelmed by the Daily Deluge of E-mail?

Thursday, November 10, 2005

7 No Cost and Low Cost Tips to Market Your Business

Wednesday, November 09, 2005

The Little Known Marketing Secret Weapon That's Free For The Taking

Monday, November 07, 2005

What Is Education Based Marketing?

Links

Previous Posts

Archives

About Me

Subscribe to The Winning AdVantage eZine

Subscribe to
The Winning AdVantage eZine