The Winning AdVantage eZine: Marketing for the Beginner

Make Money With Us
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THE WINNING ADVANTAGE eZINE
Wednesday, August 3, 2005
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The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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In This Issue:
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1. Message from the Editor

2. Feature Article - "Marketing for the Beginner"
by Mark McCormack

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Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

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=>> Feature Article
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Marketing for the Beginner
Copyright 2005 Mark McCormack

Marketing can be an extremely frustrating experience.

With all the "make cash fast" schemes it's easy to get
sucked into a marketing experience. The opportunity itself
may have potential but only if YOU as a motivated business
owner are able to attract a market (ie. get people to your
site). This is primarily evident in business proposals like
"make a fortune with only 4 minutes a day!" or "spend one
hour or less a day to make cash fast!"

Do you know what you will be doing in those 4 minutes or in
that hour? Advertising.

It doesn't matter what form you advertise in, it is still
advertising. Usually for the "4 minute" type offers, one
ends up using a Group Mailing or a mass mailing system to
send out thousands of invitations. It sounds easy and
usually is easy to use a mass mailing system but an
inexperienced marketeer may neglect to ask, "Where do I get
these thousands of email addresses from?"

This is the tricky part.

If you are a beginner you might find yourself discovering
an entirely new business realm. The realm of leads. Leads
are people you can invite to your business using provided
information such as phone numbers or email addresses. These
people are potential prospects who can buy your product off
of you. To get lead information, however, costs money and
not just petty cash. Good quality leads that apply to your
business may typically cost anything from $125 to well over
$1200. This isn't for thousands of leads either but perhaps
25 or 100.

One way to escape buying leads is to mosey on up to ones
warm market such as relatives or friends. This isn't
generally recommended since relatives and friends may
become emotional liabilities (especially if they aren't as
successful as you!).

Another option is to generate ones own leads using pay per
click technologies such as search engines or banner
advertisements. Guess what? These also cost money
especially if you're not a guru at using keywords. As for
banners? Now-a-days they are ignored more than the spam in
your junk mail.

The more astute newbie may search and find traffic
generators that offer FREE leads. It sounds great but after
more research it becomes apparent that these free leads run
out and one is left to spend more time dealing with another
company. One more thing to note with "free leads" is that
often they are low quality consisting of people trying to
advertise just like you! They are as interested in buying
from other people as you are.

What can you draw from all this? A business sense. Next
time you see an opportunity to make money especially
online, keep in mind it takes money to make money. This is
common sense in any legitimate business.

So just remember that it takes some time and usually some
money to get things flowing but don't get totally
discouraged! Those 4 minute claims to cash do eventually
happen; it just takes some extra initial effort and
research. Don't let scammers nor scam-protesting-zealots
pull the wool over your eyes. Both of them can cost you
money and your dreams.

About the Author:

After taking the plunge into Direct Marketing, Mark
McCormack is sharing what he has learned to watch for. He
provides a legitament Direct Marketing Opportunity +
E-course for Newbies and veterans at
http://www.pmmembers.com/mmccormack.html

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That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2005 ES World Marketing

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=>> OUR MISSION
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We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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=>> Subscribe & Un-subscribe Instructions
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To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/

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