The Winning AdVantage eZine: Making the Most out of Google Adsense

Make Money With Us
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THE WINNING ADVANTAGE eZINE
Tuesday, September 20, 2005
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The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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In This Issue:
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1. Message from the Editor

2. Feature Article - "Making the Most out of Google Adsense"
by Merle

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Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

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=>> Feature Article
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"Making the Most out of Google Adsense"

By Merle http://MCPromotionsPress.com

Google Adsense is a great way for any website owner
to earn a nice income simply by placing ads on his
or her website. The ads are taken from their Adwords
Program, and what is shown on the page relates to the
content or the theme of that particular page. For
example, a page about dogs would rotate ads for
pet-related products and services.

Before you decide it must be pretty simple to just
throw some Google ads on your pages and go lay on
a beach somewhere while the money rolls in, think
again. There really is an art and a "science" to
optimizing your website to work well with the
advertisements.

Remember, you don't get paid unless people click,
so before you just plaster the ads in any old space
here are some tips to consider straight from
Google and other online resources.

1) Horizontal display of 4 image ads:

I found this tip on a forum. There's been some
talk that placing a horizontal row of images
right above a leaderboard ad format works
very well for drawing attention and increasing
click thrus. For more on this read the thread
yourself at
http://www.webmasterworld.com/forum89/7961.htm

2) Blend: You don't want the ads to "intrude"
on your content, rather make them "blend" as
if they are part of your content.

3) Placement: Above the fold placement is better
for maximum eye attention. Visualize the monitor
as a piece of paper and cut it in half horizontally.
Try to place your ads in the top section and to
the left.

4) Wider: Per Google, a wider footprint is better
then taller; maybe because it can hold more content
and make it easier to read without dropping down line
after line. Google claims the most effective sizes
for click thrus are 326X280, 300X250 (inline
rectangle),160X600 (wide skyscraper).

5) More is Better: To generate more revenue, put
ads on every single page of your site -- if it works
for your set up. This will result in more ad views
and more chances for actual click thrus.

6) Multiple Ad Units: Try putting more than one
ad unit on a page. Google allows 3 ad units maximum
on any one page of your site.

7) Colors: When choosing colors for your ad layouts,
try to pick ones that complement and go with
your web pages. If you'd like to keep it fresh, you
can select up to four rotating color palettes when
generating your ad code. This may help keep your
site's frequent visitors from "tuning out" your ads.

8) Google Search: Google offers a "search box"
function you can add to your site, which will give
you yet another opportunity to generate income.
For more on this, see
http://www.google.com/services/adsense_tour/page6.html

Users can search just Google or your entire website.
If they click on any of the ads on the "search
results" page you'll earn money.

9) Link Units: Another ad format you can add to your
site is called "link units." These are smaller text
ads ranging in six sizes from 120X90 pix to 728X15
pixels. You can add one link unit to the already allowed
3 ad units per page, giving you a maximum of four ad
units on a page. Again, it gives you another opportunity
for click thrus. For more on link units, see:

http://tinyurl.com/dcxlo

10) Channels: Use channels to track different ad
formats and color schemes to find out which ad
units are working best, and utilize that information
to tweak and refine your site. For more, see

http://tinyurl.com/8ghr2

11) Image Ads: With Adsense you can opt in to show
only text based ads or a combination of both text
and image ads. Make sure you're utilizing the
image format as this additional option opens up
more advertising opportunities for your site.
Google will show image ads when they have a
higher value to you then the normal text ad
units would. For more info see

http://tinyurl.com/aupod

12) Public Service Ads: When Google can't find ads
for a page on your site they show what's called
"public service ads." By replacing these ads
with your own ads, perhaps for affiliate programs
you may be involved with, you'll have more
chances of earning some revenue instead of giving
it away to Google. For more, see
http://tinyurl.com/7qqfs

Not all of these tips will work for every website
owner. You'll want to test different ad formats,
colors and placements to find out what works best
with your site. There is no one size fits all
so use this information as a general guideline
for tweaking your pages.

13) Section Targeting: By adding special tags you're
assisting Google in knowing where the "real content"
is on your pages which results in more targeted ads
and hopefully higher click thru rates for you. See
more on this at

http://tinyurl.com/djacg

or over at Dave Taylor's site at
http://tinyurl.com/ag69t

14) Adsense for Feeds: Another way to get more ad
exposure is this beta program where you can
include ads in your RSS feeds. It's limited at this time;
see
http://tinyurl.com/9ypkf

Many ebooks have been written on this subject.
If you'd like to investigate further, see:

1) Growing Your Business with Google
by Dave Taylor

http://tinyurl.com/dy2j3

2) "What Google Never Told You About Making Money with
AdSense"Ebook by Joel Comm

http://www.adsense-secrets.com/google.html

For great information on using Adsense, bookmark this
blog: http://jensense.com/

Remember, nothing takes the place of good content.
Before placing ads on your pages, make sure that
you have a quality site with information and
resources people will want to see to insure
continual traffic. You won't make much money
if you don't have traffic to click on the ads
in the first place.

Google makes it simple for any site owner to earn
a nice income with their Adsense program. It's
up to you to get the most out of it.

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That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2005 ES World Marketing

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=>> OUR MISSION
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We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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